Inquiry About Lead Score Calculation

I have a question regarding the calculation of lead scores in Zoho Marketing Automation, and I would appreciate your clarification on the method being used.

Evergreen Lead Score:

Does the lead score continue to accumulate indefinitely?
For example, if Contact A received 10 points for opening an email 90 days ago and then received another 50 points 2 days ago, would the current total lead score be 60 (10 + 50)?

Decaying Lead Score:

Does the lead score only include points from the last X days (e.g., 30 days)?
Using the same example, if the lead score decays after 30 days, would the current score be just 50 (since the 10 points from 90 days ago would no longer be counted)?

Thank you for your assistance in clarifying how lead scores are calculated.

Zoho Desk Resources

Desk Community Learning Series
Digest
Functions
Meetups
Kbase
Resources
Glossary
Desk Marketplace
MVP Corner
Word of the Day

Topic Participants
Marlina Wati
Dilshad Banu P

Sticky Posts
Introducing automation and utility conversations in WhatsApp marketing
We’re excited to announce the addition of two new features to our WhatsApp integration: Automation and Utility conversations. These enhancements will allow you to streamline your marketing efforts and engage with your customers more effectively by automating
Tip of the week 02 - The art of 'seeing' your leads
What's the last page that your lead visited before signing up for your brand? What was the page that first convinced your lead to explore more about you? Where are your leads coming in from? Well, these are some perennial questions today's marketers live upon. And, knowing the answers to these questions is crucial, considering the vitality of leads in every business. In the journey of finding lead opportunities, it's important to understand that every detail about a lead is useful. While the channels
Zoho Marketing Automation Update: Topics, Contacts, and List Management
At Zoho Marketing Automation, our highest priority is making it easier for you to use our product to accomplish your business goals. With that in mind, we are updating three of our pivotal features: Topic, Contacts, and List Management. These existing
Important: Zoho MarketingHub is now Zoho Marketing Automation
Hello Everyone, We hope you all are doing well. We'd like to notify you that we have rebranded Zoho MarketingHub to Zoho Marketing Automation. We'll discontinue using the term "MarketingHub" from May 26, 2021. However, there will be no changes in the
Important update: Please reauthorize your Zoho MarketingHub-Twitter integration
Due to an immediate API change, users who have integrated with Twitter will have to reauthorize their Twitter account integration in Zoho MarketingHub to continue the services. What are the basic things you should keep in mind before and after reauthorizing?