Tip #1: la importancia de asistir a tu cliente en todos los canales

Tip #1: la importancia de asistir a tu cliente en todos los canales

Tips and Tricks para Zoho Desk, por Lorenza Pasca

¡Hola, comunidad!

Bienvenidos a esta nueva serie de Tips and Tricks para Zoho Desk. Cada serie está enfocada en sacarle el máximo provecho a las herramientas de gestión de empresa (aplicaciones) de Zoho. Vamos a ver como Zoho Desk te puede ayudar a hacer del servicio al cliente una ventaja competitiva para tu empresa

Tip #1: la importancia de asistir a tu cliente en todos los canales.

En primer lugar, vamos a analizar la “omnicanalidad”. ¿De qué trata esta útil estrategia?
La omnicanalidad es una estrategia de comunicación que te permite estar en contacto a través de los diferentes canales utilizados por los usuarios para interactuar con tu marca. 

¿Y como lo conseguimos? Zoho te lo pone muy fácil gracias a Zoho Desk. Zoho Desk proporciona a tus clientes una plataforma con la que comunicarse con tu departamento de atención al cliente y de esta forma solucionar sus dudas o problemas. La comunicación se puede dar de muchas maneras: vía redes sociales, teléfono, o chats. En cualquier caso, gracias a una herramienta intuitiva, los clientes podrán contactar rápidamente con el departamento de atención al cliente. 

Saber escoger el canal correcto a través del cual comunicarse con los clientes es clave para establecer una relación de confianza duradera. Desde el punto de vista de un cliente, experimentar procesos lentos o poco prácticos (seguramente te habrá pasado alguna vez) puede derivar en una pérdida de credibilidad de la marca y en el peor de los casos, puede incluso ser una de las razones principales del cliente para perder el interés en tus productos o servicios. En efecto, puede ser que la petición de tu cliente sea sencilla o más compleja, pero en todo caso lo que importa es proporcionar una respuesta lo más precisa posible y dar el correcto seguimiento a la incidencia. 

Una atención omnicanal no tiene porque ser complicada para la empresa. Desde la interfaz de Zoho Desk podrás gestionar en la misma plataforma, de forma ordenada y sencilla todos los tickets abiertos o resueltos por tu equipo.



Una de las ventajas principales de Zoho Desk, podrás integrar en pocos clics Zoho Desk con tu Zoho CRM y tus aplicaciones de Marketing de Zoho, para así tener acceso a las consultas que llegan desde estos canales, y poder almacenar esta información en Zoho CRM. 

Para agregar tus canales de comunicación a Zoho Desk solo tendrás que ir al Menú principal >> Configuración >> Canales.















En el apartado Canales tendrás una idea completa de los diferentes canales de atención al cliente y podrás escoger los más alineados con tu estrategia de comunicación. Podrás elegir entre correo electrónico, centro de asistencia, chat, comunidad, red social, teléfono, formularios web o ASAP. 

¿Qué canales tienes activos para la atención al cliente? ¡Conocer a tus clientes y entender sus necesidades asegurando un servicio al cliente omnicanal, es clave para crear una experiencia de cliente de 10! 

¡Muchas gracias por leernos! Si quieres profundizar en algún tema en especial recuerda que puedes dejar un comentario aquí abajo. ¡Nos vemos en el próximo capítulo de Tips and Tricks de Zoho Desk!

    Nederlandse Hulpbronnen


      • Recent Topics

      • Gantt Chart - Zoho Analytics

        Are there any plans to add Gantt Charts capabilities to Zoho Analytics?
      • Displaying related quotes in sales order and back

        Hi, My colleague liked to see to which sales orders, the quote has been converted. Quote shows Invoices, but not SO. Same, they would like to see the quotes in the sales order, as they can see invoices, packages, shipment, How can we achieve this ? Thank
      • Tip of the Week #71–Auto-move incoming messages to the right inboxes with keywords

        We all know that customer-facing teams, especially your sales and support teams, can’t afford to miss even a single customer conversation. But sometimes, sales queries or support requests can easily get lost in a crowded inbox or even end up in the wrong
      • Clearing Fields using MACROS?

        How would I go about clearing a follow-up field date from my deals? Currently I cannot set the new value as an empty box.
      • Migrating a Zoho Forms form into Zoho Creator

        Hi, How can I migrate my Zoho Forms form into Zoho Creator? Thanks. Truly, Emad
      • Is there any way to recall an email sent using Zoho CRM?

