Zoho CRMの流入元について

Zoho CRMの流入元について

Zoho CRMとZoho formsを連携し、 formsで作成したフォームをサイトに埋め込み運用中です。
UTMパラメータの取得をformsを行い、Zoho CRMの見込み客タブにカスタム項目で反映される状況になっています。

広告に関してはUTMパラメータで取得できているため問題ないのですが、オーガニック流入でフォーム送信の場合も計測したいです。メールやGoogle、Yahoo、directなどの流入元のチャネルが反映されるようにしたいのですが、どのように設定したら良いでしょうか。
また、どの流入元からどのようなユーザーがリードにつながっているかをZohoで確認したい際、各マーケ担当の方はどのように設定、確認を進めているのご教示いただきたいです。

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