How to trigger a CRM Workflow from a new registration from Subscription

How to trigger a CRM Workflow from a new registration from Subscription

New subscription create a new contact and accounts in both CRM and Subscription using the integration, but custom field don't sync on CRM, so I cannot trigger the CRM workflow from the custom field. 

Can I call the CRM workflow using a custom function in subscription ?

if yes, how ?

If not, how can I trigger the CRM Workflow ?