        If an email is sent using Zoho Mail, there is a recall option/functionality that is available to the sender. Is there any way to recall an email if it was sent using Zoho CRM? I can't seem to find that option. Any help would be appreciated.
      • Quick Create needs Client Script support

        As per the title. We need client scripts to apply at a Quick Create level. We enforce logic on the form to ensure data quality, automate field values, etc. However, all this is lost when a user attempts a "Quick Create". It is disappointing because, from
      • is it possible to add more than one Whatsapp Phone Number to be integrated to Zoho CRM?

        so I have successfully added one Whatsapp number like this from this User Interface it seems I can't add a new Whatsapp Number. I need to add a new Whatsapp Number so I can control the lead assignment if a chat sent to Whatsapp Phone Number 1 then assign
      • Problem with reports due to "Connected" items change - Yes this IS a problem

        Now that the change has been made to use "connected" items I can no longer run the reporting I need in CRM. I should be able to start with Deals as the parent, connect down to the Account (Account_Name) on the deal as the child, then to any child items
      • Zoho sheet desktop version

        Hi Zoho team Where can I access desktop version of zoho sheets? It is important as web version is slow and requires one to be online all the time to do even basic work. If it is available, please guide me to the same.
      • Introducing notifications in the vendor portal

        Imagine this: You're a recruiter working with multiple vendors on a high-volume hiring project. You’ve just updated a job description after a last-minute change from the hiring manager. One of your vendors, however, is still working off the older version
      • CRM limit reached: only 2 subforms can be created

        we recently stumbled upon a limit of 2 subforms per module. while we found a workaround on this occasion, only 2 subforms can be quite limiting in an enterprise setting. @Ishwarya SG I've read about imminent increase of other components (e.
      • LESS_THAN_MIN_OCCURANCE - code 2945

        Hi I'm trying to post a customer record to creator API and getting this error message. So cryptic. Can someone please help? Thanks Varun
      • How to update "Lead Status" to more than 100 records

        Hello Zoho CRM, How do I update "Lead Status" to more than 100 records at once? To give you a background, these leads were uploaded or Imported at once but the lead status record was incorrectly chosen. So since there was a way to quickly add records in the system no matter how many they are, we are also wondering if there is a quicker way to update these records to the correct "Lead Status". I hope our concern makes sense and that there will be a fix for it. All the best, Jonathan
      • Analytics for notes created

        Is there a way I can see how many notes were created per day? Via reporting or analytics?
      • Add Custom Reports To Dashboard or Home Tab

        Hi there, I think it would be great to be able to add our custom reports to the Home Tab or Dashboards. Thanks! Chad
      • Cannot update Recurring_Activity on Tasks – RRULE not accepted

        Hello, I am trying to update Tasks in Zoho CRM to make them recurring yearly, but I cannot find the correct recurrence pattern or way to update the Recurring_Activity field via API or Deluge. I have tried: Sending a string like "RRULE:FREQ=YEARLY;INTERVAL=1"
      • Add image to report...

        Greetings, I send a weekly color coded report via Creator email. I would like to add the legend somewhere in the report. Header, footer where ever. I have the legend saved on Google Drive and can access it via shared link. Sure someone has wanted to add
      • More controls for User Fields in CRM

        Dear All, We are here with a minor but crucial enhancement to the user fields—now set accessibility permissions to the records for user field. User field allows you to extend co-ownership of records to your peers. You can collaborate with them for certain
      • Calls to accounts rather than leads or contacts?

        So..... We have a dilemma and I'm hoping someone has encountered this before and figured out a fix. We have just migrated to Zoho. It's great.....expect for how "Calls" are handled.... We are B2B. We do not use the leads module. A "Lead/Prospect" for
      • Image Upload Field | Zoho Canvas

        I'm working on making a custom view for one of our team's modules. It's an image upload field (Placement Photo) that would allow our sales reps to upload a picture of the house their working on. However, I don't see that field as a opinion when building
      • Power of Automation :: Automated 'Delayed & Closed' Status Update Based on Due Date

        Hello Everyone, A custom function is a software code that can be used to automate a process and this allows you to automate a notification, call a webhook, or perform logic immediately after a workflow rule is triggered. This feature helps to automate
      • Lead Blueprint transition in custom list view

        Hi, Is It possible to insert the Blueprint transition label in a custom Canvas list view? I am using Lead module. I see the status, but it would be great if our users could execute the Blueprint right from the list view without having to enter the detailed
      • Range names in Zoho Sheet are BROKEN!

