Marketer's Space: Why mobile optimization deserves a place in your email strategy

Marketer's Space: Why mobile optimization deserves a place in your email strategy

Importance of mobile optimization

Hello Marketers,

Welcome back to Marketer's Space! Today, we'll talk about the importance of creating mobile-friendly email designs.

While mobile phones were once used only to make phone calls, today they're used for almost everything, including texting, reading, browsing, shopping, and much more. As marketers, this shift means one thing: We must ensure that our email campaigns are mobile-friendly. This isn't an exaggeration; it's a real challenge that many marketers and business owners face, especially during peak seasons. Let's look at one such example.

David's challenge: Great email but low engagement

David runs a handmade gift store. He and his team create customized gifts and greeting cards. For the holiday season, he has crafted a thoughtful email from scratch to send to his new contacts and recurring customers to introduce his new festive collection. His email content is on point; he personalizes it with merge tags, segments his audience, automates his workflows, and even schedules the campaign to go out at his recipients' optimal open times. In short, David has done everything right—or, at least, that's what he thought.

Despite all his efforts, the results aren't as expected. When he analyzes his campaign reports, he sees that the emails have been successfully delivered and that most of his contacts have opened them. But that's it; he hasn't received any clicks, orders, or engagement from his contacts. Confused, David digs deeper into his email reports and notices that most of his recipients opened the email on their mobile devices. He gets curious and checks how his email looks on his phone—and is a bit taken aback! His email is readable but not mobile-friendly.

David's checklist to create mobile-friendly emails

David immediately decides to fix this and make his next campaign mobile-friendly. Here's what he does differently:

Use simple layouts

The first and most effective change David makes is removing the column layout in his email. While the layout looks stylish on his laptop, it doesn't render well on mobile screens. Having multiple columns of images increases the scroll time and makes the email harder to navigate on smaller devices. Fewer columns enable the content to flow more smoothly from top to bottom and makes it easier for recipients to read and scroll through on their phones.
Simple layouts

Keep the content concise

Recipients who read emails on mobiles decide within seconds whether to keep reading or move on to a different screen. That's why brevity and structure matter. David breaks his content into short paragraphs, uses bullet points for clarity, and adds subheadings to guide the reader's eye.
Keep the content concise

Optimize visuals and CTAs

Images can enhance an email's appeal when they're optimized to suit different screen sizes. David uses lightweight images that load quickly and avoids large files that can slow down loading times. He also makes his call-to-action (CTA) buttons prominent, surrounds them with ample white space to prevent accidental taps, and uses action-oriented text like "Shop now" and "Get the offer."

Focus on readability

Tiny fonts that look elegant on desktops can be hard to read on mobile screens. David ensures that he uses at least 14px for body text and 22px or more for headings. He also makes sure there's proper spacing between lines, images, and buttons to make the design visually comfortable.

Test across devices before sending

Even the best-designed emails can appear differently across multiple devices and email clients. Using the Preview and Test feature in Zoho Campaigns, David previews his campaign to gauge how his email will look both on desktop and mobile screens. He also sends test emails to his team to identify any inconsistencies before finally sending the campaign to his contacts.
Test across devices

Avoid large, fixed-width elements

Fixed-width components like wide banners or tables can force users to scroll horizontally on small screens. David switches to flexible, percentage-based widths to ensure his content automatically adjusts to fit any device without users needing to pinch or zoom.

How Zoho Campaigns helps David get it right

Let's look at which features in Zoho Campaigns have helped David create mobile-friendly email campaigns in no time:
  1. Mobile-friendly templates: All pre-designed email templates available in Zoho Campaigns are mobile-friendly by default.
  2. Drag-and-drop editor: Zoho Campaigns' template editor enables users to customize text, image, and button elements. You can easily adjust font, color, size, and padding to create mobile-optimized designs.
  3. Preview and test options: View how your email looks on desktop and mobile screens and send test emails to your team before sending campaigns to your audience.
    Preview and test email

  4. Customize using HTML: If you're comfortable with coding, you can use the built-in HTML editor to code your content manually or import your own HTML and CSS files through the Import/Upload HTML option. Learn more

In a nutshell

By making these small yet impactful changes, David ensures that his emails not only reach his contacts but also engage with them effectively—regardless of the devices they use.

