Social Media Simplified with Zoho Social: Make the best out of the publishing calendar
Are you a marketer who likes visualizing your plan of action before you start social media posting? Are you part of a team that works on social media on a rotational basis, so the most important task is to collaborate to avoid overlap and confusion? Or
Social Media Simplified with Zoho Social: Bridge sales and social media marketing
Social media marketing has become the go-to strategy for most businesses who are trying to boost awareness of their product/service, create a brand image in the minds of their audience, increase website traffic and engagement, and generate leads. Posting
Social media simplified with Zoho Social: Why should brands have a Threads profile?
Just over a year ago, Instagram launched Threads, the all new social media app primarily focusing on sharing text online. It was welcomed by people worldwide with more than 10 million users in just seven hours, and it currently has over 175 million active
Social Media Simplified with Zoho Social: The need for a social media approval process
Picture this: It's a regular day as a social media marketer in your agency, and you are about to publish a post for one of your clients. You start drafting the content, and it's LIVE! A few minutes later, you start receiving the following comments. "Is
Social Media Simplified with Zoho Social: How to handle your social media when you're away
How long have you been putting off that vacation because you need to be available all the time at work? Or are you that person who goes on a vacation taking your phone around to find good Wi-Fi or network? That's the thing with social media, right? Holidays
Social Media Simplified with Zoho Social: Best practices for uploading a video
Video content is being increasingly consumed by the online community in the past few years. This surge in viewers and consumption has been because of various factors over the years: Ease of access to social media platforms and the internet Rise and growth
Social Media Simplified with Zoho Social: A day in the life of a social media manager using Social
In the past few years, social media has had a transformative impact on how we do business. This impact hasn't just been on the societal level, but also on communication and culture. This World Social Media Day, we take a step back to see how much this
Social Media Simplified with Zoho Social: Customize your portal for your clients
Let's say you're a social media marketing agency, and you handle the social media accounts of multiple businesses. You take care of their publishing and scheduling needs, keep the content calendar updated, monitor the brands' mentions and other interactions,
Social Media Simplified with Zoho Social: Collaborate and get work going with your team
Say you work for Zylker Travels, and you've seen a nice and engaging mention about your company on Facebook that requires a response from the brand. But you're new to the team, so you're a little hesitant to respond to it immediately. You go on to take
Social Media Simplified with Zoho Social: Get creative with design
Today's social media has become all about visual storytelling. You see an image, and there's a specific story it conveys based on various factors like the color tone, filters, photographer or designer who created it, and the like. With more than millions
Social Media Simplified with Zoho Social: Preview your Instagram grid before posting
For a platform like Instagram that relies on visual appeal, it's important that you plan your image and video content in a way that holds your audience's attention. Planning your grid ahead of time gives you the benefit of understanding how your posts
Social Media Simplified with Zoho Social: Address your social media engagement promptly
Owing to the widespread use of social media for businesses, customer service is also becoming really important. Customers expect quick responses to their queries online, and being available around-the-clock just helps in making their experience personalized
Social Media Simplified with Zoho Social: Target your posts for a particular location
When you curate your content specific to certain geographic locations, you can also post it by targeting the location and its audience through the geo-targeting feature. Refining your audience in this manner will help you connect a lot better with them,
Social Media Simplified with Zoho Social: How AI can help curate content
As a social media marketer or a content creator, how many situations have you faced where your draft didn't move beyond a certain point, no matter how hard you tried? As a writer, have you faced a creative block where you struggled to come up with engaging
Social Media Simplified with Zoho Social: Understanding image/video quality while posting from third-party apps
You've planned and taken some great pictures to post on your feed before you break for the weekend. But as you upload your images or video and see the final post, something looks off. Has this ever happened to you or have you ever wondered why your media
Social Media Simplified with Zoho Social: Understanding reach and engagement while publishing from Zoho Social
If you've been a user of Zoho Social or any other third-party social media management application, you must have wondered at some point of time if the reach and engagement of your post has been affected in any way because of where you post it from. While
Social Media Simplified with Zoho Social: Plan better with our scheduling feature
Let's say that you're the social media marketer for your brand or business and you've planned the content calendar for the week. It's a tedious week ahead for you as you have to be a part of a marketing event, and you worry that your travel might affect
Social Media Simplified with Zoho Social: Onboarding clients to your account
As a social media marketer or agency, have you ever been stuck in a constant loop of emails with your clients expecting a go-ahead from them every step of your way? Hasn't it been really monotonous to be communicating and waiting for a response most of
Social Media Simplified with Zoho Social: Managing multiple brands made easy
Consider that you're a social media creator or an agency and you handle multiple social media accounts of your clients. These clients have businesses in different industries, and thereby have different audiences on social media. Each of these businesses
Social Media Simplified with Zoho Social: Handle any change in your content schedule easily by pausing and resuming posts
For social media marketers, planning your social calendar and deciding when and which posts have to be published are some of your most important tasks. These save a lot of time and effort, rather than having to make the decision right at the time of publishing.
Social Media Simplified with Zoho Social: Effectively manage your #Hashtags
It's post time! You've got content ready for your social media and are ready to post. You have a caption and an explanatory creative, and you've decided on the best time to post and reach your audience. What more can you do to ensure you reach and target
Social Media Simplified with Zoho Social: Let your visuals talk!
Social Media Simplified with Zoho Social is a weekly learning series that we bring to you every Monday from here on! We'll talk about some exciting insights, product how-tos, and use cases. We want to help you make the best out of your social media marketing
