Permission-based Email Marketing
Permission-based email marketing is the process of ensuring that your contacts actually wish to be on your mailing list and receive your emails. With permission-based email marketing, you can be sure that your mailing lists only contain contacts who have chosen to receive your email newsletters.
Benefits
Good open and click rates
People who haven't consented to be on your mailing list may not be interested in your email campaigns. When you send them emails, they'll mark them as spam, which will damage your domain reputation. Open and click rates of emails depend entirely on how interested the email recipients are. For better contact engagement and response, send emails only to opt-in contacts.
Prevents deliverability issues
When you have a hygienic list with contacts who have opted in, it is less likely to contain non-existent email addresses. This prevents email deliverability issues such as bounces, spam complaints, unsubscribes, and spam traps.
Good domain reputation and email deliverability
Spam filters observe your contacts' responses to every campaign and maintain a reputation score for your domain. A hygienic list with proper consent options makes your emails less likely to be marked as spam. This results in a good domain reputation with spam filters and good email delivery performance.
Getting consent through Zoho Campaigns
You can easily build your mailing list without using Sign-up forms. You can choose a form from the sign-up form tools and place it on your website or share it on social media. Learn how to choose sign-up forms.
Contacts who have not responded to your emails for the last 6 months should be segmented out and sent re-engagement emails. Retain only those who confirm that they are interested. To learn how to segment unresponsive contacts, click here.
Get the consent of contacts you have not communicated with in the last 6 months using our Consent feature before sending them any emails. To learn about managing consent, click here.
People you shouldn't send emails to
The Zoho Campaigns Terms of Use clearly states to whom you should not send emails.
Zoho Campaigns does not permit using purchased email addresses from any source. Purchased lists are not permission-based and can cause legal issues in many countries, and could result in serious legal penalties. If Zoho Campaigns learns that an account is using purchased email addresses, the account will be blocked.
Using collected lists from internet and extracting email addresses from web scraping are illegal and against Zoho's anti-spam policy.
If Zoho Campaigns team discovers the use of purchased, collected, or harvested email addresses, we will immediately block the account. Growing your list organically is the best way to keep it hygienic and to reap more business returns.
People you can send emails to
- People who have subscribed to your email newsletter by filling out a form on your website.
- People who submitted their email address when downloading files from your website or ordering a product or service from you.
- People who gave their email addresses when they participated in a contest, event, or survey conducted by you, provided that you informed them you would be using the address to send marketing emails.
- People who checked an opt-in checkbox indicating their willingness to be contacted by you through email, provided the checkbox is unchecked by default and you have informed them that the nature of the emails will be commercial.
To learn how to add a checkbox to your sign-up forms, click here.
The best time to send emails
The time your emails reach your contacts' inboxes plays an important role in contact engagement. You can schedule your emails based on time zones and optimal open time for your contacts. This helps maintain your contacts' interest. To learn how to schedule your emails, click here.
Bombarding your contacts' inboxes with emails will irritate them. Setting your email frequency can help you avoid this. To learn how to set email limits, click here.
Opting out
Permission-based email marketing includes not only the part in which you get consent before adding contacts to your list, but also in providing them the option to unsubscribe at any time. Keep the unsubscribe option clear and in an easily accessible position in all your emails.
A hygienic list is a strong foundation for your email marketing. The stronger your list is regarding consent, the better your email deliverability will be.
Related Topics
Access your files securely from anywhere
Zoho CRM Training Programs
Learn how to use the best tools for sales force automation and better customer engagement from Zoho's implementation specialists.
Zoho DataPrep Personalized Demo
If you'd like a personalized walk-through of our data preparation tool, please request a demo and we'll be happy to show you how to get the best out of Zoho DataPrep.
- Zoho Workerly Home
- Forums
- Connect With Us:
- Zoho Recruit Home
- Forums
- Connect With Us:
New to Zoho CRM Plus?
Deliver unforgettable customer experiences
New to Zoho CRM Plus?
Deliver unforgettable customer experiences
New to Zoho Marketing Plus?
Everything you need to run your marketing
New to Zoho Marketing Plus?
Everything you need to run your marketing
You are currently viewing the help pages of Qntrl’s earlier version. Click here to view our latest version—Qntrl 3.0's help articles.
New to Zoho Survey?
Zoho Sheet Resources
Zoho Forms Resources
New to Zoho Sign?
Zoho Sign Resources
Sign, Paperless!
New to Zoho TeamInbox?
Zoho TeamInbox Resources
New to Zoho ZeptoMail?
Zoho DataPrep Resources
Design. Discuss. Deliver.
New to Zoho Workerly?
New to Zoho Recruit?
New to Zoho CRM?
New to Zoho Projects?
New to Zoho Sprints?
New to Zoho Assist?
New to Bigin?
Related Articles
Target Marketing
Target marketing is a business strategy that involves understanding and grouping consumers based on their needs and preferences, identifying consumers whose needs can be met by your product/service, and then focusing your marketing efforts on those ...What are some of the changes related to consent?
Explicit consent-based email campaigns are removed. You can, Specify if you have received permission to communicate with contacts while adding them. Choose if you wish to comply with GDPR in the overall settings using a toggle.Why spam isn’t the end of the road for your email marketing
Many small business marketers hold a misconception that email marketing isn’t effective or worth trying due to their campaigns potentially being marked as spam. If you’re a small business owner who wants to use email marketing for its ...Form-based Campaigns
Integrate your Zoho Campaigns account with Zoho Forms. This is an in-house integration and does not require a separate sign in to Zoho Forms. With this integration, you can access the forms created in Zoho Forms and reach out to your users by adding ...Create an email campaign
Email marketing is considered the simple and most effective method to reach out to your leads and contacts. The best part is that the return on investment (ROI) is much higher than other marketing channels making it the most affordable way of ...
New to Zoho LandingPage?
Zoho LandingPage Resources