Regards,
Aiswarya Jayaprakash
User Education
Zoho Campaigns


      Zoho Campaigns Resources


        • Desk Community Learning Series


        • Digest


        • Functions


        • Meetups


        • Kbase


        • Resources


        • Glossary


        • Desk Marketplace


        • MVP Corner


        • Word of the Day


        • Ask the Experts


          Zoho CRM Plus Resources

            Zoho Books Resources


              Zoho Subscriptions Resources

                Zoho Projects Resources


                  Zoho Sprints Resources


                    Zoho Orchestly Resources


                      Zoho Creator Resources


                        Zoho WorkDrive Resources



                          Zoho CRM Resources

                          • CRM Community Learning Series

                            CRM Community Learning Series


                          • Tips

                            Tips

                          • Functions

                            Functions

                          • Meetups

                            Meetups

                          • Kbase

                            Kbase

                          • Resources

                            Resources

                          • Digest

                            Digest

                          • CRM Marketplace

                            CRM Marketplace

                          • MVP Corner

                            MVP Corner




                            Zoho Writer Writer

                            Get Started. Write Away!

                            Writer is a powerful online word processor, designed for collaborative work.

                              Zoho CRM コンテンツ



                                ご検討中の方

                                  • Recent Topics

                                  • Admin asked me for Backend Details when I wanted to verify my ZeptoMail Account

                                    Please provide the backend details where you will be adding the SMTP/API information of ZeptoMail Who knows what this means?
                                  • CRM x WorkDrive: File storage for new CRM signups is now powered by WorkDrive

                                    Availability Editions: All DCs: All Release plan: Released for new signups in all DCs. It will be enabled for existing users in a phased manner in the upcoming months. Help documentation: Documents in Zoho CRM Manage folders in Documents tab Manage files
                                  • Timeline Tracker

                                    Hi Team, I am currently using Zoho Creator – Blueprint Workflows, and I would like to know if there is a way to track a timeline of the approval process within a Blueprint. Specifically, I am looking for details such as: Who submitted the record Who clicked
                                  • [Free Webinar] Zoho Creator webinars - Learning Table and Creator Tech Connect Series in 2026

                                    Hello everyone, Wishing you all a wonderful new year! May 2026 and the years ahead bring more opportunities, growth, and learning your way 🙂 We’re excited to kick off the 2026 edition of the Learning Table Series and Creator Tech Connect Series ! Learning
                                  • Reply and react to comments

                                    Hi everyone! We're excited to bring to you a couple of new features that'll make your sprint process simpler. A cloud application brings with it an array of social media features that can be efficiently used in your organizational setup. As an agile scrum
                                  • Restrict Users access to login into CRM?

                                    I’m wanting my employees to be able to utilize the Zoho CRM Lookup field within Zoho Forms. For them to use lookup field in Zoho Forms it is my understanding that they need to be licensed for Forms and the CRM. However, I don’t want them to be able to
                                  • How to set page defaults in zoho writer?

                                    hi, everytime i open the zoho writer i have to change the default page settings to - A4 from letter, margins to narrow and header and footer to 0. I cannot set this as default as that option is grayed out! so I am unable to click it. I saved the document
                                  • Where is the settings option in zoho writer?

