Marketer's Space - Get effortless subscription management for CRM-synced contacts using Journeys

Marketer's Space - Get effortless subscription management for CRM-synced contacts using Journeys


Hello, marketers! Welcome to another post in the CRM Integration Series in Marketers’ Space. We’ve been exploring how integrating Zoho CRM with Zoho Marketing Automation (ZMA) can enhance your marketing efforts, especially via the Journeys feature. This week, we’ll focus on how you can automate subscription management for contacts synced from Zoho CRM using Journeys.

Why automate subscription management?

Both your team and your customers can update subscription preferences. To stay compliant and ensure your communications are relevant, it’s crucial to manage these updates efficiently. You can:
  • Manually update subscription lists.
  • Automate subscription updates using Journeys.
Let’s see how Zoho Marketing Automation’s Journeys make this process effortless.

Sync CRM contacts with a targeted list

Since we're working with contacts synced from Zoho CRM, start by adding them to a specific list during the sync.
This enables you to target them later using Journey triggers like the following:
  • “Added to list” trigger: Starts a journey when a contact is added to a list. 
  • “Criteria match” trigger: Targets contacts based on their list memberships and other criteria.

   

Capture customer interests in Zoho CRM

Your sales team can capture customer interests in a custom field in Zoho CRM. For instance, they could create a text field called “Interests,” which sales reps can update with values like “sale” and “new product launch.”

Add topics in Zoho Marketing Automation

In ZMA, you can create topics to categorize your campaigns:
Go to Contacts > Topics and click on Add Topic.
Group topics under relevant categories, such as:
  • Newsletters
  • New product launches
  • Exclusive member content
  • Sale announcements

Create an automated subscription journey

1. Set up the trigger

  • Create a new journey and add the “Added to list” trigger. Then select the list where your CRM contacts are synced. This ensures that only relevant contacts enter the Journey.
  • Alternatively, you can use the “Criteria match” trigger and set list membership as a condition to filter contacts. For even more precision, refine the entry criteria further based on additional conditions or custom CRM fields.


2. Segment based on interests

  • Add a multi-way split component and configure it by setting criteria: “Interests”.
  • Create branches for each interest, like “Sale” or “New Product Launch.”
  • Add “No Interests” for the “Else" branch.

3. Automate subscription updates

  • Under each branch, add the “Subscription Management” action.
  • Configure it to subscribe contacts to a relevant topic.
  • For the “Sale” branch, select “Add Subscription to Marketing Topics” and select the topic “Sale Announcements”.
  • Repeat for other branches.
  • For the “No Interests” branch, select “Unsubscribe From All Topics” to avoid sending irrelevant emails.


If your business runs exclusive member campaigns, you can also do this by adding a “Customer Type” field in Zoho CRM (e.g., Members and Non-Members). With this segmentation, you can create a separate Journey that automatically assigns “Members Only” topics to eligible contacts, which ensures exclusive content reaches the right audience while keeping non-members in a separate communication flow.
Idea

Handling Multiple Topic Subscriptions

If a customer wants to subscribe to multiple topics instead of just one, use the “contains” modifier instead of “is” when setting up conditions. This ensures that contacts interested in more than one topic are correctly identified and subscribed to all relevant categories, allowing them to receive communication related to multiple topics without restrictions.

Automate subscription management with the “Added to Segment” trigger

You can also achieve the same automation using the “Added to Segment” trigger. If you prefer not to sync CRM contacts into a list, you can set up a segment instead and define the criteria to be matched.

Once the segment is created, you can build a new Journey using the “Added to Segment” trigger and configure the appropriate subscription management actions for that segment.

This ensures the following:
  • The segment is automatically updated whenever a contact meets the defined criteria.
  • Any new contact entering the segment is immediately enrolled in the Journey, which triggers the relevant subscription updates without the need for manual intervention.
With Journeys in Zoho Marketing Automation, your subscription management can be completely automated and dynamic. No more manual updates or guesswork—just seamless, automated audience segmentation. Try it out, and let us know how it works for you. See you next week with more ways to supercharge the Zoho CRM + ZMA integration. Until then, happy marketing!

Regards,
Pearlin Nitika
User education | Zoho Marketing Automation

    Nederlandse Hulpbronnen


      • Recent Topics

      • Changing line space in Notebook

        My lines are double spaced. How do i change to single space?

