Smart links

Smart link is the short link created by shortening the long, breakable URLs. Clicking on this link will take the user to the same destination as that of the long URL. Additionally, you can customize your smart links by adding a short key and, label.

Short key is also known as URL slug. It is the part of the link that identifies a page with relevant keywords. It appears after the domain extension of the link. For example in tu.zoho.com/offers, offers is the short key.

Label is used for user identification of the link. The label is displayed beside the smart link in Smart links tab.

Why use smart links?

Here are the benefits of using smart links,

Hassle free sharing as the links are clean and compact.
No fear of breakage as the length of the links are in check.
Sufficient space to add the content as the links don't consume much area.
Better brand awareness as short links are easy to remember.
Efficient performance tracking as clicks on the created links can be monitored.

Create smart link

From the Navigation toolbar, click Engagement and choose Smart URLs.
Navigate to Smart links tab.
Click Create smart link.
Update the following details,

a. Long URL - Paste the long URL.

b. Domain - Select a domain from the drop down.

c. Short Key - Enter a key for your reference.

d. Name - Enter a name for your reference.

d. Label - Select a label from the drop down or add a new label.

5. Click Save.

Short Key and Label are optional.

Favorite smart link

From the Navigation toolbar, click Engagement and choose Smart URLs.
Navigate to Smart links tab.
Mouse over the link you want to edit and click Mark as favorite icon.

Archive smart link

From the Navigation toolbar, click Engagement and choose Smart URLs.
Navigate to Smart links tab.
Mouse over the link you want to edit and click Archive icon.

Edit smart link

From the Navigation toolbar, click Engagement and choose Smart URLs.
Navigate to Smart links tab.
Mouse over the link you want to edit and click Edit icon.
Enter the changes and click Save.

Delete smart link

From the Navigation toolbar, click Engagement and choose Smart URLs.
Navigate to Smart links tab.
Mouse over the link you want to delete and click Delete icon.
Click Go Ahead.

Labels

Labels are used to organize your smart links into groups. You can associate a smart link with a label while creating a smart link. You can filter out a group of links using label as a criteria.

Create Label

In the smart link creation flow, collapse the Label dropdown.
Click Add labels.

3. Enter label name, description and choose a color for your label.

4. Click Save.

Targets

Target is used to create redirection links for a smart link, once a set criteria is fulfilled. You can create four types of targets namely device, country, time and smart. Smart target is a special type of target which combines the functionality of other three target types.

Create Target

From the Navigation toolbar, click Engagement and choose Smart URLs.
Navigate to Smart links tab.
Click the smart link for which you want to set a target.
Navigate to Targets tab and click on Create Target.
Select the type of target you want to create from the drop down,

a. Device - This is to set device based targets. Enter Name and Target URL. Choose one or more target devices from the Device drop down and click Add.

b. Country - This is to set location based targets. Enter Name and Target URL. Choose one or more countries from the Country drop down and click Add.

Edit Target

From the Navigation toolbar, click Engagement and choose Smart URLs.
Navigate to Smart links tab.
Click the suitable smart link and navigate to the detailed view.
Navigate to Targets tab.
Click Edit icon beside the target you want to edit.

6. Make necessary changes and click Save.

Delete Target

From the Navigation toolbar, click Engagement and choose Smart URLs.
Navigate to Smart links tab.
Click the suitable smart link and navigate to the detailed view.
Navigate to Targets tab.
Mouse over the target you want to edit and click Delete icon or click Delete button in the detailed view of a target.

6. Click Confirm.

Expiry Time

You can set time based redirection link for your smart link. After expiry of set time, the target URL of your smart link will be updated with new redirection link.

Configure expiry rule

From the Navigation toolbar, click Engagement and choose Smart URLs.
Navigate to Smart links tab.
Click the suitable smart link and navigate to the detailed view.
Navigate to Expiry rule tab.
Enter the following details,

a. Date and Time - Enter the date and time along with the timezone.

b. Redirection URL - Enter the redirection link.

6. Click Add.

Password lock

You can protect sensitive smart links by creating a password lock to access the destination page of the smart link

Configure password lock

From the Navigation toolbar, click Engagement and choose Smart URLs.
Navigate to Smart links tab.
Click the suitable smart link and navigate to the detailed view.
Navigate to Password lock tab.
Enter the password and click Lock.

Stats

This section gives the statistics of your smart link like click stats, devices, browser clicks, referrer details, domain and tag details and open locations. You can filter the time range to view data at that time range.

Available time ranges are,

Last 24 hours
Last 7 days
Last 15 days
Last 30 days
Last 60 days
Last 90 days

Click Stats - You can view the clicks for your smart links in the chosen time range.
Device and Operating System - You can view details of devices through which your smart link was accessed in the chosen time range.
Browser Clicks - You can view details of browsers through which your smart link was accessed in the selected time range.
Domain and tag details - You can view domain based click count (including alias domains) and tag based click count.
Open locations - You can view country based click stats for your smart link in the chosen time range.

To learn how to associate a domain, click here