Introducing Bot Filtering for Accurate Email Campaign Analytics

Introducing Bot Filtering for Accurate Email Campaign Analytics


Alert
Update : This feature has been revamped. For the most current information and improved functionalities, please visit the updated version here.


Dear Marketers,

 

We're excited to announce a new feature designed to enhance the accuracy of your email campaign analytics: bot filtering. This feature helps you filter out bot-generated opens and clicks, ensuring your campaign reports reflect genuine recipient engagement.

 

What are bot clicks? 

Bot clicks are actions performed by automated software, not humans. These programs often scan emails for security threats like viruses or malicious links. As a result, they can inflate your engagement metrics by showing multiple clicks from a single contact, even if no one actually interacted with the email.

 

Why bot filtering matters 

Bot-generated activity can distort your campaign performance metrics. Our bot filtering feature helps you eliminate this noise, providing a more accurate picture of your audience's engagement.

 

Key features of bot filtering

  • Easy toggle: Enable or disable bot filtering with a simple switch in Settings > General Settings.

  • Accurate reporting: When enabled, bot filtering automatically excludes bot activity from your campaign reports, offering clearer insights.

  • Transparency: A visual indicator in your reports shows whether bot filtering is active, ensuring full transparency in your data analysis.


How it works

Default setting: Bot filtering is initially turned off to include all opens and clicks in your reports.

By leveraging bot filtering, you can gain a more accurate understanding of your email campaign performance and make data-driven decisions with confidence. 


NotesNote: To provide more granular insights, we're incorporating detailed bot data into our email campaign reporting. This will empower users to monitor performance closely and take informed actions.Due to the simultaneous development of report handling improvements, we have revised the anticipated release date. You can expect this release to go live by Jan 2025.


Here's how to enable the bot filtering option in Zoho Marketing Automation.

Step 1: Bot filtering option

Locate the Bot Filter link under Settings > General settings.



Step 2: Toggle the bot filtering option

In the Bot Filter setting, click the bot filtering toggle to enable the feature.



When you enable this option, a pop-up will appear to confirm your decision. Click enable to activate this feature, which will be applicable to all upcoming campaigns.

Step 3: Enable/disable the option

Filter enabled: If the bot filter setting is enabled, all bot opens/clicks will be excluded from email campaign reports and overall reports.

Filter disabled: If the bot filter setting is disabled, all bot opens/clicks will be included in email campaign reports and overall reports.


Here's how you can see it in the campaign reports, When the bot filter setting is disabled 




When the bot filter setting is enabled




Info
Note
  • Open rates may decrease when the bot filter is enabled.

  • Follow-up actions, such as journeys and response action components, will not be triggered by bot interactions.

  • Campaigns that have already been sent or are in progress will not be affected by new changes. We'll roll this update out in two weeks, and after that, users might notice an increase in opens and clicks, as the bot filter will be disabled by default.

  • We'll examine the bot settings when sending the campaign.

  • Please note that Apple Mail Privacy Protection (MPP) opens are not currently filtered in this update.  We are working on a solution to handle Apple MPP opens and will provide another update soon.

For example, if a user disables bot filtering before sending a campaign but re-enables it afterward, the email campaign report will still reflect bot-related activities. This occurs because the settings were disabled at the time the campaign was sent

Bot filter option when campaign was sent

Bot filter option after the campaign was sent

Bot-related activities in campaign reports

Enabled

Disabled

Excluded

Disabled

Enabled

Included


Step 5: Pop-up confirmation to disable bot filtering

You'll see a pop-up while disabling bot filtering.


We're here to help

As always, our support team is ready to assist you with any questions you may have about bot filtering or any other feature in Zoho Marketing Automation.

We're confident that bot filtering will provide you with more reliable insights and enable better decision-making and more optimal marketing strategies.

Happy marketing!

Best regards
Zoho Marketing Automation Team


      Zoho Campaigns Resources


        • Desk Community Learning Series


        • Digest


        • Functions


        • Meetups


        • Kbase


        • Resources


        • Glossary


        • Desk Marketplace


        • MVP Corner


        • Word of the Day


        • Ask the Experts


          • Sticky Posts

          • Marketer’s Space - Automating CRM Actions with Journeys – Part 2

            Hello marketers! Welcome back to another post in Marketer’s Space. In our previous post, we explored how CRM actions in Journeys help marketing and sales teams work together by nurturing CRM leads and pushing only engaged prospects back to sales. If you
          • Introducing automation and utility conversations in WhatsApp marketing