                                    hi, my zoho writer on windows has menu fonts too large. where do i find the settings to change this option? my screen resolution is correct and other apps/softwares in windows have no issues. regards
                                  • Module Customisation - Lookup function not available

                                    Good evening, Within my business, I can have multiple customers, who have multiple mobile assets. When I set these assets up, I enter information such as vehicle registration, Vehicle identification number (VIN), Unit number, YOM, in addition to others.
                                  • zoho click, and nord VPN

                                    Unfortunately, we've been having problems with Zoho Click, where essentially the line cuts off after about a minute's worth of conversation every time we are on VPN. Is there a way we can change this within the settings so it does not cut the line off
                                  • Zoho Calender

                                    a) does the clanender in zoho project allow you to see the name of the event in the celnder view, it currently says either "Task (1) or "Milestoen (1)" b) Alternatively does the calender in Zoho project integrate with zoho calender?
                                  • I Need Help Verifying Ownership of My Zoho Help Desk on Google Search Console

                                    I added my Zoho desk portal to Google Search Console, but since i do not have access to the html code of my theme, i could not verify ownership of my portal on Google search console. I want you to help me place the html code given to me from Google search
                                  • Matching ZOHO Payments in Banking

                                    Our company has recently integrated ZOHO Payments into our system. This seemed really convenient at first because our customers could pay their account balance by clicking on a link imbedded in the emailed invoice. Unfortunately, we can't figure out how
                                  • Team Gamification

                                    Would love to motivate, engage and encourage our team with our social media posts. Would like to include Gamification features of Social Media in Zoho Social or Marketing Automation. And also bring in Social Advocacy tools/tracking/management to these,
                                  • Power up your Kiosk Studio with Real-Time Data Capture, Client Scripts & More!

                                    Hello Everyone, We’re thrilled to announce a powerful set of enhancements to Kiosk Studio in Zoho CRM. These new updates give you more flexibility, faster record handling, and real-time data capture, making your Kiosk flows smarter and more efficient
                                  • New Enhancements to Zoho CRM and Zoho Creator Integration

                                    Hello Everyone, We’ve rolled out enhancements to the Zoho Creator and Zoho CRM integration to align with recent updates made to the Zoho Creator platform. With enhancements to both the UI and functionality, This update also tightens access control by
                                  • Work Type - Limitation

                                    Hello, I'm setting up work types and have noticed, a limitation on the parts area to 10 lines. Can this be increased to 20 or greater? In addition to this, when I attempt to add the work type to a work order, the correct labour hours doesn't flow through.
                                  • Emails sent through Bigin are not posting in IMAP Sent folder

                                    I have set up my email to work from within Bigin using IMAP.  I am using IMAP so I can sync my email across multiple devices - phone / laptop / desktop / iPad / etc.  I want all my emails to populate my email client (outlook & iphone email) whether or
                                  • Adding Default Module Image into mail merge field

                                    As with most people finding their way to these forums i have a specific requirement that doesn't seem to be supported by Zoho I have created 2 custom modules to suit my purpose 1 is an inventory type module that lists aluminium extrusions, and all relevant
                                  • Turning the page for Zoho SalesIQ: 2025 to 2026

                                    As we wrap up 2025, we would like to take a moment to reflect on what we set out to achieve this year, what we’ve delivered, and where we’re headed next. What we focused on in 2025 This year was all about strengthening the core of engagement and AI, making
                                  • Stage-probability mapping feature in custom module

                                    Hi, I'm building a custom module for manage projects. I would like to implement the stage-probability feature that Potentials has. Is this possible?
                                  • Temporary Outage in Zoho Cliq Affecting US Users – July 23, 2025

                                    We experienced a service disruption in Zoho Cliq that impacted core functionality for users in the US region. The issue occurred between Jul 23, 2025, 06:54:00 PM IST and 07:13:13 PM IST, lasting approximately 19 minutes. To restore service stability,
                                  • Why Sharing Rules do Not support relative date comparison???

