10 simple e-commerce marketing tips to boost sales

10 simple e-commerce marketing tips to boost sales



Congratulations! You've finally set up that e-commerce store you've been thinking about for a long time. Hopefully it wasn't too difficult. Even if it was, the effort will be totally worth it when you start seeing some orders come through.

Now that the store is live, let's take a look at some marketing tips you can apply for sales growth.

1. Avoid cart abandonment

If you've ever shopped online, you might have added a product to the cart but then decided not to purchase it. This is known as cart abandonment.

How to fight cart abandonment:
  • Build trust — Web users aren’t always comfortable providing credit card info online. Improve conversions by building more trust. For example, show some security compliance badges to assure users that transactions are safe.
  • Offer discounted or free shipping — Customers get sticker shock after seeing how much the shipping cost adds to their order. Avoid this by offering discounted or free shipping promos.
  • Make checkout simple — Online shoppers have a short attention span and will abandon the checkout flow if it is too complex or time-consuming. Avoid this by making the checkout process as easy and painless as possible—cart to shipping address to the payment page. Don't give-in to the temptation to include anything that disrupts that flow.
  • Turn browsers into buyers — Many users who add items to the cart but don’t complete the purchase are just browsing with low buying intent. Incentivize these users to buy immediately by offering limited-time promos.
  • Offer popular payment options — Customers often have strong payment preferences and only complete a purchase if their preferred method is presented. Reduce this problem by offering the most popular payment methods for your target audience.

2. Attract visitors with content marketing

Smart, catchy phrases on store pages can influence site visitors to buy. So, how do you get visitors to your site in the first place? While paid ads, social media posts, event sponsorship, and brochures might work, nothing generates traffic like an awesome SEO.

Optimizing your content for SEO increases the probability that search engines will show your website as the first result when somebody searches for the type of product you're selling. It's FREE, rewarding, and easy to do.

First, choose the right keywords and phrases (long-tail keywords) for your business. Think, "If I were looking for this product, what search phrases would I use in Google?" Then start writing relevant content using these, maybe in the form of informative blogs like this one;). The goal isn't to talk up your product. No one wants to feel like they're being sold to. Building trust with quality insight will improve the likelihood of a customer purchasing from you.

When you have a good 40-50 blogs, you should start seeing some organic traffic on your site. But don't stop there. Share your blog on social media. Post it everywhere. Tag people if you want, but don't spam them. That's the last thing you should do in marketing.

3. Optimize for mobile

Almost 40% of all eCommerce purchases during the 2018 holiday season were made on a smartphone, so make sure your website is optimized for mobile screens. There's no reason that the desktop version of your site should be popping up on mobile devices.

You don't want to lose out on people who do not like the way your store looks and operates on a mobile screen. Ask your website developer about mobile optimization. Alternatively, if you've built it yourself, make sure to choose a theme that is optimized for mobile devices.

4. Cultivate leads with exit-intent pop-ups

There are marketing tools to help you create pop-ups that appear when visitors try to leave your website. These can be pretty effective if used wisely—such as, giving them offers and discounts in exchange for subscribing to your email list. They track your visitor's mouse point movement, and, as soon they hover over the address bar, prompt a pop-up form on the screen.


This exit-intent pop-up offers a discount in exchange for an email address.

5. Leverage social media

As I mentioned earlier, don't shy away from social media. In fact, post as much as you can. That said, you'll get the most out of social media if you're strategic with your posting.

Make a plan. For instance, this plan could be to post four tweets, a Facebook post, four Instagram posts, two Pinterest posts, and a LinkedIn post, all this in a day. Keep in mind that you don't want to spam feeds with content that feels repetitive. It's a tricky balance to achieve—one that'll likely take some trial and error.

Using hashtags effectively will also help, especially if they're popular tags relevant to your posts. Check the trending hashtags and see if you can ride one. For instance, if you're a fashion store and you see #ThrowbackThursday is trending, share some retro fashion design and use the hashtag. This is sure to get you more impressions. You can also use GIFs or try creating some funny memes (be careful with copyright issues though).

6. Invest in Google AdWords re-marketing

If you can put some budget towards your online marketing, try Google AdWords with re-marketing. The re-marketing feature shows your online ads to your website visitors even when they leave your website.

When someone visits your site and then leaves, Google tracks their IP address. They then strategically place your ads on their partner websites that are visited from the same IP address. When your prospect sees your ad multiple times, it gives you more chances to convert.

7. Choose the right price

Pricing is probably the trickiest part of your e-commerce strategy. According to a classic study, a 1% improvement in pricing results in an average increase in profits of 11.1%. It is that huge.

