Complying with DMARC policy can also indirectly enhance email deliverability. Here are a few ways DMARC can help maintain a decent sender domain reputation:
If you're interested in complying with DMARC, Zoho Marketing Automation allows you to authenticate your domain using SPF and DKIM. Setting up these policies are required steps for adhering to DMARC.
This is a simple email validation system that detects spoofing and is also the first step in email authentication. SPF provides a mechanism to note which email servers are authorized to send emails on behalf of a particular domain.
This authentication method ensures that emails aren't tampered with during transmission. DKIM associates a domain with an email message by affixing a digital signature to the domain name. Verification is then carried out through the signer's public key published in the Domain Name System (DNS).
SPF and DKIM authentication are simple steps marketers can take toward DMARC compliance. Contact your email service provider for additional assistance with setting up a DMARC policy.
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