Marketing Plus : quatre ans à réinventer la simplicité des opérations marketing

Marketing Plus : quatre ans à réinventer la simplicité des opérations marketing


Pourquoi et comment ?

Il y a exactement quatre ans, nous avons démarré simplement, avec une seule vision: unifier et simplifier les opérations marketing pour les équipes marketing de tous les secteurs. Chez Zoho, nous proposons des outils dédiés à chaque fonction du marketing. Marketing Plus les réunit dans un espace unifié, permettant aux équipes d’avancer plus rapidement sans changer constamment d’outil ou de contexte.
Notre réflexion est partie d’un constat simple : les marketeurs ne pensent pas en termes d’outils, mais en termes de campagnes. Et pour qu’une campagne réussisse, tous les canaux doivent fonctionner ensemble de manière fluide et cohérente. C’est de cette vision qu’est né Marketing Plus.

Quatre années à tout réunir

Au cours de ces quatre dernières années, Marketing Plus nous a appris une chose essentielle : les préférences de canaux varient selon les marques, mais le succès d’une campagne repose toujours sur une collaboration collective. Un membre de l’équipe gère l’e-mailing, un autre les réseaux sociaux ou les événements, mais une campagne ne fonctionne réellement que lorsque tous les canaux avancent en parfaite synchronisation.
C’est précisément cette synergie que nous avons cherché à construire au fil des années. Ce qui a commencé comme une idée simple s’est progressivement développé. Aujourd’hui, Marketing Plus accompagne les marketeurs à chaque étape:
  1. Lancer des campagnes via e-mail, SMS et WhatsApp
  2. Gérer la présence sur les réseaux sociaux et les événements
  3. Automatiser les parcours clients et les tâches répétitives
  4. Recueillir des retours grâce aux enquêtes
  5. Créer des sites web et expériences digitales fluides
  6. Exploiter les données pour prendre de meilleures décisions
  7. Échanger avec les visiteurs grâce au marketing conversationnel

L’évolution: l’IA au service du marketing

À mesure que le monde du marketing évolue plus rapidement, nous avons voulu offrir aux équipes un moyen de gagner du temps sur les opérations et de se concentrer sur ce qui crée réellement de la valeur. C’est là que Zia, l’intelligence artificielle de Zoho, entre en jeu.
Aujourd’hui, Zia simplifie les opérations marketing en prenant en charge les tâches les plus complexes, de différentes manières :
  1. Assistant de campagne : Zia vous aide à planifier, créer et personnaliser vos campagnes selon vos besoins, au moment où vous en avez besoin.
  2. Assistant réseaux sociaux : Zia rédige des publications, des légendes et des réponses afin de maintenir une présence active de votre marque sans surcharger vos équipes.
  3. Assistant de contenu : Zia optimise le référencement SEO, génère du contenu pour les pages web et aide même à la création de présentations.
  4. Analyste de données : Zia crée des tableaux de bord à la demande, met en évidence les tendances importantes et répond à vos questions avant même que vous ayez à chercher les réponses.
Quatre ans après le lancement de Marketing Plus, Zia incarne pleinement cette vision : automatiser le travail répétitif afin de laisser plus de place à la créativité et aux décisions stratégiques.

Des indicateurs qui nous encouragent à aller plus loin

  1. Les équipes marketing ne cessent d’accélérer. Chaque mois, plus de 3 700 projets voient le jour, soit l’équivalent d’un nouveau projet lancé toutes les 12 minutes.
  2. L’action est au cœur du quotidien des marketeurs : près de 10 000 activités sont créées chaque mois, représentant plus de 300 actions réalisées chaque jour.
  3. L’organisation et l’anticipation prennent également une place de plus en plus importante. De nouveaux calendriers sont créés presque quotidiennement afin de structurer les campagnes et assurer leur bon déroulement.
  4. La gestion budgétaire, elle aussi, évolue. Les équipes définissent et ajustent leurs budgets de marque plusieurs fois par semaine, montrant que la planification financière est désormais intégrée au rythme quotidien du marketing

Et la suite ?

Les prochaines années seront guidées par la même ambition qui nous anime depuis le début : simplifier les opérations marketing et permettre aux équipes de collaborer plus efficacement au quotidien. L’aventure continue, et nous sommes enthousiastes à l’idée de partager avec vous les prochaines évolutions de Marketing Plus.
Merci à toutes et à tous pour votre confiance, vos retours et vos suggestions qui contribuent directement à améliorer l’expérience et à faire évoluer notre plateforme année après année.

L'équipe Zoho France
    • Sticky Posts

    • Recommandez Zoho CRM Plus à vos amis et gagnez des crédits !

