Run Your Events Smartly With Zoho Backstage

Run Your Events Smartly With Zoho Backstage



Digital events have connected and resonated with customers more than ever after the pandemic hit the world. There was no need for being present at a physical location or even worry about transpiration access to attend an important event. No matter where an event may be, one can attend from the comfort of their home.

Zoho considered all the elements that could possibly be required while organizing an event just so that the host did not have to worry. Zoho Backstage is meant to be event management software for empowering event organizers to plan and run conferences, meetings, and product launches with a lot more efficiency and methods for a business.

Zoho Backstage is excellent software that helps event organizers plan and run different events with increased impact. It is possible to integrate your Zoho Backstage account with the Zoho Campaigns account for gaining the marketing insights needed for event product promotions. You can create email campaigns and send them to the contacts for getting attendees.

Rundown of Zoho Backstage Features:
  1. Zoho Backstage helps in sharing detailed information related to any event. The information gets shared with the Zoho Campaign account for sending email campaigns related to the same.
  2. You can import contact and event registrant’s details to Zoho Campaigns and automate email campaigns for re-engaging with them as well.
  3. You can also craft emails using pre-designed event templates and send promotional emails to contacts in Zoho Campaigns while increasing the number of attendees for events.
  4. Zoho Backstage allows you to track responses, analyze email campaigns, create event journeys, and assign automatic tags for registrants/attendees based on their event to nurture them in the future.

The ways in which Zoho Backstage enables users to run events smartly are mentioned below. Keep reading to know more.

1. Easy Digital Experience:

It is possible to easily integrate a brand’s design into the digital experience. In each brand experience, the customers need to make sure that the event is not just memorable but it is also recognizable and engaging when it comes to the brand’s future.

While keeping the design in mind, Zoho Backstage focuses on creating a strong branding moment so that it works with you and your design team. The software ensures that all elements of the event including promotion to preparation and finally going live are within a brand’s parameters but also memorable.

Zoho Backstage offers an easy-to-use template that allows quick execution so that you do not miss out on valuable marketing and leads in time for promotion. All in all, it offers an easy and effective way of organizing and carrying out events. 

2. Wide Reach:

Zoho Backstage allows you to widen your reach using the marketing channels at your fingertips. A brand can miss out on promotions if it does not use all the digital channels for promoting an event.

Zoho Backstage helps in promoting the event experience by including an event page on websites, social media channels, and content marketing pieces. You can widen your reach for this effort by finding a new audience while also increasing your brand awareness.

In essence, Zoho Backstage automates the work done by designers and your marketing team in many ways. Your marketing team can actually look focus on planning the elements of the event rather than investing valuable time in the promotional elements.

3. User-Friendly Registration and Ticketing Tactics:

Whenever an event is conducted, the tickets and registrations are digitally operated. This is yet another reason why Zoho Backstage can be of great help.

It offers a user-friendly experience on your website so that the users do not feel discouraged from signing up as an agreement to engage with your brand’s experience. You can manage the payments, inventory, and almost any additional questions that the audience may have about the virtual experience.

4. Improved Management of Sponsors:

Many events depend on funding so that the logistics are taken care of. Managing sponsorships and these relationships can often require more attention and organization than the actual event itself. Hence, Zoho Backstage helps manage the elements of an event.

The sponsorship messaging gets delivered on the website and throughout the event. This way, the partners do not just appreciate the visibility but they also appreciate the high level of organization and planning tactics.

5. Performance Analysis:

Zoho Backstage enables you to analyze performance with live tracking. The digital world would not be what it is if it did not have the ability to analyze and report appropriately.

Right from looking at how the audience engages with a promotional tactic and messages to engagements during an event, a company and sponsors can partner with you for understanding the success levels. This helps in future planning and improved performance analysis.

6. Interactive Experience:

Zoho Backstage also leads to interactive and engaging events. Even though the events are not more in person this does not mean that you have to sacrifice engagement with the attendees.

It offers live chats, polls, and integration with mobile and apps so that the audience is able to engage with the brand and sponsors in real-time. This is something that has never been done before.

The capabilities of Zoho Backstage enable a brand and its audience to engage a lot better when compared with in-person events offered. Even the customer experience is increased as there is no reliance on physical events.

Conclusion:

Physical events cannot be replaced by virtual events. However, Zoho Backstage can be one of the most effective tools if you plan to activate your audience in live and real-time engagement. Your audience will be able to engage with a company and your sponsors while also appreciating your attention to digital innovation and the number of people attending events.

From planning events and managing their promotions to keeping different methods and strategies organized for the customer experience, Zoho Backstage helps with all the operations. This ensures that the event takes place as smoothly as possible. At any given point, you will not have to give up on quality and your audience will appreciate your brand message as well.