Cost-based pricing is the most popular strategy. Take your cost of goods sold and add a margin that you believe the market will bear. During the initial phase of your business, you may need to work on thin margins since you'll need to provide attractive discounts and offers. Treat the discount as your marketing cost and continue with this strategy until you hit your target numbers for a month.

In fact, for the first few months, you should measure success by your number of orders rather than your total revenue.

8. Assist the customer with a live chat

An interactive live chat support widget on your site can help in many ways.
Guide a customer to the right product or ask a departing customer for their contact details so you can send them an email with the best solution and an attractive price quote.

You can also talk to a customer (who remains anonymous) ready to make a purchase and guide them through the buying experience—product navigation, adding to the cart, and the payment process.

9. Reward your loyal customers

Surprise your loyal customers with a gift on special occasions like birthdays or anniversaries. You can also set aside a fraction of your marketing budget to send surprise gifts. People love when they are treated special. Your gift might make someone's day and win you a customer for life.

10. Solicit and share customer reviews and testimonials

Find your best customers and ask for their experience shopping on your website or a review of the product they bought. Post it on your website. The more testimonials you publish, the more trust you generate for your store, which also means more sales. Feel free to post the testimonials on social media as well.

These are just a handful of ways to get your e-commerce site to flourish. If you want to dive further, there are many other marketing secrets you might want to check out.

We hope you found these tips helpful. Let us know if you applied any and if you saw any positive results.



    • Sticky Posts

    • 10 simple e-commerce marketing tips to boost sales

      Congratulations! You've finally set up that e-commerce store you've been thinking about for a long time. Hopefully it wasn't too difficult. Even if it was, the effort will be totally worth it when you start seeing some orders come through. Now that the store is live, let's take a look at some marketing tips you can apply for sales growth. 1. Avoid cart abandonment If you've ever shopped online, you might have added a product to the cart but then decided not to purchase it. This is known as cart abandonment.

    • Marketing in a post COVID-19 world!

      Consumers across countries are increasingly spending more time on a wide variety of digital activities, right from online grocery shopping, to video conferencing, to tele-medicine. There is a good chance that you performed one or more of the following activities during this lockdown, thanks to COVID 19: Cooked a meal Made a TikTok Video Signed up for a remote learning session Consulted a doctor online (or ordered medicines online) Shopped for groceries online A study by Hunter, a food and beverage

    • Inbound Marketing 101: The Foundational Blocks of Inbound Marketing Strategy

      According to a behaviour survey, 68% of the buyers use sources such as blogs to evaluate the product even before considering it. Before buying a product, we do a lot of research to learn more about the product through communities, blogs, social media,

    • How Zylker doubled their webinar registrations!

      Webinars are good educational resources to gather qualified leads for your product. But what if your visitors are dropping off from your webinar landing page without signing up? What more could you do to convert visitors into registrants? This is the

    • The ideology behind why features tell, but benefits sell

      Do you think there's any truth to this? Do features only tell, and benefits sell?  Well, let's see why we should focus on benefits rather than features as the great marketing wizards, David Ogilvy and Steve Jobs proved to be the best examples leveraging

    • Recent Topics

    • Contact custom field in layout

      Good day, all, I have an "Extension" custom field in contacts, and would like to display the contact extension in the ticket layout, but I don't seem to be able to. What am I missing? Thanks Rudy

    • Exact match in name when searching workdrive

      Hello, I am wondering how to search workdrive files/folders with an exact match in the name. For example, when I search across folder with the url param search[name]=someName, I get multiple results such as "someName", "someNameAndMore", or "someName

    • Meeting impossible to use when sharing screen

      he Meeting tool in Brazil is practically unusable when sharing anything, whether it’s a presentation or simple navigation. When accessed via Cliq, the situation gets even worse: even basic calls fail to work properly, constantly freezing. And as you are

    • Add System Pre-Defined Lookup Field to Subform?

      Hi there! New to using Zoho, so this may already exist, but I'm having trouble figuring it out. Is there a way to get the system pre-defined Account Lookup field (in our case, renamed to Company Name), as the starting point for a subform? In our company,

    • Changing the Default Search Criteria for Finding Duplicates

      Hey everyone, is it possible to adjust the default search criteria for finding and merging duplicate records? Right now, CRM uses some (in my opinion nonsensical) fields as search criteria for duplicate records which do nothing except dilute the results.

    • Text widgets in dashboards

      Having a text widget in a dashboard would help immensely. It would allow adding links to related documents, relevant CRM views, etc. It would allow adding explanations of the data displayed in the other widgets, about how to interpret them or about filtering.

    • Is there a way to create a desktop shortcut for a website course portal?

