Tip of the week 84: Leveraging your online store's product imagery

Cover image

It's a well-known fact that product imagery occupies a crucial spot in every e-store owner's checklist. As an ecommerce business owner, you were probably very diligent in uploading aesthetic and attractive images to your store. So it's only fair that you use them while promoting your product through emails as well.

However, if you have ever thought, "If only adding my store's images to my emails were easier," you're not alone. Here's a simple, yet effective tip that helps you directly pull in your store's images from within the email template editor.

Note: This works only if your e-store—that's built using Shopify, BigCommerce, WooCommerce, or Zoho Commerce—is integrated with Zoho Campaigns.

While designing your emails using the editor, you'll find a component called product; just drag and drop that onto the email. Next, click the component to choose an image from a gallery of your store's images.

Ecommerce product images

What's more, you can even pull in your store-generated coupons the same way using another component called coupon and save crucial time.

Ecommerce coupons

When it comes to automated cart-abandonment follow-ups, the process becomes even simpler. The software automatically and dynamically adds the image, price, and name of the product to the pre-designed template you choose.

Tip's summary

We hope this helped! Stay tuned here as we work on the next tip.

Regards,

Aravindhan S

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