    Nederlandse Hulpbronnen


      • Recent Topics

      • In arattai received message can't be deleted

        The issue has been noticed in following: arattai app (Android) arattai app (Window) arattai web While the message posted by me may be deleted, the ones received from others can't be. The item <Delete> change to <Report> when the message is a received

      • Transitioning to API Credits in Zoho Desk

        At Zoho Desk, we’re always looking for ways to help keep your business operations running smoothly. This includes empowering teams that rely on APIs for essential integrations, functions and extensions. We’ve reimagined how API usage is measured to give

      • Request for Clarity on Timeline for True GPT/Zia Auto-Response Capabilities

        I appreciate Zoho’s steady innovation, but I’m concerned that Desk and Zia remain well behind modern AI capabilities. For years, GPT-based tools have been able to generate and send contextual responses, yet Zoho Desk only supports summarization or suggested

      • Has anyone built a ticket export that allows Help Center users to export the tickets shown in the My Area list they are looking at?

        Hi, We are moving to Zoho Desk soon. Our current support system displays an option in our help center allowing customers to export their Open, Closed, or all tickets based on which list they are looking at. We need to offer the same in Zoho Desk help

      • Has anyone integrated SMS well for Zoho Desk?

        Our company does property management and needs to be able to handle inbound sms messages which create a ticket for Zoho Desk. We then need to be able to reply back from Zoho desk which sends the user an sms message. This seems like a fairly common thing

      • Two factor authentication for helpdesk users

        The company i work for wants use the helpdesk site in Zoho desk, as a place for their distribution partners to ask question and look for information about our product. The things there is suppose to go up there is somewhat confidential between my company

      • Zoho Desk: Q2 2025 | What's New

        Hello everyone, We are excited to announce Zoho Desk's 2025 Autumn updates. This release brings new features and enhancements that improve work management and enable businesses to provide a better overall support experience. Spanning from Zia Agents to

      • Change text in help desk

        Hi, Please let me know how can i change the this text, see screenshot.

      • Items Below Reorder Point Report?

        Is there a way to run a report of Items that are below the Reorder Point? I don't see this as a specific report, nor can I figure out how to customize any of the other stock reports to give me this information. Please tell me I'm missing something s

      • Blog Widget: Show recent blog posts on my homepage

        Hey there I am using the Zoho Sites Blog feature. On my homepage, on the bottom I'd like to have a featured content section where I show some of my blog posts (selected, most recent, filtered by category and so on...). It would be nice to have a blog

      • Resume Harvester: New Enhancements for Faster Sourcing

        We’re excited to share a set of enhancements to Resume Harvester that make sourcing faster and more flexible. These updates help you cut down on repetitive steps, manage auto searches more efficiently, and review candidate profiles with ease. Why we built

      • Committed Stock and To Be Received Stock via API?

        Is it possible to retrieve Committed Stock and/or To Be Received Stock for an Item via the API? I want to use this information for calculating the amount of inventory needed to be purchased.

      • What if I dont see contacts on the left side list

        My CRM does not show the contacts tab. In order to create list this is needed and I cant find it.

      • Enable / show scroll bar when Mega Menu is opened

        Hey there I am using the mega menu add-on and experience a "flicker" whenever the mega menu opens. The reason is, that the scrollbar, which has a width of a few pixels, stops showing when the mega menu opens. As the scrollbar disappears the whole page

      • Open Activities view.

        I really like the new views for the open and closed activities inside the deals. But when you are in the tab view instead of the column view you can only complete and edit the open activity there isn't the 3 dot option to be able to delete the activ

      • Notes Attachments

        Two things it would be nice to have the attachment size the same as the attachments sections and it would be nice to be able to attach links like you can in the attachments section. Thank you

      • Experience effortless record management in CRM For Everyone with the all-new Grid View!

        Hello Everyone, Hope you are well! As part of our ongoing series of feature announcements for Zoho CRM For Everyone, we’re excited to bring you another type of module view : Grid View. In addition to Kanban view, List view, Canvas view, Chart view and

      • Zoho Books | Product updates | October 2025

        Hello users, We’ve rolled out new features and enhancements in Zoho Books. From iOS 26 updates to viewing reports as charts, explore the updates designed to enhance your bookkeeping experience. Zoho Books Updates for Apple Devices At WWDC 2025, Apple

      • Improved RingCentral Integration

        We’d like to request an enhancement to the current RingCentral integration with Zoho. RingCentral now automatically generates call transcripts and AI-based call summaries (AI Notes) for each call, which are extremely helpful for support and sales teams.

      • Cannot reject empty expense report

        Hello, We are currently having issues with two empty expense reports where if we try to reject them, either manually or through the REST API, we get error 114016, which says some of the expenses have already been billed and must be removed. I'd appreciate

      • Having Trouble Opening The Candidate Portal

        Recently am having trouble opening the Candidate Portal. It keeps loading but cannot display any widgets. Tried Safari, Chrome and Edge. Non of them work. Please solve the problem ASAP.

      • Checkboxes not adhering to any policy in mail merge - data from CRM

        I want checkboxes to appear depending on whether the checkbox in the CRM module is ticked or not. However, the tickboxes that appear are either ticked or not, but don't correlate to the actual selections in the CRM module. This is is despite updating

      • Items Landed Cost and Profit?