      Bonjour à tous,   Vous aimez travailler avec Zoho CRM Plus ? Et bien vous avez maintenant la possibilité de le recommander autour de vous pour aider votre réseau à améliorer son expérience client. Et bien sur c'est gagnant-gagnant ! Comment cela fonctionne
    • Découvrez Zoho Workplace

      Bonjour à tous ! Un domaine personnalisé est devenu une nécessité absolue, non seulement pour les grandes entreprises, mais aussi pour les petites ou, dans certains cas, les familles. Nous avons toujours pensé que se lancer ne devrait pas coûter cher,
    • Découvrez Zoho Learn

      Bonjour à tous, Nous sommes très heureux de vous présenter Zoho Learn ! Commençons par vous expliquer ce qu'est Zoho Learn et comment il peut vous accompagner dans vos processus de formation. Qu'est-ce que Zoho Learn ? Zoho Learn est une solution complète

    Nederlandse Hulpbronnen


      • Recent Topics

      • Workflow Assistance in Zoho CRM

        Our client's sales team visits customers on-site and currently fills a physical paper form to capture customer details, and then separately re-enters the same data into Zoho CRM via the mobile app — resulting in double data entry. We want the salesperson
      • Not able to see appointements when the territory permission is activated

        Hello, I created different territories to separate the various departments within the company that will be working on different projects. The issue I am currently experiencing is that when I enable territory-based permissions, I can see the work order
      • Stop Wasting Clicks: Let Us See All Notes in Quick View

        Hi Zoho Recruit team, I would like to suggest an improvement to the candidate/application experience in Zoho Recruit. Today, it is difficult to get a full picture of a candidate when working from the Quick View, since notes are split between: Notes related
      • Delivery Note without services

        Hi all, It there a possibility to create a delivery note from an invoice without the listed services "idem type: service"? Thank you in advance, Michel
      • Automation Series: Auto-assign Task Followers

        As task progresses, several users are required to stay aware of the updates to plan their upcoming work items efficiently. Manually adding users as followers for an active task might create additional overhead. With this automation, followers can be added
      • Send Email Directly to Channel

        Hi, We are coming from Slack. In Slack each channel has a unique Email address that you can send emails too. I currently forward a specific type of email from my Gmail InBox directly do this channel for Verification Codes so my team doesn't have to ask
      • Terms & Conditions

        I have defined Terms & Conditions in the invoice setting and have set %TermsAndCondition% where I want it to appear but nothing shows up in that area. Is this something we have to define per invoice or can we have a global variable?
      • Billing Status Update

        Hello Latha, I’m working on a new automation (deluge) to fulfill one of our requirements. In this automation, there is a step to update the Work Order billing status from “Not Yet Invoiced” to “Non-Billable.” I tried to find the API information relevant
      • Export to pdf. Images not showing

        My report contains a column with images. When I export it as a list, the images do not show in the PDF document. I have published the report but the images are still not visible. What should I do so that the photos appear in the export?
      • Zoho CRM Kiosk question – Passing Screen Fields to a Function

        I am building a Kiosk in Zoho CRM to create new Supplier (Vendors) records. Current setup: Screen 1 contains user input fields: Supplier Name (Vendor_Name) First Name (First_Name) I created a Deluge function: createSupplier(vendor_name, first_name) The
      • Introducing Custom Columns in Forecasts in Zoho CRM

        Hello all, Forecasts in Zoho CRM help sales representatives, managers, and business stakeholders evaluate performance and plan future sales activities. While standard metrics such as Target, Achieved Amount, and Pipeline Amount provide a baseline view,
      • パスワード

        ログインするためのパスワード取得したい。
      • Associate Zoho Project with Deal that is in a specific stage?

        Hi there, When a deal hits a certain stage, I'd like to associate it with an pre-exisiting zoho project? I am using blueprints. Using a custom function and deluge, how could I do this? I was thinking that the easiest option would be the modify the pre-made
      • [Product Update] Locations module migration in Zoho Books integration with Zoho Analytics

        Dear Customers, As Zoho Books are starting to support an advance version of the Branches/Warehouses module called the Locations module, users who choose to migrate to the Locations module in Zoho Books will also be migrated in Zoho Analytics-Zoho Books
      • Canvases Auto-Skewing/Adding Scroll Bars When They Were Not There Prior

        Is anyone else noticing rendering issues in their canvases today? It seems to be mainly icons which now have scroll bars added which makes them all look off, though some fields seemed to revert to squished length as well. Were the icons replaced with
      • New UI for Writer - Disappointed

        I've been enjoying Zoho Writer as a new user for about 6 months, and I really like it. One of my favorite things about it is the menu bar, which you can hide or leave out while still seeing most of your page because it is off to the left. I think this
      • Client Script Button in Related List become invalid

        Hi, I am the admin of our organization. And I setup a client script button in related list to raise payment refund request While this button become non selectable recently. I believe there is something wrong from zoho as this button had run for a year.
      • SMTP outgoing problem

        Hello I have a website where the SMTP email is connected through Zoho Mail SMTP. Today I am no longer receiving emails from the website. Joomla shows that the email was sent successfully, but I do not receive it.
      • Fiscal year setting

        Hi, I am looking into using Zoho Books. I cannot understand the organisation fiscal year setting. Our fiscal year runs from 1 April to 31 March. In the organisation profile, I need to set Fiscal Year to “April to March” and Start Date to “2” for the period
      • Issue with payments on invoices

