How can I optimize a Zoho Site page for SEO when embedding external menu or restaurant links?

Hi everyone,

I’m experimenting with building small content hubs on Zoho Sites and want to make sure I’m doing it in an SEO-friendly way. For example, I tried creating a page that highlights restaurant menu items and linked out to a resource like this:

https://chickensaladchicksmenu.com/the-chick/

My questions are:

Does embedding or linking to relevant external pages (like menus, recipes, or reviews) help or hurt SEO on Zoho Sites?
Are there best practices for making these links look natural so they add value instead of looking like spam?
Should I use more contextual text around the link, or is a simple “learn more here” style okay?

Would love insights from anyone who has worked with Zoho Sites SEO before 🙌

Thanks in advance!