How Zylker doubled their webinar registrations!

How Zylker doubled their webinar registrations!

Webinars are good educational resources to gather qualified leads for your product. But what if your visitors are dropping off from your webinar landing page without signing up? What more could you do to convert visitors into registrants?

This is the story of Zylker's marketing hack to grow webinar registrations.

Zylker is a SAAS-based company that helps businesses create custom apps to digitize business processes. For example, if you're an event management company, you could create an app for registrations and collect attendee data in one place, securely. Also, you may create granular reports based on data collected.

Zylker's product is a hit since it simplifies data collection on complex business processes with minimum effort. To create a seamless user experience, the Zylker team works hard to understand the needs of different markets across verticals. A finance company might need an app to automate the workflow of a loan grant based on data collected, while a hotel might need an app to book rooms and block the booking when they are out of inventory. Different verticals have different challenges to solve using Zylker. The Zylker team is tasked with educating users on building apps to enable customers from varied verticals to build their own apps.

Webinar works like a charm when it comes to educating users. The Zylker team organized a webinar every week for the users to get their doubts cleared on creating and automating the app. Although the webinar was invaluable for the beginners, the number of registrations to the webinar did not justify the number of users signing up to the product. It was a matter of concern that the webinar registrations were less than 5% of total product sign-ups per month. If the users are not educated enough on the product, they might drop off after the trial period. On the other hand, if the users learn the product during trial, the chances of upgrades were as high as 25%. (This is NOT the conversion ratio of webinar attendees to customers, but the conversion of hot leads to customers. A webinar is just one of the many lead nurturing practices that heats the lead).

Like any other marketing team, the Zylker team created a beautiful landing page for webinars where they showcased the details of the webinar with a "Register Now" button as CTA. Upon tracking the visitor's behavior on the landing page, they realized that a good number of people landed on the page, but most of them were dropping off. So, while the email and social media marketing for the webinar was working as intended, something on the landing page was putting people off.

The challenge in hand was to analyze the landing page and seal the leakage. The team saw the visitors' imprints and did heat map analysis using Pagesense. They figured out a few issues that needed attention.




Zylker team asked themselves the following questions:
  • How do I know which webinar is suitable for my standard timing?
  • I'm a Zylker customer, and yet why do I need to fill in the form to register? Why is it not pre-filled?
  • Why am I seeing a completed webinar listed?

The team realized that the visitors should see only those webinars that are relevant to them, geographically. That could be the key.

So, they made tweaks to the page to list only the webinars that are relevant to the visitor's local timings. This and a few other design improvements led to improved visits-to-webinar registration ratio.




The team decluttered the page, showcased the webinar local timings for visitors and served them with pre-filled forms to register. In addition, if for some reason, the visitors were not shown their local time, they were provided the option to change the local time zone by selecting from drop-down.

There was an uptick in the webinar registrations. In the first month of implementing the change, the number of registrations doubled and the drop-offs from the landing page reduced by half.

The percentage of monthly webinar registrants against the monthly product sign-ups now stands a little north of 9%. If other aspects like lead nurturing go right, this small design tweak will lead to a revenue boost of around 12% in the Zylker books.

    • Sticky Posts

    • 10 simple e-commerce marketing tips to boost sales

      Congratulations! You've finally set up that e-commerce store you've been thinking about for a long time. Hopefully it wasn't too difficult. Even if it was, the effort will be totally worth it when you start seeing some orders come through. Now that the store is live, let's take a look at some marketing tips you can apply for sales growth. 1. Avoid cart abandonment If you've ever shopped online, you might have added a product to the cart but then decided not to purchase it. This is known as cart abandonment.
    • Marketing in a post COVID-19 world!

      Consumers across countries are increasingly spending more time on a wide variety of digital activities, right from online grocery shopping, to video conferencing, to tele-medicine. There is a good chance that you performed one or more of the following activities during this lockdown, thanks to COVID 19: Cooked a meal Made a TikTok Video Signed up for a remote learning session Consulted a doctor online (or ordered medicines online) Shopped for groceries online A study by Hunter, a food and beverage
    • Inbound Marketing 101: The Foundational Blocks of Inbound Marketing Strategy

      According to a behaviour survey, 68% of the buyers use sources such as blogs to evaluate the product even before considering it. Before buying a product, we do a lot of research to learn more about the product through communities, blogs, social media,
    • How Zylker doubled their webinar registrations!

