Tip of the week 71 - Re-engagement emails to win back your lost subscribers

In a world that's running behind many things, it is quite challenging to get your contacts' attention to read your emails. And, when someone is doing so, it is your mere responsibility as an email marketer to deliver value. While a lot of your recipients may engage with your emails, there still are a few that leave your emails unopened for months and stay dormant.

Yes, we are talking about the inactive contacts. You need not fret over this but at the same time not taking any steps about your inactive contacts might lead to you face the downsides of email marketing.

Having too many inactive contacts will build an unhygienic list and sending emails to such a cluttered list will increase your email's chance of being marked as spam. This will also increase your chances of unsubscribes. While the best practice here is to clear inactive contacts off your mailing list, keep in mind sending a re-engagement email before removing those contacts will help you win back a few. Here's how you prepare yourself before sending out your re-engagement emails.

Check the health of your mailing list once in every six months and segment your inactive contacts. Measure the overall performance of your past emails and learn where you lacked in your email. A few examples could be your email's subject line, relevance, content, etc.
If you are a seasonal marketer, the best way to find your inactive contacts out is by keeping a tab on the campaigns you have sent. Take your past six campaigns and segment those who have not engaged well.

Now, your segment/list of inactive contacts is ready. What's next? Your content for re-engagement emails which is the most significant thing and this week's tip is all about your re-engagement campaign. Here is a tip that will help you prepare your re-engagement campaigns.

Hope this was helpful :)

Regards,

Swathika Mahalakshmi

Zoho Desk Resources

Desk Community Learning Series
Digest
Functions
Meetups
Kbase
Resources
Glossary
Desk Marketplace
MVP Corner
Word of the Day

Topic Participants
Swathika Mahalakshmi

Sticky Posts
Tip of the week 03 - Sending emails in batches
Today's marketers not only want their email marketing to be efficient, but also smart. For an email campaign, you may think you have all the essential elements for lead conversion—a big mailing list, an attractive template design, and the most-engaging message content, but after hitting the ‘send’ button, you may not get the expected conversions. Wondering why? Here’s one of the major reasons. Many marketers miss out on sending the email campaign the right way. Did you know that you should not be
Tip of the week 04 - Know about your recipients' 'prime open time.'
In today's market, the importance of customer behavior is astounding, with a vast amount of research and resources going into finding how customers make decisions. The process of persuading your customers to open your email and click on your call-to-action becomes easy when you understand the psychology behind their behavioral traits. Time to turn into a psychologist! Let's get to the basics—you want your emails to resonate well with your recipients. So, what's the primary thing involved here? It's
Zoho Campaigns Expert Diaries on SoundCloud, Spotify, Apple Podcasts, and YouTube
Hi email champs, As email marketers, we find great lessons in each other's works—be it the subject lines that worked good, the design that was received well, or the CTA that had the maximum clicks. Email marketing encompasses a wide variety of topics spanning everything from creation and design to development and deliverability. Here's when we from the Zoho Campaigns team found the need to build an email marketing community comprising of seasoned marketers and email geeks who can help each other
Email Deliverability Tip #3: Seal the deal with the preheader
In the last post, we learned about the subject line. Today we'll be learning about the preheader. A preheader is the short text that follows the subject line in an email. The preheader is designed to hint at what your email message is all about. A good preheader should act as a second subject line and convince your contacts to open the email. Now, let's learn the best way to craft a preheader. Your subject line and preheader should work together and accurately convey the gist of your email. Keep
Tip of the week 15 - Add subscription-preferences option. Drive more engagement.
If crafting content for emails, getting creatives done, and running email campaigns is your love, then unsubscribes are the heartbreakers. You can save your emails from being unsubscribed/trashed by adding a proper subscription-preferences option in your emails (works best at the time of signup). Giving subscribers the option to choose what they want to receive from you and decide how often (frequency of the emails) your emails should hit their inboxes will increase the reach of your campaigns manifolds.