Lead Scoring - Reducing score over time

Lead Scoring - Reducing score over time

I have lead scoring set up.
I have selected that the score reduces by 25% each week if there is  no activity from that record.

The issue is, the score isn't reducing.  So my visitor scores in CRM are a mass of records and I can't tell which ones are recent and which ones are old (and just cluttering up the module)

Any ideas?
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