      Hello everyone, I recently got a laptop and bought an online course from a website, Skillwint.com, which I visit regularly. I open that site many times a day and want to create a desktop shortcut so I can open it directly instead of searching in the browser

    • Condition based aggregate fields in subforms

      Hello everyone, We're excited to inform you about the latest enhancements made to our aggregate field capabilities in subforms; create aggregate fields based on conditions! An aggregate field is a column on which a mathematical function has been applied.

    • SalesIQ Tip for Admins: Your Safety Net for Data Recovery

      Ever clicked 'Delete' in your SalesIQ and then realized it was the wrong item? Maybe it was a prospect's chat that held important context you needed to refer to later on. Or, maybe you deleted an elaborate Zobot that you were still testing or planning

    • Depreciated mergeAndStore Function Help!

      Hello, I have a function designed to create a PDF containing information from the fields in a Deals record. There is a Writer Mail Merge template in WorkDrive that is populated via Deluge code, and a copy of the resulting PDF is then attached to the record.

    • Can I execute two 'functions' when completing a mail merge from CRM?

      Hi, I have set up a mail merge from CRM Deals to a template. I want a copy of this to be saved in Workdrive, and then a copy also saved back into the deal record from which the merge occurred. I can do both independent of each other, and managed to get

    • External Share > Edit: Cannot Create Zoho Files

      Hi Zoho, When we create an external share link with Edit permission, our external users are unable to create a Zoho file (Zoho Writer, Zoho Sheet and Zoho Show). They can only upload files. They can edit the Zoho files if we create them internally and

    • Using IMAP configuration for shared email inboxes

      Our customer service team utilizes shared email boxes to allow multiple people to view and handle incoming customer requests. For example, the customer sends an email to info@xxxx.com and multiple people can view it and handle the request. How can I configure

    • the custom domain forwards by default to the old career site / how to switch it off??

      dear friends, how to switch off the old version of the career site?? The set up custom domain forwards directly to the old site, so that I cant publish it... Any ideas? Thank you! KR, Victoria

    • Zoho learn Custom portal - networkurl & CustomPortalId

      I want to get my individual account’s networkurl and customportalId to use in this API: https://learn.zoho.com/learn/api/v1/portal/<networkurl>/customportal/<customportalId>/manual How can I retrieve the networkurl and customportalId using the API? I

    • Zoho Mail iOS app update - RTL languages support and access emails using permalink and universal link, image upload resolution

      Hello everyone! In the most recent version of the Zoho Mail iOS app update, we have brought in support for RTL languages(Arabic and Urudu), providing a seamless reading experience with proper text alignment and layout throughout the app. We have also

    • Presenting ABM for Zoho CRM: Expand and retain your customers with precision

      Picture this scenario: You're a growing SaaS company ready to launch a powerful business suite, and are looking to gain traction and momentum. But as a business with a tight budget, you know acquiring new customers is slow, expensive, and often delivers

    • Why are emails sending with @viazohocrm.com ?

      I just sent out mass emails from CRM. They are sending from the email below and people cannot reply, and they are getting this message: Address not found Your message wasn't delivered to sales.XXXXXXXX.com.au@viazohocrm.com because the address couldn't

    • Duplicating and referencing datasets

      I am moving from PowerBI to Zoho Analytics and while I find Zoho easier to use in many ways, there is one function that I use in PowerBI that I have not been able to find in Zoho.   I have several data sets that I need to modify in different ways to get

    • From Zoho CRM to Paper : Design & Print Data Directly using Canvas Print View

      Hello Everyone, We are excited to announce a new addition to your Canvas in Zoho CRM - Print View. Canvas print view helps you transform your custom CRM layouts into print-ready documents, so you can bring your digital data to the physical world with

    • Zoho Inventory Now Supports VeriFactu for Businesses in Spain

      Starting from January 1, 2026, Spain requires real-time invoice reporting for all B2B transactions. From July 2026, this requirement will extend to B2C transactions as well. All reporting must be carried out through the VeriFactu to AEAT (Agencia Estatal

    • Conditional Email Forwarding

      How can I set conditional email forwarding of the users? For example: Mail should be forwarded to a address only if it comes from a particular sender. So, I want such email forwarding, which forwards mails based on particular conditions, like the incoming

    • Why am I seeing deleted records in Zoho Analytics syncing with Zoho CRM?