            We’re excited to announce the addition of two new features to our WhatsApp integration: Automation and Utility conversations. These enhancements will allow you to streamline your marketing efforts and engage with your customers more effectively by automating
          • Tip of the week 02 - The art of 'seeing' your leads

            What's the last page that your lead visited before signing up for your brand? What was the page that first convinced your lead to explore more about you? Where are your leads coming in from? Well, these are some perennial questions today's marketers live upon. And, knowing the answers to these questions is crucial, considering the vitality of leads in every business. In the journey of finding lead opportunities, it's important to understand that every detail about a lead is useful. While the channels
          • Zoho Marketing Automation Update: Topics, Contacts, and List Management

            At Zoho Marketing Automation, our highest priority is making it easier for you to use our product to accomplish your business goals. With that in mind, we are updating three of our pivotal features: Topic, Contacts, and List Management.   These existing
          • Important: Zoho MarketingHub is now Zoho Marketing Automation

            Hello Everyone,   We hope you all are doing well. We'd like to notify you that we have rebranded Zoho MarketingHub to Zoho Marketing Automation. We'll discontinue using the term "MarketingHub" from May 26, 2021. However, there will be no changes in the

          Zoho CRM Plus Resources

            Zoho Books Resources


              Zoho Subscriptions Resources

                Zoho Projects Resources


                  Zoho Sprints Resources


                    Zoho Orchestly Resources


                      Zoho Creator Resources


                        Zoho WorkDrive Resources



                          Zoho CRM Resources

                          • CRM Community Learning Series

                            CRM Community Learning Series


                          • Tips

                            Tips

                          • Functions

                            Functions

                          • Meetups

                            Meetups

                          • Kbase

                            Kbase

                          • Resources

                            Resources

                          • Digest

                            Digest

                          • CRM Marketplace

                            CRM Marketplace

                          • MVP Corner

                            MVP Corner




                            Zoho Writer Writer

                            Get Started. Write Away!

                            Writer is a powerful online word processor, designed for collaborative work.

                              Zoho CRM コンテンツ



                                ご検討中の方

                                  • Recent Topics

                                  • Seeking Zoho Creator Expert (Delivery Management App / Logistics Ops) — Built & Deployed Before

                                    Hi everyone, We’re building a Delivery Management App (focused on delivery operations for now) using Zoho Creator. We’re looking for a Zoho Creator expert who has already developed and deployed a similar delivery/workflow system and can assist us with
                                  • Cliq iOS can't see shared screen

                                    Hello, I had this morning a video call with a colleague. She is using Cliq Desktop MacOS and wanted to share her screen with me. I'm on iPad. I noticed, while she shared her screen, I could only see her video, but not the shared screen... Does Cliq iOS is able to display shared screen, or is it somewhere else to be found ? Regards
                                  • Spotlight #7 - Automatic Transitions in Blueprint

                                    Previously, records could not be moved from one state to another without user intervention. With automatic transitions, move records from one state to another automatically, when it elapses its pre-defined time. This Spotlight discusses how automatic
                                  • Whatsapp Connection Status still "Pending" after migration

                                    Hello, I migrated my WhatsApp API to Zoho from another provider a day ago. So far the connection status is still “Pending”. There is a problem? How long does it usually take?
                                  • Adding Multiple Files to a Zoho Vault Entry

                                    There is a old blog post talking about adding multiple file attachments to one Zoho Vault Secret: https://www.zoho.com/blog/vault/introducing-new-features-in-zoho-vault-powerful-password-sharing-wider-storing.html Is that still possible, I can see how
                                  • Get user last login

                                    1. Is there a way to programmatically get the last user login to trigger certain workflows? 2. Is there a way to programmatically access the custom fields on a user's account?
                                  • Dropshipping Address - Does Not Show on Invoice Correctly

                                    When a dropshipping address is used for a customer, the correct ship-to address does not seem to show on the Invoice. It shows correctly on the Sales Order, Shipment Order, and Package, just not the Invoice. This is a problem, because the company being
                                  • Add Attachment Support to Zoho Flow Mailhook / Email Trigger Module

                                    Dear Zoho Support Team, We hope you are well. We would like to kindly request a feature enhancement for the Mailhook module in Zoho Flow. Currently, the email trigger in Zoho Flow provides access to the message body, subject, from address, and to address,
                                  • Zoho Invoice Customer Login Portal

                                    Are there any plans for a customer portal to Zoho Invoice, ala Freshbooks?  I would like customers that I invoice to be able to login to review invoices and invoice history.  I have not switched from Freshbooks for this very reason.
                                  • the custom domain forwards by default to the old career site / how to switch it off??