      Webinars are good educational resources to gather qualified leads for your product. But what if your visitors are dropping off from your webinar landing page without signing up? What more could you do to convert visitors into registrants? This is the
    • The ideology behind why features tell, but benefits sell

      Do you think there's any truth to this? Do features only tell, and benefits sell?  Well, let's see why we should focus on benefits rather than features as the great marketing wizards, David Ogilvy and Steve Jobs proved to be the best examples leveraging

    Nederlandse Hulpbronnen


      • Recent Topics

      • Steuerberater der Zoho benutzt in Deutschland

        I write in English because the issue is related to German regulations. Wir sind ein Unternehmen, welches aktuell keine Pflicht zur doppelten Buchführung hat. Aktuell bucht unser Steuerberater jeden Beleg, auch unsere Auslagen. Wir würden dies gerne selbst
      • GraphQL in new Send Webhooks feature

        Hello, is it possible to use GraphQL apis in the new Send Webhooks feature?
      • # 2 Why do we need a billing system when accounting covers billing?

        In today's evolving financial tech stack, businesses use a mix of tools to manage their day-to-day operations, from invoicing to full-fledged accounting. While accounting platforms typically come with built-in invoicing features, specialized billing systems
      • How to insert an Excel/Zoho Sheet table in a chat?

        Hello, is there a way to paste an excel/zoho sheet table to a conversation without loosing table lines. I tried to paste a piece of a table and all the columns and rows were gone. How to easily paste a table without a need of sending a file? Katarzy
      • Mass Update Application Status

        How to update application statuses of Multiple Applications at once? Is that possible? If not then why please consider adding it It can save hours of manual work Thats the only Option I see
      • Free webinar: Streamlining customer service paperwork with the Zoho Sign extension for Zoho Desk

        Hi there! Wondering how to bridge the gap between digitized customer service and business paperwork? Attend our free webinar to learn how you can do this by connecting Zoho Sign, our digital signature app, with Zoho Desk, our online customer service help
      • Mail Search Not Working

        Hello, Mail search is not working at all. I've tried Chrome and Mozilla. I can try and search for an exact term, or even an email that is 1st in my email list. All search does is sit and spin, or it comes up with no results. I've also tried it on my android
      • Cannot Send Email to a Gmail Account

        Hello, I have a zoho-hosted email account, alex@chirochannelnetwork.com that has trouble sending to gmail accounts.  But not all gmail accounts, only some of them. I've tried to figure this out with clients, and they don't appear to be going into their
      • Unblock ME

        info@pentekykloi.gr Unable to send message;Reason:554 5.1.8 Email Outgoing Blocked. Learn more. I purchase additional storage
      • Cannot Print Landscape with Zoho Sheet

        I am noticing that when using the Zoho Sheet desktop for Mac, that even when selecting landscape as the print option, once you choose "Print", a second system dialog opens that automatically makes the view portrait again, and does not allow printing in
      • Power of Automation : Enhancing custom date field calculations by excluding Weekends and Holidays

        Hello Everyone, A Custom function is a user-written set of code to achieve a specific requirement. Set the required conditions needed as when to trigger using the Workflow rules (be it Tasks / Project) and associate the custom function to it. Requirement:
      • Stock count by bin location

        Is there a configuration to make a stock count by bin or area and not by product. these is useful to manage count by area Regards
      • Temporary Outage in Zoho Cliq Affecting US Users – July 23, 2025

        We experienced a service disruption in Zoho Cliq that impacted core functionality for users in the US region. The issue occurred between Jul 23, 2025, 06:54:00 PM IST and 07:13:13 PM IST, lasting approximately 19 minutes. To restore service stability,
      • portal.assignUserInProfile - Não esta adicionando

        Estou encontrando problema com este comando portal.assignUserInProfile Não esta incluindo o usuário no portal Alguém pode me dizer o que pode ser thisapp.portal.assignUserInProfile("teste@gmail.com","Customer");
      • CRM emails vs Campaigns

        Please help me understand this. I am having a difficult understanding of "Campaigns" sent through CRM (real emails) or Zoho One (blast "potentially junk" emails) This is what I currently think emails sent via CRM are "real" emails sent through linked real personal email accounts and therefore are more likely to get delivered.  We use this for critical updates for our "Approved " accounts and certain other preferred statuses emails via Campaigns are sent through the Zoho server (like MailChimp, Campaign
      • Setting up property management in Zoho Books

        Hi, I run a property management business that manages property complexes. There are multiple owners, some owning more than one property on the same complex. My role is to manage the fees they pay for maintenance of common areas, such as the swimming pool
      • Reverse proxy

        We have a web application in the creator platform. When I launch a particular DNS, I would like that DNS to redirect to the web page of the application in creator app. Has anyone achieved it and if yes, please share how to do it.
      • Still client need to download .exe?

