Running the Analytics and Managing the Ongoing Campaign

Hello,

We launched a campaign to work with cold leads and we have several questions about running analytics and managing the ongoing campaign.

The campaign is available at https://campaigns.zoho.com/campaigns/org668164644/home.do#automation/advworkflows/custom/424466000025963005/view.

Our task is to understand how to collect analytics on those leads who made a CTA and contacted us via letter, mainly in order to:

A) Remove them from further mailings as part of our campaign;

B) Understand the effectiveness of mailings by collecting analytics on how many people contacted us eventually.

What current mechanics/tools does Zoho have to accomplish this?

Please, feel free to contact me via email: kirill@ktc-china.com.

Regards,

Kirill

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