10 simple e-commerce marketing tips to boost sales
Congratulations! You've finally set up that e-commerce store you've been thinking about for a long time. Hopefully it wasn't too difficult. Even if it was, the effort will be totally worth it when you start seeing some orders come through. Now that the store is live, let's take a look at some marketing tips you can apply for sales growth. 1. Avoid cart abandonment If you've ever shopped online, you might have added a product to the cart but then decided not to purchase it. This is known as cart abandonment.
Marketing in a post COVID-19 world!
Consumers across countries are increasingly spending more time on a wide variety of digital activities, right from online grocery shopping, to video conferencing, to tele-medicine. There is a good chance that you performed one or more of the following activities during this lockdown, thanks to COVID 19: Cooked a meal Made a TikTok Video Signed up for a remote learning session Consulted a doctor online (or ordered medicines online) Shopped for groceries online A study by Hunter, a food and beverage
Inbound Marketing 101: The Foundational Blocks of Inbound Marketing Strategy
According to a behaviour survey, 68% of the buyers use sources such as blogs to evaluate the product even before considering it. Before buying a product, we do a lot of research to learn more about the product through communities, blogs, social media,
How Zylker doubled their webinar registrations!
Webinars are good educational resources to gather qualified leads for your product. But what if your visitors are dropping off from your webinar landing page without signing up? What more could you do to convert visitors into registrants? This is the
The ideology behind why features tell, but benefits sell
Do you think there's any truth to this? Do features only tell, and benefits sell? Well, let's see why we should focus on benefits rather than features as the great marketing wizards, David Ogilvy and Steve Jobs proved to be the best examples leveraging
5 Email Templates and Tips to Strengthen Your Follow-up Game
Finding leads but not customers? This post is going to cover the following points on what you can do to turn this around: Why should you send follow-up emails? Mistakes to avoid while sending follow-up emails - Without value
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How Brands Reply to Poking Competitors
It was the year of 1975 when Pepsi decided to check the ground reality and make people realize that they like Pepsi more than Coca Cola. The famous campaign was called 'The Pepsi Challenge' and it was one-of-its-kind blind taste challenge. A representative
Marketing in a Post-GDPR World!
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Email marketing tips for beginners: Get maximum engagement from your email campaigns
Email continues to remain the most popular, and the most cost effective marketing channels. Whether you are a start-up or a growing business, email marketing can give you maximum ROI for your efforts. The secret, however, lies in getting all the elements of a campaign right. Here are a few quick tips that can help you come closer to the engagement that you are looking for: Keep email lists small. Use segmentation to filter your contacts based on the information that you have about them. If your
An interview with Rand Fishkin, Founder of SparkToro, and previously co-founder of Moz
1. Tell us about yourself. I'm the co-founder of SparkToro and, prior to that, Moz and Inbound.org. I've been a marketer and an entrepreneur for my entire career -- the last 17 years -- and have made a lot of mistakes from which I hope others can learn :-) 2. Did you choose to become a marketer? Not entirely. I fell into marketing after entering the tech world as a web designer, but I love the combination of technical and creative processes required to succeed, and truly enjoy the people in the marketing
Sticky Posts
10 simple e-commerce marketing tips to boost sales
Congratulations! You've finally set up that e-commerce store you've been thinking about for a long time. Hopefully it wasn't too difficult. Even if it was, the effort will be totally worth it when you start seeing some orders come through. Now that the store is live, let's take a look at some marketing tips you can apply for sales growth. 1. Avoid cart abandonment If you've ever shopped online, you might have added a product to the cart but then decided not to purchase it. This is known as cart abandonment.
Marketing in a post COVID-19 world!
Consumers across countries are increasingly spending more time on a wide variety of digital activities, right from online grocery shopping, to video conferencing, to tele-medicine. There is a good chance that you performed one or more of the following activities during this lockdown, thanks to COVID 19: Cooked a meal Made a TikTok Video Signed up for a remote learning session Consulted a doctor online (or ordered medicines online) Shopped for groceries online A study by Hunter, a food and beverage
Inbound Marketing 101: The Foundational Blocks of Inbound Marketing Strategy
According to a behaviour survey, 68% of the buyers use sources such as blogs to evaluate the product even before considering it. Before buying a product, we do a lot of research to learn more about the product through communities, blogs, social media,
How Zylker doubled their webinar registrations!
Webinars are good educational resources to gather qualified leads for your product. But what if your visitors are dropping off from your webinar landing page without signing up? What more could you do to convert visitors into registrants? This is the
The ideology behind why features tell, but benefits sell
Do you think there's any truth to this? Do features only tell, and benefits sell? Well, let's see why we should focus on benefits rather than features as the great marketing wizards, David Ogilvy and Steve Jobs proved to be the best examples leveraging