Bookmarks by Zoho Campaigns

Hello Marketers,

In this week's Marketer's Space, we'll look at a simple yet powerful feature that makes a big difference in your workflow: Bookmarks.

Bookmarks is a built-in feature in Zoho Campaigns that enables you to create a personalized library of reusable content blocks to streamline your email creation process and ensure brand consistency across all your campaigns. You can save all your frequently used greetings, disclaimers, CTAs, and more in Bookmarks, ready to be easily dragged and dropped into your email campaigns. Use Bookmarks to save time and focus on the strategic aspects of your marketing efforts!

Bookmarking content blocks:

Within the template editor, pick the content block you want to bookmark and click it.
Hover over the Settings icon to reveal additional options.

Click the Bookmark icon.

Give your block a clear, descriptive name and click Save to add it to your bookmarks library.

Now, whenever you need that content block, simply access your Bookmarks and drag it into your email.

Here's how Bookmarks makes building your campaigns simpler:

Personalization: Craft greetings, signatures, disclaimers, and boilerplate text specific to your audience segments. No more copying and pasting; simply select the pre-saved version from your Bookmarks. You can also bookmark frequently used phrases or greetings that resonate with your target audience.
Design: Keep your visual identity consistent throughout all of your campaigns. Standardize your headers, footers, and social media links easily.
Calls to action: Bookmark your most effective CTAs ("Shop now," "Learn more," etc.). With a single click, you can switch between pre-saved options and use the perfect call to action for each campaign without wasting time on design.
A/B testing: Conduct A/B testing to experiment with different greetings, CTAs, or disclaimers without starting from scratch. Bookmarks allow for quick iteration and optimization.
Targeted content blocks: Craft targeted message segments specific to audience demographics or behaviors. Bookmark these sections and seamlessly integrate them into your campaigns.

Bookmarks elevate your email marketing efficiency and ensure consistent brand messaging across all campaigns. Explore how this simple feature can transform your email creation workflow!

Regards,

Pearlin Nitika

User Education | Zoho Campaigns

Zoho Desk Resources

Desk Community Learning Series
Digest
Functions
Meetups
Kbase
Resources
Glossary
Desk Marketplace
MVP Corner
Word of the Day

Topic Participants
Pearlin Nitika S

Sticky Posts
Marketer's space - Understanding portal roles in the new user management system
Hello, As part of our new user management setup, we recently introduced portals and workspaces. Portals enable you to manage multiple products under a single brand within a single account. Workspaces are the spaces you can create within a portal for individual
Promote Campaigns on your LinkedIn Company page
Hello! We are happy to announce that Zoho Campaigns has further improved its integration with LinkedIn to provide more services. This time, we've come up with a new feature where you can promote your email and social campaigns on your LinkedIn company page. LinkedIn company page is a hub where followers are updated about the company, its products & services and of course new features & updates. It acts as a public portal for prospects, vendors and partners, etc. You can engage your followers
The much-awaited real-time sync between Zoho Campaigns and Zoho CRM is live.
Hello all, You don't have to wait for 24 hours to pull data from CRM to Campaigns anymore. Instantly bring subscriber data from contacts, leads, and custom modules and get going with your nurturing process right away. What has changed? We have two types of syncs now: Immediate and periodic. The UI: We have cut down on the number of steps for the sync from three to two. When to use which sync: Immediate Sync: When you want the data to get reflected in Campaigns as and when it is added in CRM.
Marketer's Space: Template Editor - Dynamic Content
Dynamic content has become an inevitable part of email marketing. It's basically the process of displaying content to your leads that is relevant to them based upon them matching a particular criteria you have set previously. To put it in simpler terms, it is the right content for the right people at the right time. How to use the dynamic content While creating an email campaign, you go on to select a pre-designed or basic template to add content, and then click Advanced --> Dynamic to create
Sending Autoresponders to Existing Contacts
Hello! In recent times, many of our users wanted to send Autoresponders to existing contacts. Since, these contacts existed already; they will never be receiving that message scheduled in the Autoresponders. But, is there really a way to push these Autoresponder message(s) to such existing contacts? Well, Zoho Campaigns has again come up with a solution for such request laid by many of our users. We are happy to announce the new enhancement on Autoresponders through which you can send the Autoresponder