3 Seemingly Trivial Mistakes That Hamper Your Sales Email Conversion Rate

3 Seemingly Trivial Mistakes That Hamper Your Sales Email Conversion Rate



Talking to a lot of customers over the past year has made, one thing clear - nearly all businesses out there - small, medium, or large have had to make a drastic change in their conventional sales approaches due to the covid outbreak. 
 
 The adoption of inside sales has gained momentum and businesses have started utilising technologies and applications on a dime. Businesses state that their email engagement rate went up to 48% higher during the pandemic. Now, as emails hold the power in turning your leads into premium customers, care must be taken to ensure that you avoid these three insignificant mistakes that might decline your sales email deliverability. They are,
  • Lacking a catchy headline
  • Information stuffing
  • No proper call-to-action.

Lacking a catchy headline
​


47% of the recipients open your emails solely based on your subject line. The first 60 characters of your headline line determine your open rate. So it is important to draft a compelling headline that draws your audience's eyeballs and intrigues them to open the email. The words "free", "limited time offer", "alert" have been overexploited which has lowered the chances of clicking your emails. Moreover, using these buzz words has a greater chance of your emails getting marked as spam. Here is a list of words when used in the subject line can land youremail in a spam folder:
  • Exclusive deal
  • Only today
  • Free 100%
  • Apply now
  • Limited time offer
  • Grab the deal
  • Reminder
  • Alert
  • Now or Never
  • Offer expires today
  • Once in a lifetime
  • Get it now
  • Free Membership
  • Guaranteed Return on Investment
  • Congratulations! You won
  • 100% cashback... are some of the blacklisted headlines that are filtered by the email providers before sending it to your customer's inbox.
 Leveraging the headline formula will help you  come up with catchy subject lines for your emails. However, you need to try a lot of variations to spot that sweet one. Here is the formula:



Without using a headline formula: Alert - Don't miss this chance to have a free call to discuss your requirements with our CRM experts
 
Using a headline formula: Schedule a call in less than a minute to discuss your requirements with our CRM experts

Information stuffing:













Opening your email is just crossing a chasm. Now convincing your audience for a sales pitch or enticing them to do your desired action is the beginning part of your acquisition journey. This particularly resides in the content. 
 
As there is a lot of emphasis on delivering value and contextual content, salespeople tend to stuff abundant information in their emails. An optimal email should be crisp, concise, to the point, and not exceed more than 4-5 lines. 
 
To frame the body of the email, consider greeting the recipient first, followed by an acknowledgement. Then, directly state the purpose of the email. And finally, direct them on what to do after reading the email.  
 
Information stuffed email body: 

Hello Sid!
 
Hope you are doing well! Thanks for showing  interest in evaluating XYZ CRM solution for your business. XYZ CRM is used by more than 60,000+ users around the globe. ABC, DEF, use our CRM for seamless integration and increased productivity. We are featured in major publications rewarding XYZ CRM as the best CRM solution for the year. We strive to deliver a remarkable experience to you. So, we would like to invite you to schedule a quick call to discuss your requirements with our CRM experts and see how we can help you further.
 
Without stuffing information:

Hello Sid!
 
Hope you are doing well! Thanks for showing interest in evaluating XYZ CRM solution for your business. We are here to assist you! Quickly schedule a call to discuss your requirements with our CRM expert and see if XYZ CRM fits your business.

No proper call to action



Adding a call to action button instead of a text hyperlink can increase your click-through rate by 2 folds. A prominent call to action button with its bold color automatically captures your audience's attention to click or at least to check what it is. 
 
However, an email's goal is to direct your audience to schedule a call or upgrade the product for which you must get them to click the call to action. Text hyperlinks may go unnoticed but a call to action button stands out. 
 
Text hyperlinked CTA - Schedule/Book your call 

Call to action button -    

Let's now group the above three simple strategies to see how effective it is in increasing your email performance.

Without using the three simple strategies: 


Using the three simple strategies:
​

Making these small changes in the subject, body, and CTA yields  incredible results. For a salesperson, time is money. Automating the email process with email marketing tools such as Zoho Campaigns helps you understand the user's requirements so you can draft an email that is more meaningful and relevant to potential prospects. 

    • Sticky Posts

    • As Sales Person, Here are my New Year Resolutions. What are Yours?

      Being a salesperson, I keep learning from my mistakes and have noted a few changes that I need to make in my approach. I take these resolutions going into 2021, hoping to keep it going for as long as possible :) 1. I will not say "Yes, our product has

    • Once Upon a Sales Meeting!