        Hi - you've pushed an update that has broken range names. A previously working spreadsheet now returns errors because the range names are not updating the values correctly. I've shared a video with the support desk to illustrate the problem. This spreadsheet
      • Has anyone integrated SMS well for Zoho Desk?

        Our company does property management and needs to be able to handle inbound sms messages which create a ticket for Zoho Desk. We then need to be able to reply back from Zoho desk which sends the user an sms message. This seems like a fairly common thing
      • populate email address and name in zoho desk?

        Is it possible to populate the email address and name in the zoho desk widget? We only use it in the context of an authenticated user, so we already know the user's name and email. Thanks,
      • Are there default/pre-built dashboards in Zoho Desk?

        Hi, I am looking for some pre-built dashboard templates in Zoho Desk, similar to what we can find in CRM/Projects, etc Thank you
      • Enable Locations for Expense

        Hi, please enable Locations (ex Branches) for Zoho Expense so that there is consistency between this app and Zoho Books. Thanks in advance.
      • Adding branded signature to tickets reply

        Hi, i am unable to figure out how to add signatures with logo to tickets reply. please advice .
      • Zoho Marketing Automation 2.0 - Landing Page function not working

        Dear Zoho Team, I am working on implementing Zoho Marketing Automation 2.0, and am now looking into the section "Lead Generation". If I open the "Landing Pages" section, I immediately get an Error code: Error: internal error occurred. Can you help me
      • Zoho Mail Android app update: Manage folders

        Hello everyone! In the latest version(v2.9) of the Zoho Mail Android app update, we have brought in support for an option to manage folders. You can now create, edit, and delete folders from within the mobile app. You can also manage folders for the POP
      • How to share ticket numbers across different ticket types

        I'm running an event and have three different ticket types. Add on Event + Main Event - Early bird Main Event only - Early bird Add on Event only - Early bird And Standard class - shown but not available until early bird finishes Add on Event + Main Event
      • How to keep track of bags, cans, drums of inventory?

        We buy and sell products that are packaged in bags 🛍️, cans🥫, drums🛢️, etc. with batch numbers. When we get a shipment of one of the products, how do we track we received (say) 10 cans each of 5L of a product and maybe we received 10 cans of another
      • Adding Social Media Buttons to Basic Campaigns

        Hi, I'm quote new to using Zoho Campaigns and I can't work out how to add Social Media Buttons into my basic campaign? In MailChimp there's a button that brings the icons into your campaign for you. I've tried adding the social media icons as 'buttons' in Zoho but it's not looking great. Can anyone help? Thanks!
      • Hide Inactive Social Sign-In Providers from Login Screen

        Hello Zoho Team, We hope you are doing well. Currently, Zoho One allows admins to configure security policies and enable or disable Social Sign-In options for third-party providers such as Apple, Google, Microsoft, LinkedIn, Yahoo, Twitter, Facebook,
      • [Free Webinar] AI Agents in Zoho Creator - Creator Tech Connect

        Hello Everyone! We welcome you all to the upcoming free webinar on the Creator Tech Connect Series. The Creator Tech Connect series is a free monthly webinar that runs for around 45 minutes. It comprises technical sessions in which we delve deep into
      • Download All Attached Files

        It would be extremely useful to have "download-all" functionality for downloading files attached to a task, subtask, comment, forum post or hosted in the "Documents" section etc. We've instructed our users to zip multiple files prior to uploading, but of course they forget all the time. Having to download lots of files one-at-a-time off a comment or task wastes a lot of time.
      • Ship via Carrier Not Working Since Commerce Update

        Since the recent update to the Commerce platform, I can no longer use the ship via carrier function. It will take me to the address screen and let me verify them but when I go to save and move tot he next screen it will not do anything. This is happening
      • automations: Can I execute a step on a specific date?

        I have created a form in Zoho forms, and created a contacts list. I have also begun setting up an automation with the intention of sending the form to the contact list on a specific date every month (via email) for the entire year (essentially sending
      • Zoho Expense - The ability to add detail to a Trip during booking

        As an admin, I would like the ability to add more detail to the approved Trips. At present a requestor can add flights, accommodation details and suggest their preferences. It would be great if the exact details of the trip could be added either by the
      • Next Page