How do I automate each follow up email in a drip campaign?

Hello,

I am using Zoho Campaigns. I am trying to set up an email-action automation for a campaign. I want to send 3 emails each for the interactions "opened, clicked, and unresponsive." Can some one please direct me how and where can I set up an email campaign like this which takes in response not only the interaction with the source campaign but the follow up emails as well.

Basically, if a lead is unresponsive to the source campaign and is sent the relevant email, but the lead opens that following email, I don't want to send them the 2nd and the 3rd unresponsive email but the 1st email for opened action.

Similarly, if a lead has opened the source campaign but becomes unresponsive to the follow up email for opened action, I don't want to send them the 2nd and 3rd opened action email but rather the 1st unresponsive email.

I really hope that makes sense. Is there a way to do it automatically? Can anyone please guide me or provide a youtube tutorial?

Please also have a look at the pictures. This is basically I want, but I want to do it automatically. Building a workflow like this manually is very complicated.

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nasar.hani
Shyam | Zoho Campaigns

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