      • Promote a layout to standard so I can delete one layout

        Similar to this and many other topics: https://help.zoho.com/portal/en/community/topic/set-layout-as-standard The problem, every model has a standard layout, which is what we use most of the time... But as the business grows and evolves we may have to

      • Workdrive on Android - Gallery Photo Backups

        Hello, Is there any way of backing up the photos on my android phone directly to a specific folder on Workdrive? Assuming i have the workdrive app installed on the phone in question. Emma

      • Auto sync Photo storage

        Hello I am new to Zoho Workdrive and was wondering if the is a way of automatically syncing photos on my Android phone to my workdrive as want to move away from Google? Thanks

      • Is anyone experience missing functions in the new UI until hard refresh?

        The set of functions including search is almost always missing upon loading an app in the new UI. If you refresh, the functions return. (see second screenshot) Anyone else experiencing this?

      • Conversion Rate – Won Deals over Assigned Prospects

        Hello, I would like assistance configuring a KPI in Zoho Analytics titled: Objective of the calculation: Number of Won Deals divided by Total number of assigned prospects (not only converted prospects). Important clarification: The denominator must include

      • Not receiving New Ticket Emails

        Hello! The company I work for uses the Zoho ticketing system, however, I've noticed I'm not receiving email notifications when new tickets are published. I have admin rights to see these tickets on Zoho Desk and respond to them, but am not receiving the

      • Can't update a field on a parent form from a child form's On Success workflow

        Title: Can't update a field on a parent form from a child form's On Success workflow Hi everyone, I'm building a simple Golf Lesson Tracker app and I'm stuck on what should be a basic operation — updating a number field on a parent form when a child form

      • Approvals in Zoho Creator

        Hi, This is Surya, in one of  my creator application I have a form called job posting, and I created an approval process for that form. When a user submits that form the record directly adding to that form's report, even it is in the review for approval.

      • Upload from Zoho Creator File Upload field to OpenAI Vector Store

        I’ve struggled for quite a while to get this working properly. For a long time we relied on Azure Functions as a workaround to handle file transfers between Zoho Creator and OpenAI Vector Stores. It worked, but added unnecessary infrastructure and complexity.

      • Calendar start time limit

        Hi all, Has anyone found a magical way to filter calendar reports to start from, let's say 8:00, and not 0:00? Or at least to auto scroll there like Google Calendar for example?

      • Enable Free External Collaboration on Notecards in Zoho Notebook

        Hi Zoho Notebook Team, I would like to suggest a feature enhancement regarding external collaboration in Zoho Notebook. Currently, we can share notes with external users, and they are able to view the content without any issue. However, when these external

      • EU Problem

        Hi all, we've been facing issues with the Europe data center for two days. It's starting to disrupt our daily workflow. Any word on when this will be resolved?

      • How can I clone my website in order to try new templates?

        I want to try a new template for my existing Zoho website without the risk of changing the current site or accidentally publishing the wrong template. Therefore I thought a 'clone website'-option should be somewhere, but I can't find it. How do I try

      • Is it possible to update multiple work items at once?

        Hi, Is it possible to update the statuses/release tags of multiple work items at once? I came across this thread that says it's not possible at the moment, but it was related to the Sprints mobile app. Does this feature not exist in the website as well?

      • Custom Module Missing from Roles & Permissions List

        Hi Zoho Community, I created a new Custom Module in Zoho Expense. The module is fully built and I can see it in the Module Builder (Settings > Customization > Modules). However, I am unable to deploy this to my users because the module does not appear

      • Need Customer Item Inward Module along with QC

        Need Customer Item Inward Module along with QC 1. Using Transfer Orders hit the item balance sheet 2. Items without inventory it becomes difficult for tracking purpose. 3. Custom Modules become tedious to capture multiple items, item subforms are not

      • Zoho CRM Quotes – Subform and PDF/Writer Limitations

        Hello, I am encountering the following limitations in Zoho CRM Quotes: Custom product images cannot be uploaded in the subform – the image upload field cannot be added; only the file upload field is available. File upload placeholders cannot be used in

      • Apple Messages for Business in Omnichannel communications?

        Hello, Apple launched "Apple Messages for Business" but Zoho CRM or Zoho Desk don't appear in the list of possible integrators. Zoho already promotes https://www.zoho.com/crm/omnichannel.html Omni Channel integration, but Apple Messages does not yet appear.

      • Possible to Turn Off Automatic Notifications for Approvals?

        Hello, This is another question regarding the approval process. First a bit of background: Each of our accounts is assigned a rank based on potential sales. In Zoho, the account rank field is a drop-down with the 5 rank levels and is located on the account

      • Will be possible to create a merge mail template for products?

