Pricing Strategies: #5 Stay local, Price & Sell Global

Pricing Strategies: #5 Stay local, Price & Sell Global

Arun had always dreamed of taking his handmade craft business beyond his hometown. For years, he sold locally. Most of his customers are familiar faces, in our usual currency and with the exact expectations.


But one day, a traveller visited his workshop and said, "These pieces are beautiful. You should sell them online. People abroad would love this!"

Arun took a minute to process those lines and laughed at first,"Online? Abroad? I wouldn't even know how to set pricing!"

But over the next few weeks, he continued to meet people from different cities, even other countries, who wanted to buy his products. Each conversation ended in the very same way:
Alert

"Can you tell me the price in Euros?"

"Do you ship to the US? How much would this cost?"

"Do you have a price catalog for our currency?"

He pulled out his phone, typed numbers into a calculator, hesitated, then stated a price. The visitor nodded politely but didn't look confident.


He clearly sees an opportunity to take his craft worldwide. But he felt that selling globally isn't hard; pricing it globally is where the real challenge lies.
Alert

He couldn't keep manually converting currencies.

He couldn't maintain separate price versions for each region.

He couldn't risk inconsistent pricing across online and offline channels.

Arun needs a system that lets him stay local but sell confidently anywhere in the world.


That's when he discovered Pricelist in Zoho Billing, a feature designed precisely for this.

Pricelist in Zoho Billing 

Pricelist lets you adjust how your product, plan, or add-on is priced for specific customers or markets. Prices can be tailored to different markets, currencies, and customer types, without changing the item's base price or subscription rate. Let's unpack different options we have in setting up Pricelist in Zoho Billing.


Markup & Markdown Pricelist 

Markup/Markdown pricelist lets you apply a percentage adjustment across your entire item catalogue.

You can apply:

  • Markup to increase all item rates.

  • Markdown to decrease all item rates.

 Best Fit for,

  • Corporate distributors

  • Wholesale partners

  • Regional segment

  • Festival or promotional pricing

Idea

 Strategic Advantage:

Businesses save hours of manual rate updates and can rapidly adapt pricing for promotions, market shifts or channel-specific strategies.

 

 Individual Item Pricelist 

Unlike markup/markdown, an individual-item pricelist allows

  • Custom rates per item.

  • Pricelist in different currencies.

  • Discount within the pricelist.

Best fit for businesses that,

  • Sell globally in different currencies

  • Offer varied pricing for different customer segments/groups

  • Manage extensive catalogs with diverse margins.

Idea

Strategic Advantage:

It lets you tailor prices for region, currency, and customer type without duplicating items or plans. This significantly increases competitiveness and conversion in the global market.

 

Pricelist for Subscription Items 

Pricelists allow you to maintain multiple selling rates for subscription items, plans and addons. You can price them in different currencies, and the pricelist can be associated with various customer categories during sales.


Best fit for businesses that,
  • Sells products/services worldwide.

  • Have wholesale vs retail differences.

  • Offering a region-based subscription discount/price

Idea

Strategic Advantage:

Provides control over product pricing across markets, ensuring no customer gets an incorrect rate or currency. This keeps the subscription system clean while still supporting global expansion and segmented pricing.

Pricing Schemes  in Pricelist

Individual-item pricelist supports two pricing schemes.

  1. Unit Pricing: Single flat rate per item/unit.
  2. Volume Pricing: Pricing varies based on order quantity.
Idea

Strategic Advantage:

A unit-based pricelist is ideal for transparent, standardised pricing, while volume pricing encourages bulk purchases and builds strong B2B relationships.


 Importing Pricelist 

Zoho Billing supports CSV import to update custom pricing. This helps in managing extensive catalogs and for businesses that revise prices frequently.

Idea

Strategic Advantage:

Bulk import ensures accurate, consistent management of pricing changes while eliminating repetitive manual entry.


 Associating Pricelist to Customers 

In Zoho Billing, in addition to selecting the pricelist when creating a transaction, you can assign the pricelist directly to customers. This helps in preconfiguring customers with negotiated pricing. By associating a pricelist with the customer, you can clearly segment distributors, wholesalers, and retail buyers and automate transactions rather than process them manually.

Idea

Strategic Advantage:

Every transaction automatically reflects the correct prices; no manual edits are required, and the configured pricelist is applied.

 

Pricelist in Pricing Widget 

In Zoho Billing, customers can choose their preferred currency during checkout when you create and associate pricelist for the products on offer.  Customers can switch currencies using a simple dropdown or toggle and complete checkout with ease.

Idea

Strategic Advantage:

Local pricing reduces friction, increases trust and encourages customers to complete checkout confidently.

