How do I populate a field on Account with data from a field on Deal?

We have some fields on Deals that we would like to transfer and populate fields on the Account once a deal is won.

We have a workflow that changes some list-type fields when Deal Stage IS Closed Won.

We would like to populate Account fields at the same time (when deal is closed won) using data from the Deal.

(Single-Line field types).

Can we do this with a workflow or script only?

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