        Hello, the client for use zoho assist need everytime download .exe file and launch it?
      • Splitting a ticket's entire thread

        Hi, When you split a ticket it only splits the individual reply that you clicked "Split as new ticket" on. Is it not possible to split the entire ticket thread from that point into the new ticket (every reply from the split point forward)? Or is there
      • Editing the text on the Help Center home page

        Is it possible to edit the "Welcome to Help Center" message anywhere? This one: We'd like to be able to tailor it a little more ourselves.
      • WHMCS for Zoho Flow

        Can we use WHMCS for Zoho flow?
      • Online meetings through Calendar Booking form with options

        This is great to see and particularly for those users who don't have Zoho BOOKINGS. The shame of it all though is that it could have been better. Why do we have to set up separate booking forms for each type of meeting and for each online conferencing
      • Agents permission per department

        Hi Team, can I setup permission for each agent what they can do in each department, for example I want account department agents to only have view access to support department tickets and not allowed to assign or reply to clients. I am sure this would
      • CRM notes

        I want to be able to add notes to a task that do not necessarily get rolled up into an account or contact.   For example, I tasks to work on a Court Order for John Doe divorce account.  There might be lots of updates (in the form of notes) that employees
      • Introducing parent-child ticketing in Zoho Desk [Early access]

        Hello Zoho Desk users! We have introduced the parent-child ticketing system to help customer service teams ensure efficient resolution of issues involving multiple, related tickets. You can now combine repetitive and interconnected tickets into parent-child
      • Function #8: Add additional charges to invoices

        Here goes one of the highly sought-after custom functions in Zoho Books. If you find yourself needing to apply additional charges to customers on their invoices (say credit card surcharges, or fuel charges applicable to customers from a certain region,
      • Alternative / optional Position

        How do you create an alternative position or an optional position (article) in offers?
      • جمود في الصفحة عند حفظ عمل

        عندما اقوم باضافة ايقونة الى صفحة النموذج تجمد الصفحة ولا تعمل وتصبح مثل المظلة احدث الصفحة لا تعمل انتظر قليلا لا تعمل اقوم بنسخ رابط الصفحة والصقه في الرابط فيعمل
      • ZOHO Books Canadian payroll Integration

        Hello, I know ZOHO books doesn't have Canadian payroll and I dont believe its coming anytime soon. My question is there a Canadian payroll software that could be integrated with Zoho Books? Thank you HD
      • Zoho Desk Time Tracking and the Salary Privacy Issue

        Hello colleagues, Just wondering if anyone did hit the same wall? In the Desk, when the agent-specific hourly rates are enabled (Zoho Desk → Setup → Time Tracking → Billing Preferences), these Time Entries are being displayed in the Ticket History tab.
      • How to Delete, Disable, or Remove Streams from the Mail App?

        Is there a way to remove Streams from the mail app sidebar? I get too many notifications, it doesn't add any value to Zoho's functionality (especially since you can just make comments inside an email), and is distracting. I do not want notifications/alerts
      • Delay in MX updates

        Hi, I set MX Records 12 hours ago, and I am receiving email normally, but I still get notification MX record is not pointing correctly. Error: The MX records of your domain is not yet pointed to Zoho Mail. Why there is a delay in detecting MX records,
      • Bigin iOS and macOS app update: Link email messages to pipeline records.

        Hello everyone! In the latest version of the Bigin iOS(v1.11.9) and macOS(1.8.9) app, we have brought in support for an option to link email to pipeline records. This helps you to view emails specific to a deal, especially when a contact is associated
      • make.com integration

        Just wondering if anyone on Zoho One account connecting apps to Make.com We're on Canadian server (.com) and when connecting to Make.com, it keeps having error of Invalid Client ID. I have contacted both Zoho and Make and both sides said it's not an error
      • Article Numbers for KB articles

        Hello, I was wondering if it's possible to turn on article numbers/ part numbering for KB articles. If this is not already a feature, we'd like to request it. Frequently a solution will require multiple articles so tracking which articles are referenced
      • Refund Request ,Zoho Mail Subscription (zoho suport is not replying)

        Hi Zoho Team, I recently subscribed to the Zoho Mail yearly plan, but after evaluating it, I found that the interface does not suit my workflow. I’ve already canceled the subscription from my end. As I’m well within your 30-day refund window, I’m requesting
      • File Encryption - Zoho Desk iOS app update

        Hello, Everyone! We have now introduced the 'File Encryption' option within the Zoho Desk app as part of the HIPAA Compliance. This option allows the user to encrypt the attachments within the Desk mobile app, which acts as an additional layer of security.
      • Data encryption - Zoho Desk iOS

        Hello, Everyone! In the recent iOS version(v2.8.23) of the Zoho Desk app, we have supported data encryption. As a part of HIPAA Compliance, the Zoho Desk mobile app now allow users to encrypt the Desk mobile database as an additional layer of security.
      • Notify Admin when a user forgets to check-in or check-out at the designated time.

        Hello, I would like notify the Admin via email when a user forgets to check-in or check-out at the designated time. What is the best way to setup this email notification?
      • Assistance Needed with Prospect Conversion Issue

        Hi, I attempted to convert a prospect to an account, but received a pop-up notification indicating that the contact information matches an existing contact. I selected the option to add it to the existing contact, but it appears the prospect was not successfully
      • Next Page