A page view goal in A/B testing lets you track conversions when a visitor lands on a specific page or set of pages. You can use advanced URL match types to track the goals on multiple pages. For example, if your goal is to check how many visitors land on the products page of your eCommerce site, you can select this goal type and enter the URL of the product page like 'http://www.example.com/products' to track all visits to this page. Ultimately, with a better understanding of your audience’s behavior, this technique will enable you to increase your conversion rate, and as a result, increase your profits.