        Hello, we recently went live with Zoho Inventory, and I have a question about the Landed Cost feature. The FAQ reads: "Tracking the landed cost helps determine the overall cost incurred in procuring the product. This, in turn, helps you to decide the

      • Posibility to add Emoticons on the Email Subject of Templates

        Hi I´ve tried to add Emoticons on the Subject line of Email templates, the emoticon image does show up before saving the template or if I add the Emoticon while sending an Individual email and placing it manually on the subject line. Emoticons also show

      • Show elapsed time on the thank-you page?

        Is it possible to display the total time a user spent filling out a Zoho Form on the thank-you? I’d like to show the difference between the `form submission timestamp` and the `start time` (currently have a hidden Date-Time field set to autofill the date

      • CC and/or BCC users in email templates

        I would like the ability to automatically assign a CC and BCC "User (company employee)" into email templates. Specifically, I would like to be able to add the "User who owns the client" as a CC automatically on any interview scheduled or candidate submitted

      • All new Address Field in Zoho CRM: maintain structured and accurate address inputs

        The address field will be available exclusively for IN DC users. We'll keep you updated on the DC-specific rollout soon. It's currently available for all new sign-ups and for existing Zoho CRM orgs which are in the Professional edition. Managing addresses

      • Create Contract API Endpoint Unclear "inputfields" Requirements

        Hello, I'm trying to create a Deluge function that accepts inputs from a form in Zoho Creator and creates a barebones contract of a given type. See below for the current code, cleaned of authentication information. // Fetch form data // Hidden field client_name

      • Create custom rollup summary fields in Zoho CRM

        Hello everyone, In Zoho CRM, rollup summary fields have been essential tools for summarizing data across related records and enabling users to gain quick insights without having to jump across modules. Previously, only predefined summary functions were

      • Kaizen #46 - Handling Notes through Zoho CRM API (Part 1/2)

        Hello everyone! Welcome back to another week of Kaizen! This week, we will discuss Handling Notes through Zoho CRM API. What will you learn from this post? Notes in Zoho CRM Working with Notes through Notes APIs 1. Notes in Zoho CRM 1a. Why add Notes to records? Notes are a great way to summarize your observations on customer and prospect interactions and outcomes. By saving notes as CRM data, a sales rep will always be able to keep track of how a sale is progressing. To know more about notes in

      • Marketer's Space - Why email marketing matters in ecommerce (and how to get started with Zoho Campaigns)

        Hello Marketers, Welcome to this week's Marketer's space post. Today, we'll discus why email marketing matters in ecommerce businesses. Running an online store is exciting but challenging. If you're running an online store, you've probably experienced

      • Zoho Campaigns Event timestamps do not propagate to Zoho CRM

        We have integrated Zoho CRM and Zoho Campaigns. But when looking at Contact records, the Campaign event data is missing the actual timestamps: especially when a particular email was sent. They're not in the Campaigns related list, and the cannot be found

      • Kaizen #121 : Customize List Views using Client Script

        Hello everyone! Welcome back to another interesting Kaizen post. In this post, we can discuss how to customize List Views using Client Script. This post will answer the questions Ability to remove public views by the super admin in the Zoho CRM and Is

      • Setting default From address when replying to request

        At the moment, if I want to reply to a request, the From field has three options, company@zohosupport.com, support@company.zohosupport.com, and support@company.com.  The first two are really internal address that should never be seen by the customer and

      • In place field editing for candidates

        Wondering about any insight/best practices for efficiently updating candidate records while reviewing them in a Job Opening pipeline. We can do in-field editing (e.g. update job title or City) only when we have the full candidate record open, however

      • Explore Your Support Reach with Zoho Assist’s Geo Insights

        Understanding where your remote support sessions are happening can help you make smarter decisions, allocate resources effectively, and improve overall customer satisfaction. In this week's Zoho Assist's community post we will be exploring Geo Insights

      • Formula fields not refreshing until page is reloaded

        I need help/advice about the formula fields and how I can refresh the information in real-time. We have two formula fields on our deals page which show calculated prices: One formula is in a subform which calculates the subform total + 1 other field amount

      • Enhancements to finance suite integrations

        Update: Based on your feedback, we’ve updated the capabilities for integration users. In addition to the Estimates module, they can now create, view, and edit records in all the finance modules including Sales Order, Invoices, Purchase Order. We're also

      • Direct Integration Between Zoho Cliq Meetings and Google Calendar

        Dear Zoho Team, We’d like to submit the following feature request based on our current use case and the challenges we’re facing: 🎯 Feature Request: Enable meetings scheduled in Zoho Cliq to be automatically added to the host's Google Calendar, not just

      • Add additional features to Zoho Tables

        Zoho Tables is a really great tool, why not add features like diagramming capability into the tool from applications like Draw.io which I believe is open source, you should be able to do wireframes, process flow diagrams, network design, etc. Please note

      • Next Page