Marketing Tip #21: Create an About Us page

People don’t just buy products, they buy from brands they trust. An About Us page helps customers understand who you are, what you stand for, and why your business exists. It adds a human touch to your store and reassures shoppers that there’s a real team behind the screen.

To make your About Us page more conversion-friendly, focus on:

Your why: Why you started this business and what problem you solve.
What makes you different: Quality, pricing, values, sourcing, speed, or service.
Social proof: Years in business, number of customers served, reviews, or certifications.
Human touch: Team photos, founder story, or behind-the-scenes images.
Clear next step: A call-to-action button like Shop Now, View Bestsellers, or Contact Us.

Try this today:

Create your About Us page with a short brand story and a clear reason why customers should choose your store. If you already have one, review the page and add at least one trust-building element (like your story or customer proof) and one clear call-to-action that guides visitors to shop.

Here's an About Us template to help you get started! (see the file attached)

Regards,

Divya R

Zoho Commerce