 

 What Pricelist Does to Business 

Pricelist enhances your ability to scale globally while keeping pricing consistent, competitive and customer-friendly. Pricelist turns a single business into a multi-market, multi-currency enterprise without operational complexity.

With a pricelist, you can speak to each customer in their language, starting with currency, region, and expectations.

You stay exactly where you are. Your pricing & product travel the world. 


Notes
Up Next: Common Mistakes in Pricing

      Zoho Campaigns Resources


        • Desk Community Learning Series


        • Digest


        • Functions


        • Meetups


        • Kbase


        • Resources


        • Glossary


        • Desk Marketplace


        • MVP Corner


        • Word of the Day


        • Ask the Experts


          • Sticky Posts

          • Community Learning Series | Digest #5 — September 2020

            Dear customers, We're happy to bring you the September edition of our #CommunityDigest! Keep track of your subscription KPIs right from your smartphone: Last month, we enhanced our Android mobile app to help our customers get daily updates on their business health. We got to know from a lot of customers that this has made their job much more easier because they no longer have to keep a reminder to manually check on the previous day's revenue or activations. If you have not downloaded it yet, here's
          • Community Learning Series | Digest #4 - August 2020

            Dear customers, We hope you're staying safe and healthy. I'm happy to bring you the fourth edition of our #CommunityDigest with some brand-new updates from us. 1. Daily Business Updates (for Android users) The Zoho Subscriptions Android app has got a cool new update: You can now get a push notification to your smartphone that lets you know how many activations and cancellations have taken place, and what's the net revenue for the previous day. The best part is, you can tell the app when exactly you
          • Community Learning Series | Digest #3 - July 2020

            Dear customers, We hope you're staying safe and healthy. We're glad to bring you the July edition of our #CommunityDigest. New community members can view our previous newsletters here. This time, we have two major updates and three interesting topics for you: 1. Zoho Subscriptions Developer Community Since the inception of Zoho Subscriptions, our team believed that the recurring billing platform we provide should be able to offer an extensive API library that empowers businesses to automate most
          • Introducing: Community Learning Series | Digest #1 - May 2020

            Dear customers, We hope you are staying safe and healthy. Helping businesses manage their customer subscriptions more efficiently has always been, and always will be, our goal at Zoho Subscriptions. We strongly believe this is possible if we grow together as a community and share what we know with each other. To nurture this shared learning experience, here is our brand-new Community Learning Series! ​ Welcome to the first edition of our digest! Each edition of our community digest includes guides

          Zoho CRM Plus Resources

            Zoho Books Resources


              Zoho Subscriptions Resources

                Zoho Projects Resources


                  Zoho Sprints Resources


                    Zoho Orchestly Resources


                      Zoho Creator Resources


                        Zoho WorkDrive Resources



                          Zoho CRM Resources

                          • CRM Community Learning Series

                            CRM Community Learning Series


                          • Tips

                            Tips

                          • Functions

                            Functions

                          • Meetups

                            Meetups

                          • Kbase

                            Kbase

                          • Resources

                            Resources

                          • Digest

                            Digest

                          • CRM Marketplace

                            CRM Marketplace

                          • MVP Corner

                            MVP Corner




                            Zoho Writer Writer

                            Get Started. Write Away!

                            Writer is a powerful online word processor, designed for collaborative work.

                              Zoho CRM コンテンツ



                                ご検討中の方

                                  • Recent Topics

                                  • Feature Requests - Contact Coloured Picklist Visibility & Field Visibility During Ticket Creation

                                    Hi Desk Team, I have 2 feature requests for you. Since Coloured Picklists are now available in Desk, It would be great if the colours were visible on the Related Details (Contact Information) when creating a ticket. In the screenshot below, I have 2 fields
                                  • Multi-currency and Products

                                    One of the main reasons I have gone down the Zoho route is because I need multi-currency support.  However, I find that products can only be priced in the home currency, We sell to the US and UK.  However, we maintain different price lists for each. 
                                  • Campaigns unsubscribe/manage preferences links

                                    Hi, Where can I edit the unscubscribe and manage preferences link in the footer of the email. I would like it so that when you click 'manage preferences' an form opens up that allows the person to choose what type of emails they do and don't wish to
                                  • email address somehow still not verified (?!)

                                    L.S. After creating a new email template in CRM I was about to send a group email to my clients, then Zoho CRM announced that they would change the sender address to some kind of Zoho-e-ddress because my email address "has not been verified". Not only
                                  • Really want the field "Company" in the activities module!

