Tip of the week 87 - Email Seed List : The Whats, Whys, and Hows (Part - One)

As email marketers, we make multiple decisions on a day-to-day basis that shape our entire marketing results. And one of such crucial decisions is "Whether my campaign is all ready to reach its respective audience?"

And the best way to make an informed decision about this is to send a test campaign to your email seed list before sending it out to your prospective audience.

Now, if you are wondering what a seed list is, why is it so important, and how to create one, then this tip is for you. Keep reading to know all about the email seed list!

What is an email seed list?

It is always recommended to test and analyze the performance of an email campaign. And the most widely popular way of testing the campaign is to send out a test campaign before launching the main campaign.

In such a case, you need a collection of test email addresses to send out test campaigns, right?

That is when the email seed list comes into the picture. An email marketer creates an email list that has email addresses that are addressed to themselves or of their colleagues, also known as test addresses.

Such collection of test email addresses, that is built specifically to send test email campaigns is known as an email seed list.

Why do you need to create an email seed list?

Prevention is always better than cure. We all know it.

The same principle applies to email marketing as well. Testing the email campaign has always been the shield that prevents future setbacks.

An email campaign is usually best tested with a small bunch of known email addresses. So that's when an email seed list helps an email marketer...

Simplify the email campaign testing process
View and fix the display of various elements of the campaign in multiple ISPs— Inbox service providers— and gadgets
Ensure campaign deliverability
Manually verify the links and CTA's present in the email campaign

How to build an email seed list?

Here are few steps to build your email seed list with Zoho Campaigns

Step 1 - After creating your email campaign, click on "Send test email"

Step 2 - Click on "Add" to enter your test email address. To test effectively, add email addresses from different ISPs.

Step 3 - After adding and selecting respective test email addresses, you can click on "Send Test Email" to successfully send your test campaign.

We hope this tip was informative. We will be back with another tip to help you make the best use of the email seed list and in turn optimize the performance of your email campaigns. Stay tuned!

Regards,

Vinaya.M

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