Holiday email tips: Abandoned Cart Email Strategy

We hope our previous holiday email tip on sending targeted emails helped you.

Now, here we are with a final tip from our four-tip series on holiday-based e-commerce email marketing.

Sit back and imagine a potential customer lands on your e-commerce page, casually browses the available products, chooses their favorite products, and moves towards their cart.

However, after a while, they abandon their cart and leave the page without making that one big purchase.

Such an abandoned cart would be the biggest nightmare, especially for someone in the e-commerce industry.

But, here's some good news!

We are here with a few tips to help you recover from the abandoned cart and increase your conversion rates.

Here we go...

Befriend email marketing platform with your e-commerce platform

Did you know?

Your email marketing platform can automatically and dynamically add details—like product name, price, and image—to your abandoned-cart email when it is tightly integrated with your e-commerce platform.

This, in turn, make your emails look uniquely tailored to a particular person.

#Tip 1 - Integrate your email marketing platform with your e-commerce platform to sync data automatically and create a personalized email campaign.

Personalization begins with the subject line

Personalized subject line is the key to motivate your customers to go back to the cart and complete their purchase.

#Tip 2 - Craft a personalized and relevant subject line for your abandoned cart email campaign by adding customer name, abandoned product name, and cart abandonment day.

Example - Paul, looks like you left your desk organizer in the cart yesterday.

Timing is the key

Did you know?

Even the most creative email campaign can be left unread if it is not sent at the right time.

#Tip 3 - Never send your abandoned cart email too soon or too late.

Provide at least a one-hour cooling-off period before sending your first abandoned cart email.

If the cart was not recovered after sending out your first abandoned cart recovery email, then plan and spread out one or two follow-up series that can be sent after one or two days of the cart being abandoned.

Ready-made workflow templates to the rescue

Stay prepared by having a detailed roadmap at hand to execute your abandon cart recovery series .

#Tip 4 - Save time, by making the best use of Zoho Campaigns' ready-to-use workflow templates, specifically built to give you a quick roadmap and recover your abandoned cart.

We hope our four tip series on holiday-based e-commerce email marketing helped you.

A Very Merry Christmas and Happy New Year from team Zoho Campaigns!

Regards,

Vinaya.M

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