Tip #10: 5 consejos para un mejor uso del email marketing durante festivos

Tip #10: 5 consejos para un mejor uso del email marketing durante festivos

Tips and tricks #10 para Zoho Campaigns
¡Hola comunidad!

Los festivos son, para muchos, momentos de descanso. A su vez, para algunos negocios los días festivos presentan una gran oportunidad para contactar con clientes, promocionar nuevos productos y servicios, y en general, ofrecer un contenido distinto, y tal vez más cercano. En la publicación de hoy, de la mano de la serie Tips and Tricks para Zoho Campaigns, os voy a dar cinco consejos para que negocios como el tuyo puedan aprovechar la Semana Santa y otros festivos que estén al llegar. ¡Empezamos!

Tip #10: 5 consejos para un mejor uso del email marketing durante festivos.

El marketing por correo electrónico puede incrementar la presencia de tu marca e impulsar tus ventas durante épocas festivas. ¿Qué puedes hacer para que así sea?

1. Ten preparado tu plan de marketing
Planifica tus estrategias de marketing con antelación para asegurar que tu marca se mantenga conectada con tus contactos durante la época festiva. Anota los días festivos del año en tu calendario para tener una visión global de la frecuencia y el momento de envío de tus campañas, y evita situaciones en las que tus correos podrían ser abusivos.

2. Ofertas personalizadas para tus clientes
Cuando consultas tu sistema CRM, o echas la vista atrás, puedes ver que hay clientes que han estado con tu negocio durante mucho tiempo. Las épocas festivas son una buena oportunidad para agradecerles su compromiso con ofertas personalizadas. Envíalas con campañas personalizadas gracias a las etiquetas de personalización de Zoho Campaigns y dirígete específicamente a cada uno de ellos.

3. Diseños atractivos
El diseño de tu correo electrónico juega un rol importante en la generación de confianza y conexión con tus clientes. En general, las épocas festivas traen consigo emociones positivas, las cuales deberían conservarse también al recibir y leer tus correos electrónicos. Utiliza imágenes y textos que animen a tus clientes a recordar las emociones positivas durante este tiempo en experiencias pasadas.

4. Haz seguimiento de los historiales de compra
Recuerda a tus clientes las elecciones que han hecho en las compras anteriores. Esto evocará un sentimiento de pertenencia, entre tus contactos, con tu marca. Para ello, elabora tu plan teniendo en cuenta datos cómo sus compras pasadas y su historial de navegación, y evalúa las posibles necesidades de tus contactos.

5. Automatización de los correos electrónicos
Crear una serie de correos electrónicos manualmente y enviarlos uno a uno, como ya sabemos, es un proceso que lleva bastante tiempo. Es el momento adecuado para planificar tus objetivos de email marketing de la temporada y elaborar correos electrónicos elaborados basados en el tema. El resto puede ser confiado a la automatización que te ayuda a enviarlos a los contactos correctos en el momento adecuado. Más información.

¡Esperamos que este consejo te sea útil! Síguenos para no perderte más consejos sobre nuestras apps Zoho favoritas.

    Nederlandse Hulpbronnen


      • Recent Topics

      • automations: Can I execute a step on a specific date?

        I have created a form in Zoho forms, and created a contacts list. I have also begun setting up an automation with the intention of sending the form to the contact list on a specific date every month (via email) for the entire year (essentially sending
      • Zoho Expense - The ability to add detail to a Trip during booking

        As an admin, I would like the ability to add more detail to the approved Trips. At present a requestor can add flights, accommodation details and suggest their preferences. It would be great if the exact details of the trip could be added either by the
      • Adding Folders in Android App

        Is it possible to create a new email folder within the Zoho Mail Android app?  Or can this only be done from the desktop version of Zoho Mail? Cheers!
      • Schedule Exports for Regular Project Updates

        Tracking project data often means exporting data at regular intervals. Instead of manually exporting data every time, users can schedule exports for Phases, Tasks, and Tasks in Zoho Projects. These exports can be set to run once, daily, weekly, or monthly
      • Question about custom fields using Pivot Tables.