        Hi, we would need to create a mail merge template for products (native) module. Will be possibile? or do you have a smart solutions to merge products data with a mail merge? thanks Chris

      • Maximum incoming email (attachment size) limit

        I see that the maximum size of received emails can now be set to 20MB, however I'd still like to see it be larger. It's embarrassing when a client sends me an email with a large attachment and I can't receive it. 50, even 100 MB seems reasonable these

      • [Free Webinar] Learning Table Series - Multi-currency management in Zoho Creator

        Hello everyone, We’re excited to invite you to another edition of the Learning Table Series webinar. As you may already know, we've moved to a purpose-based approach in the Learning Table Series this year. Each session now focuses on how a Zoho Creator

      • Outlook/Hotmail Blocking Zoho SMTP IPs (S3150)

        We are currently facing a serious deliverability issue with Zoho SMTP while sending transactional OTP emails for our production application. Emails sent to Outlook / Hotmail addresses are being rejected with the following error: 550 - 5.7.1 Unfortunately,

      • Outlook is blocking incoming mail

        Outlook is blocking all emails sent from the Zoho server. ERROR CODE :550 - 5.7.1 Unfortunately, messages from [136.143.169.51] weren't sent. Please contact your Internet service provider since part of their network is on our block list (S3150). It looks

      • LESS_THAN_MIN_OCCURANCE - code 2945

        Hi I'm trying to post a customer record to creator API and getting this error message. So cryptic. Can someone please help? Thanks Varun

      • Ranking by group in report

        Dears, I am new to Zoho Analytics and I would like to ask you guys help to creating a ranking column. Report type: Pivot Matter: I want to create a ranking column on the right of Percentage. This ranking is group by column Type, and ranking by Final Score/Percent.

      • How do I add a project template to a pre-existing project?

        Help....How do I add a project template to a pre-existing project? Right now I have to delete the old project, make a new one and add the project template at the time of creating the new project.

      • How to add line breaks in zoho.cliq.postToUser(...) message?

        In a CRM function using Deluge I'm sending this message and attempting to add some line breaks but they are ignored. Is there another way to add these breaks? My message: message: New urgent task\nDescription \nThis is a fake description.\n A new line?

      • Passing the image/file uploaded in form to openai api

        I'm trying to use the OpenAI's new vision feature where we can send image through Api. What I want is the user to upload an image in the form and send this image to OpenAI. But I can't access this image properly in deluge script. There are also some constraints

      • Users may not pick the fields to be shown as columns in the Choose Account window when creating a new Deal record

        Hi there, by talking with other users I found out that I, as an Admin, am the only one who can pick fields to be shown as columns in the Choose Account window when creating a new Deal record. In fact, if other users click on the "Add Column" symbol on

      • {Action Required} Re-authenticate your Google Accounts to Continue Data Sync

        Hello Users! To align with Google’s latest updates on how apps access files in Google Drive, we’ve enhanced our integration to comply with the updated security and privacy standards, ensuring safer and more reliable access to your data. With this update,

      • Why is the ability Customize Calls module so limited?

        Why can't I add additional sections? why can't I add other field types than the very limited subset that zoho allows? Why can I only add fields to the outbound/inbound call sections and not to the Call Information section?

      • Report Template - How to remove page break after each record?

        Hi, We have report template for a list report. It looks good at screen. But when printing, it creates a page break after each record. How to remove the it? So we can print multiple records in same page. Please look at the attached screenshots. Report Template Report Print Preview

      • Calendar report with order options and more quick view templates

        I think many of us regularly work with calendar-style reports. It would be great to be able to customize the quick view with new templates and have options to sort the entries for each day of the calendar by different criteria. I think this is an interesting

      • Sender Email Configuration Error.

        Hello Team, Hope you are all doing well. We are in the process of creating the Zoho FSM environment in the UAE. When we try to add the sender email address “techsupportuae@stryker.com”, we receive the error message: “Error occurred while sending mail

      • Shall we play a game?

        Presenting the very first game created using ZOHO Creator: Tic-Tac-Toe (or noughts and crosses) I made this to challenge myself and employ some of the new features of ZOHO Creator. I must admit that the code is very literal and not too elegant. There are plans to improve on the machine AI and streamline the code over time. Currently the code makes extensive use of functions for the machine "AI" - there are 12 of these.   The machine AI can be tricked, so to counteract that I made it exceedingly arrogant

      • CRM notes

        I want to be able to add notes to a task that do not necessarily get rolled up into an account or contact.   For example, I tasks to work on a Court Order for John Doe divorce account.  There might be lots of updates (in the form of notes) that employees

      • Confluence export to zoho learn

        Hello Is there any known way to export Confluence spaces to zoho learn ?

      • Zoho People API, Inactive users

        Hi, I would like to export using the Zoho People API using Fetch Leave Records API V2 | Zoho People API. However it only pulls active user's leaves. I want all users, active and former employees records.

      • Next Page