      I have done a data sync between Zoho CRM and Zoho Analytics, and the recycle bin is empty. Why do I see deleted leads/deals/contacts in Zoho Analytics if it doesn't exist in Zoho CRM? How can I solve this problem? Thanks

    • Enhancements to Zoho Map integration tasks

      Hello everyone, We're excited to announce enhancements to the Zoho Map integration tasks in Deluge, which will boost its performance. This post will walk you through the upcoming changes, explain why we're making them, and detail the steps you need to

    • Let’s Talk Recruit: Meet Zia, your all-in-one AI assistant (Part-3)

      Welcome back to the Let’s Talk Recruit series. In the part 2 post, we explored how Zia has evolved with smarter summaries and seamless AI-assisted content creation. This time, we’re diving into the latest upgrades that take productivity even further —

    • Announcing Early Access to "Zoho CRM for Everyone" — A new and exciting update to Zoho CRM

      Update : Zoho CRM For Everyone's Nextgen Interface gets an upgrade! Hello everyone, We’ve updated the Zoho CRM for Everyone Nextgen interface based on your feedback. The UI is now simpler with a unified sidebar, a more visible global search and features

    • Problem with signature on zoho survey

      Hello, I'm trying to export individual responses with signatures on zoho survey. But the signatures on some of my surveys are not exported as the original image, but as a generic image, same for all (screen joins). Is there a solution to have the signatures

    • Unable to verify domain for Zoho People

      I have added TXT records in my DNS (GoDaddy) [screenshot attached], but unable to verify even after 12 hours after adding. On checking the console, it shows some errors [screenshot attached]. It appears that the verification flow is broken - please provide

    • Zoho Invoice Now Supports VeriFactu for Businesses in Spain

      Starting from January 1, 2026, Spain requires real-time invoice reporting for all B2B transactions. From July 2026, this requirement will extend to B2C transactions as well. All reporting must be carried out through the VeriFactu to AEAT (Agencia Estatal

    • Zoho Billing Now Supports VeriFactu for Businesses in Spain

      Starting from January 1, 2026, Spain requires real-time invoice reporting for all B2B transactions. From July 2026, this requirement will extend to B2C transactions as well. All reporting must be carried out through the VeriFactu to AEAT (Agencia Estatal

    • Weekly Tips : Make your email content error free with Spell check in Zoho Mail

      As someone who writes multiple emails a day, we are bound to make both grammatical and spelling errors. Most of them we may not even notice, and even if we do, we may not have the time to correct each one individually when we are in a hurry. So how do

    • Introducing Enhanced Storage Management

      We’re excited to roll out two new enhancements in Zoho Recruit, Subscription Information and Storage Management — designed to give admins complete visibility into subscription details, feature limits, and storage consumption — all from one place inside

    • how to download all my files

      We are in the middle of zoho docs to zoho workdrive migration. I can not access my zoho docs page. I get redirected immediately to a zoho workdrive page. I would like to download all my files so that I have a backup in case something goes wrong with the

    • Convert Zoho Books SalesOrder - Invoice

      Converting a Zoho Books Sales Order into an Invoice Using the SalesOrder Convert API Hello Zoho Developers, Today, we are sharing a simple and effective solution to convert a Zoho Books Sales Order into a Zoho Books Invoice using the SalesOrder Convert

    • Zoho Expense - Report Templates

      Hi Expense Team, I do a recurring trip once every week which has the same cost: Per diem Milage Toll Payment It would be great if there was a feature which allowed me to clone a previously submitted report or create a template reports. This would save

    • How to add tabular data when execute Add Record API

      Hi everyone! I was send api updateRecord follow by this request url : https://people.zoho.com/people/api/forms/json/<formLinkName>/updateRecord with parameters "inputData", "tabularData", "recordId". Ex picture below And response success: But. When I

    • Tip #51- Centralized Contact Management for Better Remote Support- 'Insider Insights'

      For our final topic of November, we’re diving into one of the most helpful features in Zoho Assist, the Contacts section on Zoho Assist;s dashboard. Whether you’re managing multiple clients, tracking past sessions, or simply looking to streamline your

    • Using gift vouchers

      We would like to be able to offer a limited number of gift vouchers, of varying values, to our customers, and are looking for the best way to do this. We have looked at Coupons and Gift Certificates, but neither seem to fit the bill perfectly. Coupons:

    • Option to Customize Career Site URL Without “/jobs/Careers”

      Dear Zoho Recruit Team, I hope you are doing well. We would like to request an enhancement to the Career Site URL structure in Zoho Recruit. In the old version of the career site, our URL was simply: 👉 https://jobs.domain.com However, after moving to

    • Say Hello to Telephony in Zoho FSM

      Zoho FSM now brings complete telephony support so your team can manage inbound and outbound calls without switching tabs. Faster responses, smarter routing, and total call visibility—all in one place. Choose the telephony setup that works for you Zoho’s

    • Next Page