        I have created a pivot table showing annual revenue of a client and how much payment that client is paying my company. Is there a way using pivot table to add an additional field that subtracts those to fields / shows me a percentage of that difference?
      • Request for Light/Dark Mode

        Would love the ability to switch between Light and Dark mode similar to Zoho CRM. https://help.zoho.com/portal/en/community/topic/introducing-dark-mode-light-mode-a-new-look-for-your-crm
      • Signature field is showing black

        Hello, When customer signed the service form, it is showing as below picture Phone model: iPhone 16 Pro We tried delete and install application, but it not solved. This has on phone of a few person. There is any advice to solve this?
      • Journey Email - Ignored Contacts

        I have a journey setup which simply sends a string of emails over time. For some reason I am getting large amounts of the contacts who enter the first email being ignored and I can't find anywhere in reports or audit logs why these contacts are not
      • Involved account types are not applicable when create journals

        { "journal_date": "2016-01-31", "reference_number": "20160131", "notes": "SimplePay Payroll", "line_items": [{ "account_id": "538624000000035003", "description": "Net Pay", "amount": 26690.09, "debit_or_credit": "credit" }, { "account_id": "538624000000000403", "description": "Gross", "amount": 32000, "debit_or_credit": "debit" }, { "account_id": "538624000000000427", "description": "CPP", "amount": 1295.64, "debit_or_credit": "debit" }, { "account_id": "538624000000000376", "description":
      • Zoho Books - Include Payment Terms as a Custom View filter

        It would be great if you could created a custom view based on Payment Terms. This would be really handy for seeing a list of customers who have credit terms. A workaround is not required. I could do something with a creditor checkbox, but it would be
      • How to update changed purchase account of item in invoice

        I have selected the wrong purchase account for various articles and created invoices. I had to adjust the purchase account in the article afterwards, but the old purchase account is still posted in the transaction-journal of the invoice. To adjust the
      • Help - Zoho CRM notification on mobile (IOS/Android)

        Hello Community! Can I get the IOS/Andoid CRM app to notify me of events, calls, etc. due as I can with MANY other apps?   I am running the free Zoho I would like this to be native to the Zoho CRM app. I do not want to write a sep. mobile app
      • Zoho Books Idea - Include another field in Bank Details for Address

        Hi Books team, Currently use the Description field in the Bank Details to store the bank's address. This works fine but it would be great if you could add another field for Bank Address, so that other notes about the bank account could be stored in the
      • a question about the COQL API v8

        When I specify eight or more values in a WHERE IN clause and execute it, an error occurs. Is there a limit to the number of values that can be specified in a WHERE IN clause? ↓Error select * FROM Vendors WHERE (id in (1, 2, 3, 4, 5, 6, 7, 8, 9)) ↓Success
      • Zoho Books Idea - Bank Details Button on Banking

        Hi Books team, Sometimes I'm asked to share bank details with a customer or a colleague. So I go to the Banking Module, find the correct bank account, click Setting > Edit, then copy and paste the bank details. Wouldn't it be great if there was a button
      • JS SDK 8.0 – TypeError: Cannot read properties of undefined (reading 'getCacheStore') with sample code

        Hello Zoho Support Team, I’m integrating the Zoho CRM JavaScript SDK v8.0 and I’m getting the error below when running your official sample. I tested directly from: https://github.com/zoho/zohocrm-javascript-sdk-8.0/blob/main/samples/create_records_sample/create_records.js
      • Function #55: Convert multiple quotes to single SO using Custom Button

        Hello everyone, and welcome back to our series! In Zoho Books, after a quote is accepted by your customer, it can be converted into a sales order or an invoice. Often, a customer might have multiple quotes, and for easier billing or upon the customer's
      • Zoho One - Syncing Merchants and Vendors Between Zoho Expense and Zoho Books

        Hi, I'm exploring the features of Zoho One under the trial subscription and have encountered an issue with syncing Merchant information between Zoho Expense and Zoho Books. While utilizing Zoho Expense to capture receipts, I noticed that when I submit
      • Rich Text For Notes in Zoho CRM

        Hello everyone, As you know, notes are essential for recording information and ensuring smooth communication across your records. With our latest update, you can now use Rich Text formatting to organize and structure your notes more efficiently. By using
      • Time based workflow without edit/action

        Hello I need help solving this problem if possible. We have Deals come into the CRM via Live Transfer which have the field properties: Stage = New Channel = Inbound Some of them don't get answered so we want these to automatically go into our Outbound
      • What's New - August 2025 | Zoho Backstage

        Every month, Zoho Backstage grows with you. These updates aren't just features and fixes, they're about making your workday smoother, your events more impactful, and your attendees happier. We’ve listened, learned, and shaped this release to keep things
      • prevent selling expired items

        Hello. I need to make a constraint on expired batch items not to be sold. Is it possible in Zoho Inventory? if so, then how? Thanks for further help.
      • Product details removed during update from other system