                                    Hi team! Something we are really missing is able to see the field Company when working in the activities module. We have a lot of tasks and need to see what company it's related to. It's really annoying to not be able to see it.🙈 Thx!
                                  • Marketing Tip #17: Add credibility to your online store with Review Widgets

                                    One of the fastest ways to build trust in an online store is to show real customer feedback right where people are deciding to buy. Third-party widgets let you embed things like Google Reviews, Instagram feeds, or even a WhatsApp chat button. These add
                                  • adding several team members to an Opportunity

                                    How can we add several team members to one opportunity for collaboration? I have researched and only found something called Deal Team which I cannot find in my CRM to configure.
                                  • CRM gets location smart with the all new Map View: visualize records, locate records within any radius, and more

                                    Hello all, We've introduced a new way to work with location data in Zoho CRM: the Map View. Instead of scrolling through endless lists, your records now appear as pins on a map. Built on top of the all-new address field and powered by Mappls (MapMyIndia),
                                  • PDF Annotation is here - Mark Up PDFs Your Way!

                                    Reviewing PDFs just got a whole lot easier. You can now annotate PDFs directly in Zoho Notebook. Highlight important sections, add text, insert images, apply watermarks, and mark up documents in detail without leaving your notes. No app switching. No
                                  • Bulk update Profile Permissions

                                    Dears, What should we do if we add new forms or reports and need to update more than 20 permissions? Updating them one by one feels pretty harsh, doesn’t it?
                                  • Feature Request - Ability to Customise Contact Info Card on Ticket Details View

                                    Hi Desk Team, I've added a "Contact Priority" and "Account Prioirty" field and it would be very useful to agents if they could see that information in the Contact Info card on the Ticket Details view. It would be great if we could choose some fields to
                                  • From Zoho CRM to Paper : Design & Print Data Directly using Canvas Print View

                                    Hello Everyone, We are excited to announce a new addition to your Canvas in Zoho CRM - Print View. Canvas print view helps you transform your custom CRM layouts into print-ready documents, so you can bring your digital data to the physical world with
                                  • Customizable UI components in pages | Theme builder

                                    Anyone know when these roadmap items are scheduled for release? They were originally scheduled for Q4 2025. https://www.zoho.com/creator/product-roadmap.html
                                  • Unify Overlapping Functionalities Across Zoho Products

                                    Hi Zoho One Team, We would like to raise a concern about the current overlap of core functionalities across various Zoho applications. While Zoho offers a rich suite of tools, many applications include similar or identical features—such as shift management,
                                  • Filter in fields from Jira extension

                                    We have installed the Jira extension so we can maken Jira issues from Zoho desk. In Zoho desk I can also see the Jira issue status for example but I can not filter on this field. I would like to setup an filter showing me the closed Jira issues. How can
                                  • text length in list report mobile/tablet

                                    Is there a way to make the full text of a text field appear in the list report on mobile and tablet? With custom layouts, the text is always truncated after a certain number of characters.
                                  • Zoho Creator customer portal limitation | Zoho One

                                    I'm asking you all for any feedback as to the logic or reasoning behind drastically limiting portal users when Zoho already meters based on number of records. I'm a single-seat, Zoho One Enterprise license holder. If my portal users are going to add records, wouldn't that increase revenue for Zoho as that is how Creator is monetized? Why limit my customer portal to only THREE external users when more users would equate to more records being entered into the database?!? (See help ticket reply below.)
                                  • Link Contacts to Billed Accounts

                                    Hello, I want to do a survey on all my customers of 2025. For that I want to select all contacts linked to accounts who where billed in 2025. How to I create this link to I can then use Zoho Survey with this database of contacts?
                                  • Export all of our manuals from Zoho Learn in one go

                                    Hi, I know there's a way to export manuals in Zoho Learn, but I want to export everything in one go so it won't take so long. I can't see a way to do this, can I get some assistance or is this a feature in the pipeline? Thanks, Hannah
                                  • Bring Zoho Shifts Capabilities into Zoho People Shift Module

                                    Hello Zoho People Product Team, After a deep review of the Zoho People Shift module and a direct comparison with Zoho Shifts, we would like to raise a feature request and serious concern regarding the current state of shift management in Zoho People.
                                  • Historical Sales Info - Blend with Finance Invoice Line Items, Access in CRM and Desk

                                    My company has been using Zoho One since 2021, with sales data going back through 2020. However, we have been in business much longer, and we have historical sales information that we want to have at our fingertips when talking with customers (usually
                                  • Is there API Doc for Zoho Survey?

