CRM Integration

I just purchased the standard upgrade in Social to get CRM integration. I also purchased the Standard CRM option as well. However I don't see the add to CRM button or CRM integration column in Monitor. I am missing an obvious setting somewhere to employ this. Both of the purchased items indicate CRM integration from Social to CRM in the comparison charts. I see to that I was given a free 30 day Pro Plan for Social as well. Any help would be appreciated