Hello Marketers.

This post is to notify you about the update of Google Analytics 4(GA4), the next generation of analytics which collects event-based data.

 What's GA4 and Why does it matter? 

Google Analytics 4 is the latest edition of website and app analytics from Google. Google has completely overhauled Google Analytics with its new version, compared to its predecessor, Universal Analytics(UA). While  UA focused primarily on session-based data and pageviews, GA4 takes a more user-centric approach.

 Why Migrate Now? 

While GA4 offers a wealth of benefits, it's important to note that Universal Analytics is no longer available .. This implies that after restriction of UA, no access will be possible to any historical data gathered within UA.

We recognize how crucial this is for marketers and we're in the process of integrating GA4 with our platform so that users can use it seamlessly. 

 Here's what you should do: 

Navigate to the "Setting" section in your Zoho Marketing Automation. Within the "Apps" section, find "Google Analytics" The migration to the new version will occur only when users navigate the above mentioned steps. If this action isn't taken, the migration won't proceed.

With these simple steps, you'll be able to leverage the power GA4 data within Zoho Marketing Automation that empowers you to create data-driven marketing campaigns and optimize your strategies for maximum impact.

If you have any questions or concerns about the GA4 update, don't hesitate to reach out to our dedicated support team. We're here to help you every step of the way.