How can I associate Lead Gen form with the content on my website

I would like some of the content on the website to be protected, where people are asked to provide their information before they can access it.

How can I do this using Zoho Marketing Cloud?

E.g. - go to this page - https://www.talend.com/lp/gartner-2020-dimq/. I will ask you provide the information before providing you access to the content.

I want to do this for selected content on my website.

Thanks

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