                                    dear friends, how to switch off the old version of the career site?? The set up custom domain forwards directly to the old site, so that I cant publish it... Any ideas? Thank you! KR, Victoria
                                  • Partner with HDFC And Sbi Bank.

                                    Hdfc and sbi both are very popular bank if zoho books become partner with this banks then many of the zoho books users will benefit premium features of partnered banks.
                                  • Can Zoho Flows repeat Actions more than once?

                                    I'm attempting to make an intentional Zoho Flow loop using the below layout. However, when "WithinLimit" condition is met, the program fails to execute the action "Get & Add Request Co..." again. Is this by design? Is Zoho Flows unable to repeat actions
                                  • What KPIs Do You Use to Measure Your Support Team’s Performance in Zoho Desk?

                                    Hi everyone, We hope you’re all doing well. We are trying to improve how we measure the performance and effectiveness of our support department, and we would really appreciate learning from the community. We assume there are several common and widely-used
                                  • Preserve Ticket Issue Mapping When Migrating from Jira to Zoho Projects

                                    Hello Zoho Projects Team, We hope you are doing well. We are currently exploring a full migration from Jira to Zoho Projects, and we identified a critical limitation during the migration process involving Zoho Desk integration. Current Situation: We use
                                  • Resend Client Portal Invitation + View Email Delivery Status

                                    Hi Zoho Team, We hope you are doing well. We would like to request two important enhancements related to the Zoho Creator Client Portal invitation process. At the moment, when we add a user to the Client Portal, Zoho Creator automatically sends an invitation
                                  • CRM iOS App Missing Tags support

                                    Hi, I remember reading either a tread on iOS (Maybe Later) & Android (i believe Now Supported) regarding “Tags” in the mobile apps unfortunately I can’t seem to find either. Could we clarify are “Tags” support coming to CRM iOS app as searching the forums
                                  • Imported contacts succesful but contacts do not show up in Contacts

                                    I imported +300 contacts. I can see them in import history. When clicking on a contact in import history I see all the imported contact details for any given contact. So import seems to be successful.   However the imported contacts do not show up in the contacts tab. Not in All contacts, and not in a filtered view where they absolutely should show up. The search function also does not find any imported contact.   Help?
                                  • Hotmail is STILL blocking the zoho mail IP

                                    Greetings, as I already mentioned in my last message, my Zoho IP has been blocked by Hotmail for more than 15 days. Although someone said that the issue was "solved," it still isn't, and this amount of time seems neither normal for a "serious" company,
                                  • Pre-fill webforms in Recruit

                                    I don't want to use the career site portal (as I have my own already), but I would like to direct users to the application forms for each role, from my website job pages. Is there a way to pre-fill fields in Recruit application forms, so that I only have
                                  • Zia Actions: AI-powered Workflow Automation for Faster and Smarter Execution

                                    Hello everyone, Workflows got a notch better with AI-based actions. Actions such as field extraction, prediction, auto reply, and content generation facilitate quick execution with improved speed and accuracy. Zia can intercept useful details in newly
                                  • Import KB template OR Export template for zoho desk?

                                    Greetings. Can you tell me if there is a way to get an EXPORT of my KB articles? OR is there a template you supply for importing KB articles into my zoho desk? I am looking for a method of understanding what fields can be imported, and what their possible
                                  • This user is not allowed to add in Zoho. Please contact support-as@zohocorp.com for further details

                                    Hello, Just signed up to ZOHO on a friend's recommendation. Got the TXT part (verified my domain), but whenever I try to add ANY user, I get the error: This user is not allowed to add in Zoho. Please contact support-as@zohocorp.com for further details I have emailed as well and writing here as well because when I searched, I saw many people faced the same issue and instead of email, they got a faster response here. My domain is: raisingreaderspk . com Hope this can be resolved.  Thank you
                                  • XML format to import knowledgebase into Zoho Desk

                                    Hi, We just started to use Zoho Desk and want to import our knowledgebase from our old support system (Freshdesk) to Zoho Desk. Can anyone give us information about the format of xml file to import? There is no explanation on the related page.
                                  • Can we add custom fields to portal community profiles?