                                    Hi everyone, Is there API doc for Zoho Survey? Currently evaluating a solution - use case to automate survey administration especially for internal use. But after a brief search, I couldn't find API doc for this. So I thought I should ask here. Than
                                  • Pre-Zoho Sales Info - Best Way to Add to Desk / CRM

                                    My company has been using Zoho One since 2021, with sales data going back through 2020. However, we have been in business much longer, and we have historical sales information that we want to have at our fingertips when talking with customers (usually
                                  • Shift-Centric View for Assigning and Managing Shifts in Zoho People

                                    Hello Zoho People Product Team, Greetings and hope you are doing well. This feature request is related to Zoho People - please don't move it to zoho one! We would like to submit a feature request regarding the shift assignment and management view in Zoho
                                  • CRM function REST API response format

                                    Is there a way to control the JSON response returned by the CRM function REST API? If I call a function using either OAuth or an API key it returns a 200 OK response with a string in the format shown below. I am using a particular feature of an external
                                  • Add Employee Availability Functionality to Zoho People Shift Module

                                    Hello Zoho People Product Team, Greetings and hope you are doing well. We would like to submit a feature request to enhance the Zoho People Shift module by adding employee availability management, similar to the functionality available in Zoho Shifts.
                                  • Using MPN across multiple SKUs and inventory tracking

                                    I have several different SKU's that share a common MPN and would like to track inventory by MPN. SKU1 has MPN1 assigned SKU2 has MPN1 assigned Here is an example If I start with 5 of MPN 1 in stock I want each SKU1 and SKU2 to show as 5 in stock, If I
                                  • Unable to Access Application:

                                    Whenever I try to access my application from the desktop, say I am editing it and want to test something in the desktop environment I get: An error has occurred. An internal error has occurred. Please check the URL , or try refreshing the page I can edit
                                  • Tax in Quote

                                    Each row item in a quote has a tax value.  At the total numbers at the bottom, there is also a Tax entry. If you select tax in both of the (line item, and the total), the tax doubles. My assumption is that the Tax total should be totalling the tax from
                                  • Adding custom "lookup" fields in Zoho Customization

                                    How can I add a second “lookup” field in Zoho? I’m trying to create another lookup that pulls from my Contacts, but the option doesn’t appear in the module customization sidebar. In many cases, a single work order involves multiple contacts. Ideally,
                                  • Cannot see Application from Lookup field

                                    Hi all, I am trying to access data for an application on our account via a lookup field; however, the application doesn't appear in the dropdown at all. Can anyone shed any light on this, please? I have asked Zoho support; however, they're just as confused,
                                  • Cannot see correct DNS config for mail after moving domain to another provider

                                    I have moved my domain from one provider to another and after that zoho mail stopped working (expected). Problem is, zoho mail admin panel still shows (10 hours after move) that all records are correct while I haven't changed anything in my domain DNS
                                  • Zoho CRM Meetings Module Issues

                                    We have a use-case that is very common in today's world, but won't work in Zoho CRM. We have an SDR (Sales Development Rep) who makes many calls per day to Leads and Contacts, and schedules meetings for our primary Sales Reps. He does this by logging
                                  • Zoho Books integration sync from Zoho CRM does not work

                                    Hi Zoho Community & Zoho Support We just tried to get a sync some products into Zoho Books from CRM using the native sync and we're getting an error: "It looks like some mandatory fields you're trying to map are empty. Please provide valid field names
                                  • P & L Sub-categorized accounts

                                    How can I show sub-categorized Income and Expense accounts on the P & L report?
                                  • Report showing Bill Details with Project and Sales Invoice Number

                                    Hi There, I am hoping that someone can help, I am looking for report that can show the bill and expense details along with project its as assigned to and the invoice number that the sales has been raised in. The goal is I can filter a customer/project
                                  • Advanced Payment for Inventory Items with serial numbers

                                    Hello, We sell equipment that we track the unique serial numbers on using Sales Orders. We can charge the customers an advanced payment, then the balance on delivery. We cannot figure out a way to do this in Books/Inventory: - Cannot part invoice a SO
                                  • Is it possible to restrict ZCRM user to see only custom views created by administrator

                                    I have segmented data in my CRM and I want to allow different users to be able to see only parts of it based on some criteria. I've tried to create and share a custom view, but then there is always an option for user to see all open lead for example.
                                  • Issues Logging into ZOHO

                                    Hello, one of my coworkers is having issues logging into ZOHO, she has requested a code when entering and the email is correct but she has not received the code. can you help us with this?
                                  • Google Fonts Integration in Pagesense Popup Editor

                                    Hello Zoho Pagesense Team, We hope you're doing well. We’d like to submit a feature request to enhance Zoho Pagesense’s popup editor with Google Fonts support. Current Limitation: Currently, Pagesense offers a limited set of default fonts. Google Fonts
                                  • Next Page