Tip of the week 97 - 3 fonts to use in your email templates

Fonts in email templates have a very tricky role. They need to be expressive and clear but not to the extent of taking the limelight off the CTA button. They play an important role in conveying your message while staying true to the brand design and values. Let’s take a look at some of the points that you can keep in mind while choosing fonts for your email campaigns and ensure that the subscribers read them.

Lets check out which font belongs to which category:

Sans serif:

Arial, Calibrai, Comic Sans, Tahoma, Trebuchet MS, Verdana, Lato, Merriweather Sans, Roboto, Source Sans Pro, Montserrat

Serif:

Georgia, Times New Roman, Lora, Playfair Display

Slab Serif:

Courier New, Arvo, Noticia

When to use which font:

Sans Serif:

Sans serif fonts are bereft of tapers (tails) at the edges. These fonts are usually considered modern fonts and provide clarity while taking up less space. Due to these characteristics, Sans Serif fonts can be a good option to go with while creating a newsletter as you will have to convey more information over a limited space. Due to their geometric nature, these fonts are often associated with new industries such as electronics and software application.

Serif:

These fonts are more decorative and elaborate fonts with tapers. They provide a grander and more formal feel to an email. In case you have to inform about an upcoming sale or the grand opening of a store, you can easily choose a Sans Serif font to do the magic. These fonts might take up some space but the proper distancing and alignment of letters make every letter and word more legible. As they are often considered traditional fonts, they are more often used by industries such as hospitality and furniture.

Slab Serif:

Slab serif fonts are like normal serif fonts with heavy blocks. These fonts are usually bold and thus take up much space, using these fonts in the title or headline can be a better option than using them in the body copy.

Using fonts carefully will capture the attention of your subscribers but remember to use them carefully.

Happy email marketing.

Regards,

Susmit Sen

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Susmit Sen
Abhishek - Zoho Partner

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