                                    I am creating a Sharing Rule and simply want to share where "Last Day of Coverage" (Date field) is Greater than TODAY (Starting Tomorrow). However, sharing rules don't have the option to compare a date field to a relative date (like today), only to Static
                                  • Zoho Cliq not working on airplanes

                                    Hi, My team and I have been having this constant issue of cliq not working when connected to an airplane's wifi. Is there a reason for this? We have tried on different Airlines and it doesn't work on any of them. We need assistance here since we are constantly
                                  • Problem with Workdrive folders

                                    I'm having a problem a problem accessing files in a Zoho work drive folder when using the Zoho writer app. The problem folder appears grayed out in the Zoho work drive window in both the online and writer application. However I can open the folder in
                                  • Send Supervisor Rule Emails Within Ticket Context in Zoho Desk

                                    Dear Zoho Desk Team, I hope this message finds you well. Currently, emails sent via Supervisor Rules in Zoho Desk are sent outside of the ticket context. As a result, if a client replies to such emails, their response creates a new ticket instead of appending
                                  • Multi-currency and Products

                                    One of the main reasons I have gone down the Zoho route is because I need multi-currency support.  However, I find that products can only be priced in the home currency, We sell to the US and UK.  However, we maintain different price lists for each. 
                                  • Create an Eye-Catching Announcement Widget for Your Help Center

                                    Hello Everyone! In this week’s edition, let’s explore how to keep your customers updated with exciting news in the Help Center. See how ZylkerMobile wowed their customers by bringing updates right to their portal. ZylkerMobile, the renowned brand for
                                  • Send Whatsapp with API including custom placeholders

                                    Is is possible to initiate a session on whatsapp IM channel with a template that includes params (placeholders) that are passed on the API call? This is very usefull to send a Utility message for a transactional notification including an order number
                                  • Customer Management: #6 Common Mistakes in Customer Handling

                                    Managing customers doesn't usually fall apart overnight. More often, slight gaps in the process slowly become bigger problems. Incidents like missed follow-ups, billing confusion, and unhappy customers will lead to revenue loss. Many businesses don't
                                  • Zoho Desk iOS app update: UI enhancement of picklist and multi picklist fields

                                    Hello everyone! We have enhanced the UI of the picklist and multiselect picklist fields on the Zoho Desk iOS app to provide a more refined, efficient, and user-friendly experience. We have now supported an option to Search within the picklist and multiselect
                                  • Zoho Desk iOS app update: Revamped scribbles with Apple pencil kit

                                    Hello everyone! We’re excited to introduce a revamped Scribble experience, rebuilt from the ground up using Apple PencilKit for smooth strokes, proper scaling, and seamless image uploads. Please update the app to the latest version directly from the App
                                  • Zoho Desk Android app update: Norwegian language support

                                    Hello everyone! In the most recent Android version of the Zoho Desk app update, we have brought in support to access the app in Norwegian language. We have introduced the Norwegian language on the IM module of the Zoho Desk app as well. Please update
                                  • Field Description is very small

                                    Hello, The field Description in the activity is very small. Why don't try open a new window, or a bigger popup, or increase the width of the "popup".  Example:
                                  • Is it possible to roll up all Contact emails to the Account view?

                                    Is there a way to track all emails associated with an Account in one single view? Currently, email history is visible when opening an individual Contact record. However, since multiple Contacts are often associated with a single Account, it would be beneficial
                                  • Function #53: Transaction Level Profitability for Invoices

                                    Hello everyone, and welcome back to our series! We have previously provided custom functions for calculating the profitability of a quote and a sales order. There may be instances where the invoice may differ from its corresponding quote or sales order.
                                  • Payment Vouchers

                                    Is there any Payment Vouchers in Zoho? How can we create payment for non-trade vendors, i.e. professional fees, rent, and payment to commissioner income tax?
                                  • API in E-Invoice/GST portal

                                    Hi, Do I have to change the api in gst/e-invoice portal as I use zoho e books for my e-invoicing. If yes, please confirm the process.
                                  • When I click on PDF/PRINT it makes the invoice half size

                                    When I click PDF / Print for my invoice in Zoho Books, the generated PDF appears at half size — everything is scaled down, including the logo, text, and layout. The content does not fill the page as it should. Could someone advise what causes Zoho Books
                                  • Search by contain letter in a column

                                    Hello, everyone I need a filter function that searches by letter in a cell, and it should be a macro. To clarify further, if I have a column with several names and I chose a search cell and what I want is search by a single letter, for example, "a" then
                                  • Next Page