      It was an awkward silence in the meeting room "Uproar." John Kowalski, the new sales manager, was not happy with the team's performance. After scribbling something in the notepad, he decided to break the silence, John: I cannot believe you guys have been working like this. No reports, delusional forecasting, random targets, and no eye on the ball. Kevin: We followed Richard's orders. John: Well, Richard is not here anymore, is he? John walked up to the whiteboard, and wrote in big bold letters: "TARGET

    • Recent Topics

    • Record Logged in User while using CRM lookup field

      Is it possible, while using the Zoho CRM lookup field, to automatically use the user account logged into Zoho CRM in a hidden field? I was hoping to add employee accounts to my current plan. But would like a record on the Form submission of who submitted

    • Form Rules for Suburb Categories to alternate landing pages or Making a Fields Contents ALL CAPS

      I need to send differentform submissions to two to three different thank-you URLs (for Meta/Google pixels) depending on which suburb a user selects in a form. I have ~400 suburbs split into two categories (A and B, based on business value). Current challenges:

    • Collaps Notes

      There are times when long/large notes are added to a record i.e. Accounts or Deals etc. Currently, the full note is displayed in the notes related list section. It would be great if by default only 5 to 10 rows of the note are displayed when the note

    • Zoho Down

      I have a drop in my Zoho One services.

    • Runing RPA Agents on Headless Windows 11 Machines

      Has anyone tried this? Anything to be aware of regarding screen resolution?

    • Problem for EU users connecting Zoho CRM through Google Ads for Enhanced conversions

      Has anyone else experienced this problem when trying to connect Zoho CRM through Google Ads interface to setup enhanced conversions? Did you guys get it fixed somehow? The Problem: The current Google Ads integration is hardcoded to use Zoho's US authentication

    • Why am I getting event Pop-up Notification for events that have been cancelled?

      Why is Calendar Notification still popping up for events that have been cancelled or changed? Each time events are cancelled or changed, I have observed that I am still getting notifications for them. Below is a sample pop-up notification for one of the

    • Whatsapp Limitation Questions

      Good day, I would like to find out about the functionality or possibility of all the below points within the Zoho/WhatsApp integration. Will WhatsApp buttons ever be possible in the future? Will WhatsApp Re-directs to different users be possible based

    • Create a draft in reply to an email via Emails API

      Hi, I’d like to use the outgoing webhook to automatically create a draft reply to incoming mail. How can I use the Emails API to create a draft reply that is linked to an existing email thread? I couldn’t find the relevant method in the documentation.

    • India Tech Support

      Is there no phone tech support number for India? And no chat facility either?

    • Billing Management: #1 Billing a Universal Business Routine

      Hello, As the saying goes, "Do the hardest job first." We started with the complex subject of finance and revenue management, which is considered the backbone of any business. Now, let's shift our focus and take a deep dive into this Billing Management,

    • Show/ hide specific field based on user

      Can someone please help me with a client script to achieve the following? I've already tried a couple of different scripts I've found on here (updating to match my details etc...) but none of them seem to work. No errors flagged in the codes, it just

    • What is a a valid JavaScript Domain URI when creating a client-based application using the Zoho API console?

      No idea what this is. Can't see what it is explained anywhere.

    • 5名限定 課題解決型ワークショップイベント Zoho ワークアウト開催のお知らせ (9/25)

      ユーザーの皆さま、こんにちは。Zoho ユーザーコミュニティチームの藤澤です。 9月開催のZoho ワークアウトについてお知らせします。 今回はZoomにて、オンライン開催します。 諸事情につき、今月の開催回は中止となりました。 次回は10/31（金）14時からの開催を予定しています。 ━━━━━━━━━━━━━━━━━━━━━━━━ Zoho ワークアウトとは？ Zoho ユーザー同士で交流しながら、サービスに関する疑問や不明点の解消を目的とした「Zoho ワークアウト」を開催します。 Zoho

    • Zoho Calendar not syncing correctly with personal Google Calendar

      Coming to this forum as Zoho Calendar support team is not responding, any more. For the past 8 weeks, I have been having an issue with Zoho Calendar not syncing with my personal Google Calendar correctly. I subscribed to Zoho Calendar iCal in my personal

    • Customer Parent Account or Sub-Customer Account

      Some of clients as they have 50 to 300 branches, they required separate account statement with outlet name and number; which means we have to open new account for each branch individually. However, the main issue is that, when they make a payment, they

    • need a packing list feature

      In our business, goods listed on an invoice are packed in separate boxes and shipped off. for e.g. an invoice may have 10 items. each item could then be packed in different boxes depending on qty of each item. this packing list is as important as the invoice for purposes of shipping documents.  Request you to add this feature asap.

    • Workdrive 5.0 / API Documentation Workflows

      Hi Zoho, When will the API documentation of the workflows be published? We are interested in using it to trigger manual workflows from an external application. Greetings, Justin

    • How to keep track of bags, cans, drums of inventory?