        We maintain our product details in an other system. These details are synchronized with Zoho at the end of each day, through an API. This has worked perfectly sofar. But last Monday, all product codes and some other product data have been wiped during
      • Client Customer

        I purchased a customer user license, but we cannot see the project I added in the customer account. I would like to ask for support on what we should do.
      • Add Ability to Use Zoho Finance Tags

        For Zoho Finance (Books and Inventory), the current actions do not allow us to affect the tags associated with the entities in question (customers, vendors, items, etc.). Please consider adding this functionality into the actions.
      • Embeded Signing doesn't work on Safari Browser

        We have implemented Zoho Sign in our website by using embeded signing, It works perfectly on Chrome. But it fails on Safari, We get stuck on Zoho Sign Page during redirection from Zoho Sign to our website after signing the document, Please let us know
      • Dataprep Webhook Limits and Cannot update column with Dataprep

        I have two problems : 1 - I am using Airflow to trigger my pipeline, and when I tested it, it worked fine a couple of times. However, after that, I received an error: {"code":429,"message":"Request rate limited"}. I didn’t send too many requests — maybe
      • Power of Automation :: Automatic removal of project users once the project status is changed.

        A custom function is a software code that can be used to automate a process and this allows you to automate a notification, call a webhook, or perform logic immediately after a workflow rule is triggered. This feature helps to automate complex tasks and
      • New in Zoho Forms: Google reCAPTCHA v3 for smarter spam protection

        Hello form builders, Spam submissions are one of the biggest challenges when you share your forms online. They not only clutter your data but can also waste valuable time. To help you combat this without making life harder for genuine respondents, we’re
      • Project Management Bulletin: August, 2025

        We’ve touched a grand 19 years since we started pioneering project management solutions with Zoho Projects. What started as a simple one-page interface is now a suite of products with Zoho BugTracker, Zoho Sprints, and our new debut Zoho Projects Plus,
      • Zoho Sign and Zoho Workdrive Integration

        Hello, there. I want to know if it's possible to save a signed document from Zoho Sign in an specific folder for each signer in Zoho Workdrive.  For example: If John Doe signs the document in Zoho Sign I want to save it automatically in a folder named
      • Office 365 and CRM mail integration: permission required

        Has anyone run into this weird problem? My email server is Office 365. When I try to configure Zoho CRM to use this server, a Microsoft popup window opens requesting user and password. After entering that, I get a message in the Microsoft window saying
      • Empowered Custom Views: Cross-Module Criteria Now Supported in Zoho CRM

        Hello everyone, We’re excited to introduce cross-module criteria support in custom views! Custom views provide personalized perspectives on your data and that you can save for future use. You can share these views with all users or specific individuals
      • How do you list multiple contacts for a lead?

        My sales team wants to be able to add additional contacts for leads, how do we do that? Is there a different way we should be using the lead / contact functionality? Moderation update (9th September 2025): Our developers have built an extension to achieve
      • Modifying Three Dot Menu Options

        Is there a way to modify the three dot menu options that display in a Report header? They currently display: Show As (List, Calendar, Timeline), Print, Import, Export. I'd like to remove the Show As and Print options, since they aren't applicable for
      • Field Not Updating in FSM Script - Service and Parts module.

        Dear Team, I am reaching out regarding a script I have implemented in Zoho FSM to automate the calculation of the End of Service date based on the End of Sale date in the Service and Parts module. Overview of the script: Fetches the End_of_Sale__C and
      • Zadarma + Zoho CRM Integration – Missed Calls Saved as Contacts Instead of Leads

        Hello everyone, I’m looking for input from anyone with experience using the Zadarma + Zoho CRM integration. Currently, I’m seeing that missed calls are automatically being created as Contacts instead of Leads. From a CRM perspective, this doesn’t make
      • Zoho Books | Product updates | September 2025

        Hello users, We’ve rolled out new features and enhancements in Zoho Books. From PayNow payment method to applying journal credits to invoices and bills in other locations, explore the updates designed to enhance your bookkeeping experience. Integrate
      • How to update Multiple Users field in Quote Module from Deal Module

        Scenario : Deal Module having Multiple User Field (Presales Engineer) which having more than 1 User and through Deluge Script I need to get that Users Details and need to put into Multiple User Field (Presales Engineer) of Quote Module. Note: Both Module
      • Auto-sync field of lookup value

        This feature has been requested many times in the discussion Field of Lookup Announcement and this post aims to track it separately. At the moment the value of a 'field of lookup' is a snapshot but once the parent lookup field is updated the values diverge.
      • Next Page