Introducing new add-ons to Backstage in Zoho Marketing Plus

Hey everyone,

We've introduced a few changes to the add-ons for Backstage in Zoho Marketing Plus.

Previously, Zoho Marketing Plus users could purchase enterprise event add-ons. This provided access to all the enterprise features of Backstage. Instead, we've introduced Essential, Premium, and Ultimate event add-ons to make event planning more affordable and to offer the features that you need based on your business type.

Additionally, the Backstage OnAir, Expo OnAir, and BadgeUp add-ons that were used to host virtual and hybrid events have been discontinued. In the new plan, you can host unlimited virtual, hybrid, and in-person events without purchasing add-ons. We've also introduced a couple of add-ons—Attendees and Booth—to help extend limits based on event requirements. These event add-ons can be purchased as a one-time event or a recurring add-on billed monthly/yearly starting July 31,2022.

We've also made changes to the limits for various features in Backstage in Zoho Marketing Plus. However, existing users can continue to make use of the old limits until January 31, 2023. If you've purchased the unlimited enterprise event add-ons, you can continue using them until January 31, 2023 after which you will be automatically moved to the new premium event add-on. If you'd like to adopt the new pricing changes right away, please reach out to support@zohomarketingplus.com and we can help you out. We'll process the refund for any unused add-ons. BadgeUp add-on credits will be moved to your new plan as attendee add-ons.

We hope you find this information useful. Please feel free to leave us your feedback in the comment section.

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