      We buy and sell products that are packaged in bags 🛍️, cans🥫, drums🛢️, etc. with batch numbers. When we get a shipment of one of the products, how do we track we received (say) 10 cans each of 5L of a product and maybe we received 10 cans of another

    • Zoho Error: This Operation has been restricted. Please contact support-as@zohocorp.com for further details

      Hello There, l tried to verify my domain (florindagoreti.com.br) and its shows this error: This Operation has been restricted. Please contact support-as@zohocorp.com for further details. Screenshot Given Below -  please check what went wrong. Thanks

    • How many ZOHO-Sites does the ZOHO-One Suite allow for?

      The free version of ZOHO-Sites allows for two sites, but it seems that the professional version (which is included in the ZOHO-One Suite) only allows for two websites. Is that correct? How many sites can I have within one ZOHO-One account?

    • Webhook from Zobot to Zoho Flow fails

      I'm trying to connect from zobot to zoho flow. When testing in zflow, I am receiving all entered data from the connector correctly. The SalesIQ connector's "outputreaction" is {} (is this normal or is there a problem?). But as soon as I try my chat bot

    • Transition from Sole Proprietorship to GmbH (Limited Liability Company) – Best Approach in Zoho Books / Zoho One

      Hello everyone, I am currently operating under a Zoho One plan with a sole proprietorship in Switzerland. As of January 1st, 2026, I will be incorporating a new legal entity – a GmbH (Swiss equivalent of a Limited Liability Company). While the business

    • Best way to display complex Bookings Consultation Descriptions on Zoho Site?

      I am a new user so apologies if this has been asked before. I couldn't find any answers in the forum. We offer 18 complex Consultations to our subscribers. Our current platform lets me put detail on these Consultations thoroughly (200-300 words) during

    • DKIM cannot be enabled for the domain as no verified default selector present

      Hi Support Team, For Domain DKIM record trying to enable status. but showing error "DKIM cannot be enabled for the domain as no verified default selector present" So, please resolve the issue. Thank you.

    • Issue Connecting My Domain to Zoho Sites Despite Purchasing It from Zoho

      Hello, I am facing an issue connecting my domain to my website on Zoho Sites. Details of the issue: I purchased the domain directly from Zoho. I am already using the same domain successfully with Zoho Mail. However, when I try to assign this domain to

    • Insert auto number from main form into subform rows

      Hello. I'm trying to take from my main form "order number" which i have setup as an auto generated number into every line created in my subform. So when a row is created in my subform i want the "order number " from the main form to be inserted automatically.

    • Dark Mode - Font Colors Don't Work

      When editing a document in Dark Mode and selecting font colors, they don't show up on screen.  Viewing/editing the same document in Light Mode shows them just fine.

    • Integrate Bunq with ZOHO Bookes

      We are new users of ZOHO Books, and our bank (BUNQ, in the Netherlands) isn't listed on the bank integrations. Is there a way to handle this?

    • Access Denied

      I am iOS Developer and updating our clients project and shifted ZohoDeskPortalCore SDKs from cocoapods to SPM and changed few lines of code but now i am get access denied, the help center app is unavailable. please contact administrator.

    • Using Zoho Desk to support ISMS process

      Hi, I am evaluating using Zoho Desk for security incident management. This seems to be aligned with Zoho Desk purpose as its just another type of incident. However in security incident management, ideally I can link incidents (tickets) with a risk from

    • Bin Locations

      Dear all, I am wondering if someone has the ability to develop the bin locations option for zoho inventory (integrated with zoho books) Regards, Ryan

    • TaxJar vs Avalara

      Hi, I'm evaluating adoption of a sales-tax service for US based business. Anyone else have experience with TaxJar and Zoho Books? I am a Zoho One subscriber so anticipate needing to use Flow to make this work. It seems like Avalara are simply too expensive

    • How to check Leads with no Task (open activity)

      Hi everyone, I was wondering if there’s a way to view leads that don’t have any tasks assigned or open activities linked to them.

    • What can we do on our end to improve the Answer bot answers?

      Hi, I'm using the Answer bot card in the Codeless bot builder. I've input several questions and their answers in the FAQ section to feed the Answer bot. The text is all in French, as this is the language our customers communicate in. I've tried testing

    • Taxes for EU B2B Transactions

      Currently, ZC doesn't seem to have a procedure for validating VAT numbers of businesses purchasing in another EU state, and removing local VAT is valid.  This is essential for all inter EU B2B trade.

    • How to upload file to Connect using API?

      Hi there. I looked at the API documentation and nowhere did it mention how to use the API method to upload a file even though it is mentioned that it is possible to be done so. Please help.

    • Group Tax in Service Line Items

      Hi FSM Team! I noticed that when you update a tax in the service line item the group tax is not showing up as an option. Let me know what can be done thank you!

    • FSM Improvement Idea - Show an Import button when there is no data

      I am setting up FSM for a client and I noticed that there is no option to import data, see screenshot below. Even when you click Create Contact there is only an option to Import from Zoho Invoice. It is only after you add at lease 1 record that the Import

    • Zoho FSM API Delete Record

      Hi FSM Team, It would be great if you could delete a record via API. Thank you,

    • Next Page