Marketer's Space - List-based Reports - Yearly Report

In the previous post, we learned about identifying campaigns that received the best response from the contacts in a mailing list using the Top Five Campaigns report. In today's post, let's learn about analyzing the performance of the campaigns sent to a mailing list throughout the year.

Yearly Report is a type of list-based report that sheds light on the performance of campaigns sent to a mailing list throughout the year. The data for the year you select will be displayed in the following ways:

Monthly aggregate
Campaign aggregate

How to access the Yearly Report

Click the Reports icon in the left pane of your dashboard and select List-based Reports.

Click the Yearly Report tab.

Click the dropdown under the Yearly Report tab and select the required option.

The Monthly Aggregate report provides information about the number of campaigns sent every month, and the Campaign Aggregate report provides campaign-wise data for every month of the selected year.

Click here to learn more about Yearly Report.

In tomorrow's post, we will learn how to compare the performance of campaigns sent to a particular mailing list.

Regards,

Vivek Suresh

User Education | Zoho Campaigns

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