Walk-through 5: Scheduling event emails

Hey everyone,

A vital part of hosting a successful event is reaching out and connecting with your audience. Properly-timed communication will not only leave a good impression on prospective attendees but is also effective in increasing your event attendance. In all the commotion of planning an event, how can you make time to communicate with everyone, ensure the right information is being given to the right people, and that it reaches them at the appropriate time?

In today's post, we'll discuss how to do this by scheduling event emails .

Use Backstage to schedule emails to prospects for telling them about ticket sales or promo codes they can use. You can also set up an email to welcome attendees when they arrive at the event venue, and include any instructions they should keep in mind. Keep the lines of communication open after the event is over by scheduling an email to thank attendees for their time, or to follow-up. Set up your email communication by

Drafting transactional emails that are sent out automatically when triggered by visitor activity
Making your own personalized email templates and scheduling them to be sent to relevant groups of people
Modifying these email templates any time you need to include new information
Pausing emails from being sent without having to delete them
Deleting an email template when you no longer want to keep sending a particular email

Use these features to stay connected with your audience. Give us your feedback, and let us know how it worked out for you. To get answers to all your product related questions, visit our help center , or write to us at support@zohobackstage.com.

This is the fifth of a ten-part series called The Event Planner . This series covers how you can craft the best event experience for your attendees using Backstage. In our last post, we talked about promoting an event online . For the next post, read speeding up event check-in .