        Hello, I’m having the following issue. When I create an invoice and try to apply a partial payment in a single transaction, the system does not allow it — it only allows full payment. Is this the expected behavior, or am I missing some configuration?
      • auto add as member the contact owner

        is there a way that i can make a zoho flow that will add the owner of the contact as a member of the chat after the round robin assignment?
      • Welcome to Zoho CommunitySpaces

        Hello everyone, This is your space to ask questions, share ideas, and connect with others building and growing their own communities. For those new here, Zoho CommunitySpaces is a platform for building and managing online communities—from discussion spaces
      • Announcing new features in Trident for Windows (v.1.20.4.0)

        Hello Community, Trident for Windows is here with some new features to elevate your work experience. Let's take a quick look at what's new. Export emails. You can now export emails in the .eml file format as compressed zipped files to create a secure
      • Announcing new features in Trident for Windows (v1.14.5.0)

        Hello Community, Trident for Windows is here with new features to elevate your workplace productivity. Let's take a quick look at what's new. Add and edit contacts Previously, you could view all of your personal and organizational contacts in Trident.
      • Announcing Trident desktop app for Zoho Mail & Zoho Workplace users

        Hello Community, I hope you are doing well and staying safe. As you know, our Mail & workplace teams have been constantly working on adding more value to our offerings to ensure you and your organization continue enjoying your Zoho experience. As part
      • Quick way to add a field in Chat Window

        I want to add Company Field in chat window to lessen the irrelevant users in sending chat and set them in mind that we are dealing with companies. I request that it will be as easy as possible like just ticking it then typing the label then connecting
      • Please Remove the Confirmation Popup

        Currently, every time a recruiter changes the status of a candidate in Zoho Recruit, a popup confirmation appears that requires clicking “OK, Got it” before proceeding. This creates unnecessary friction in the workflow, especially for users handling high
      • Team Module Issues?

        We are testing Team Licenses for use by our Customer Service staff. I created a Teamspace called CSR and only assigned two users to this space: Administrator (me) and “Team License Test.” Team License Test is assigned to the Team User profile, with a
      • Announcing new features in Trident for Windows (v.1.41.5.0)

        Hello Community! Trident for Windows just received an exciting update with new ways to collaborate and stay organized without leaving your workspace. Let’s take a look at what’s new! Integrate Zoho Meeting with Trident. You can now schedule, start, and
      • Zoho ERP | Product updates | June 2026

        Hello users, We launched Zoho ERP on January 23, and since then, our goal has been to help businesses streamline and manage their operations with greater efficiency, flexibility, and control. Since the launch, we've continued to enhance the platform every
      • Zia Agent activation in Zoho Desk forces new Organization creation instead of deploying to existing one

        While attempting to complete the deployment and activation sequence of a new Zia Agent within our existing Zoho Desk environment, the activation process failed on the user interface, throwing a generic error (see print). However, despite the activation
      • Allow native Webhooks to authenticate via Connections

        Allow native Webhooks to authenticate via Connections (Basic Auth) instead of plaintext custom headers Summary Please allow native Webhooks (Workflow Rules > Instant Actions > Webhooks) to authenticate against the destination endpoint using the existing
      • How do page versions work these days?

        I thought that Zoho Wiki had the capability to display previous versions of a page, and optionally reinstate them. But I can't find a current doc on this subject -- is there one? From what I remember, that capability was accessed via the Version number
      • Price Managment

        I have been in discussions with Zoho for some time and not getting what I need. Maybe someone can help explain the logic behind this for me as I fail to understand. When creating an item, you input a sales rate and purchase rate. These rates are just
      • Warehouse -> Locations Transition Causing Errors

        After saying "okay" to the transition from 'warehouses' to 'locations', I've now got shipped Sales Orders that I cannot invoice. How does one proceed?
      • Problem with the blueprint flow.

        Scenario: 3 departments in a single environment: A-B-C agents from department 1 D-E-F agents from department 2 G-H agents from department 3 Since we've been using Zohodesk (2023), agents can assign tickets to the correct department using the blueprint
      • Introducing the new Zoho Announcements Hub

        Hello, Enterprise Support Community! We are excited to announce a new way to keep up to date with recent product releases and announcements for the Zoho apps you use on a regular basis. Introducing our new centralized location to bring together all Zoho
      • Ability to run report over 180 days

        Is there a reason Zoho limits the ability to run reports for records older than 180 days? In my view, the only reason I can think of is that it forces us to pay for Advanced Analytics (which I do).
      • Cloning a View

        When I clone a View, it doesn't make a copy; it only creates a new copy with the same default fields as if I were creating a new view. What is the purpose of cloning if it doesn't bring in the same fields? Thanks Rudy
      • New tickets with empty image contents

        Dear Support. From the end of last week onwards customers send messages for new tickets through microsoft graph (by email to support at procert.ch using the procert portal). We have an issue with the emails because well packed images are no longer visible.
      • Next Page