Lead score decay timing and excluding specific campaigns from scoring

Lead score decay timing and excluding specific campaigns from scoring

Hi team,

I have two quick questions about lead scoring:

1. When does a lead's score start going down? Like, after how many days of no activity does the score begin to drop?

2. Is there a way to stop certain campaigns from adding points to a lead's score? For example, if we run a newsletter campaign, we don't want it to affect the lead score — only specific campaigns should count.

Thanks!

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