I've read post after post on here where people make some sort of feature request then get really upset when it is not implemented on the timeline they deem acceptable. I don't understand it.
Zoho is $29/month for UNLIMITED users. Compared to the competition that is nothing. You want a full fledged cloud accounting solution? The leading vendor in that space starts at $99 for the first user and $49 per user after that. As you add more users and modules those keep adding to the price. Quickbooks Online does a lot less and it costs more.
What Zoho has produced is a steal compared to the competition. There are things it doesn't do, but for a small business it does a lot of things right. The cloud accounting space is just starting so it is going to take a while for lots of features to get into the products.