We know the company but not the contact

We are fairly new to Zoho, part of our marketing stack is we use products like lead feeder to identify which companies are visiting our site. We are able to match this data to salesiq but cannot find a way to add a company name to the salesiq visitor data, it seems we have to populate an individual contact and then the system converts this to a company.

It seems if we create a fake / false contact this gets round this issue but creates issues back on the CRM where a new contact and account is created

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