                                    How do we add custom fields to our profile pages in our portal community? If we have the ability to add custom fields, will we be able to access those fields via API? We want to use our Desk community in our help portal as our primary community and would
                                  • Weekly Sales Summary

                                    Is it possible to generate a weekly report in Zoho Books to show -$$ amount of estimates generated -# of estimates generated by Salesperson -$$ amount of Sales Orders created -$$ amount of Invoices generated
                                  • Client Portal ZOHO ONE

                                    Dear Zoho one is fantastic option for companies but it seems to me that it is still an aggregation of aps let me explain I have zoho books with client portal so client access their invoice then I have zoho project with client portal so they can access their project but not their invoice without another URL another LOGIN Are you planning in creating a beautiful UI portal for client so we can control access to client in one location to multiple aps at least unify project and invoice aps that would
                                  • Restrict Addresses in Zoho Forms?

                                    In the address field, is there a way to restrict the addresses that auto populate (via Zoho Maps or Google Maps) to a specific state (I know it's possible with the country). Additionally, how often does the address in Zoho Maps get updated? Certain addresses
                                  • Do Individual Forums within Categories, in Desk Community, Produce Their Own RSS Feed?

                                    Do Individual Forums within Categories, in Desk Community, Produce Their Own RSS Feed? If not, can anyone share a work-around that could help me get an RSS feed for individual category forums?
                                  • ASAP Widget Not showing "My Tickets"ed

                                    Hello Team, I have created a ZOHO ASAP Widget and embedded to my portal app.clearvuiq.com , widget renders ok and I can open tickets from widget. However I want my opened tickets to be visible in the widget. How can I achieve that?
                                  • Add Zoho Forms to Zoho CRM Plus bundle

                                    Great Zoho apps like CRM and Desk have very limited form builders when it comes to form and field rules, design, integration and deployment options. Many of my clients who use Zoho CRM Plus often hit limitations with the built in forms in CRM or Desk and are then disappointed to hear that they have to additionally pay for Zoho Forms to get all these great forms functionalities. Please consider adding Zoho Forms in the Zoho CRM Plus bundle. Best regards, Mladen Svraka Zoho Certified Consultant and
                                  • How to view CRM Sales Orders in Desk

                                    What's the usual way to view all CRM sales orders linked to a contact, when viewing a ticket in Desk? I don't want to have to open a new tab to see the order in CRM. And the Desk CRM sidebar doesn't seem to be configurable. Would I have to use an extension
                                  • Kaizen #219: Actions API - Webhooks APIs - Part 1

                                    Hello all!! Welcome back to a fresh Kaizen week. In the previous weeks, we covered Workflow Rules APIs, Actions APIs - Email Notification APIs, Tasks Update API, and Field Update API. This week, we will continue with another Actions API - Webhooks API
                                  • Pricing Strategies: #3 Services never Stop with just Plans

                                    "Hey, while you're here, could you also take a look at the vegetable patch?" Aaron hears that line almost every week. He runs a small gardening service, the kind where customers subscribe to a simple monthly plan that includes basic maintenance, mowing,
                                  • Presenting ABM for Zoho CRM: Expand and retain your customers with precision

                                    Picture this scenario: You're a growing SaaS company ready to launch a powerful business suite, and are looking to gain traction and momentum. But as a business with a tight budget, you know acquiring new customers is slow, expensive, and often delivers
                                  • Lead Blueprint transition in custom list view

                                    Hi, Is It possible to insert the Blueprint transition label in a custom Canvas list view? I am using Lead module. I see the status, but it would be great if our users could execute the Blueprint right from the list view without having to enter the detailed
                                  • Cropping Photos for Zoho Sites

                                    Hi, I'm wondering if there is a built in crop tool for zoho sites for my photos so I can crop them and see what the crop looks like on the site?
                                  • Deluge scripts

                                    Why is there not a search function to make it easier to find the script of interest when modifications are required.
                                  • WorkDrive and CRM not in sync

                                    1/ There is a CRM file upload field with WorkDrive file set as the source: 2/ Then the file is renamed in WorkDrive (outside CRM): 3/ The File in CRM is not synced after the change in WorkDrive; the file name (reference) in CRM record is not updated (here
                                  • zoho sheet stuck

                                    I Need help. ZOHO sheets stuck on the loading screen. I've already deleted the system cache and cookies of my browser (google chrome) but it's still not opening. 
                                  • bulk edit records and run internal logic

                                    hi there is few logics in manner "it this than that" logics work well when i edit entry openning it one by one (via workflow "on add/edit - on success" , for custom field "on update/on user input") but when i try bulk edit records - logic does not work.  how can i turn on logic to work as programmed - for mass editing records via bulk edit?
                                  • Next Page