In this post, I want to provide a behind-the-scenes look at Zoho Creator, a sense of what all of our engineers are doing.
First, to step back, Zoho Creator was born of an idea I had way back in 2002. I sketched out the underpinning of a programming language, with some strongly held convictions born of my own experience. In the beginning, that language had no syntax at all - it was living purely as a set of database tables. In programming language parlance, I had defined the "abstract syntax" of the language, without bothering to define a concrete syntax. In a way, the Deluge language had soul, but no body yet. I started an experimental project some time around 2003-2004. Zoho Creator itself was launched in 2006.
Unlike competing systems born at that time, Zoho Creator was not simply a form/view builder. It always had more power than that, as expressed by Deluge, which is why it has endured and thrived.
The most important aspect of evolution over the years has been in the runtime environment. Deluge has evolved from an interpreter to a just-in-time compiler, which was essential in achieving decent runtime performance. This took a fairly substantial effort, many many staff-years of R&D. We still want to speed it up much more, and there is ongoing R&D work in caching, scheduling and so on to speed things up further.
Scalability is another major area where we have spent a substantial amount of effort, consuming the majority of our team's time. Originally Deluge ran only on an SQL database. Today, it uses many different kinds of storage systems underneath, using each for what it does best. Distributed file systems, NoSQL systems, caching systems and of course SQL databases all play a role. We have also done integration with Zoho Reports, which uses is own engine underneath.
Now consider these two big items: moving from an interpreter to a just-in-time environment, and expanding beyond SQL database to multiple forms of storage. Normally these would have been highly disruptive to application developers, because we are basically doing brain surgery on the core system. The changes are essential because that was the only way we could keep the environment scaling and offering acceptable performance, while keeping our infrastructure costs reasonable so we can continue to be affordable to our growing user base.
We have pulled these off without major disruptions. I acknowledge we have had disruptions but I think the vast majority of our users, certainly any fair-minded observer, would agree they have been minor, and they were fixed fairly quickly. While any disruption is painful to our user community, and we take our responsibility of running this platform seriously, I want to emphasize that this whole cloud platform technology is still evolving rapidly, and a lot of R&D effort is going into it to make it really bullet-proof. This is true not just in Zoho, but across the industry.
Now what is ahead over the next few years? I am personally working on what I call Deluge NG - the next generation of Deluge that I hope would offer much more expressive power, while at the same time being as accessible as Deluge today. My goal is to empower the "casual programmer" or even power user to get a lot more done, without having to get a Computer Science degree. It is still early days on Deluge NG, but as it matures, I will post a series of articles on it. We will offer an experimental version of it online, running on a separate instance from the present Creator, so people can get a taste of what is coming.
For those technically inclined, the driving theme of Deluge, present in an underlying, unexposed form in the present version, but fully brought to the surface in Deluge NG, is the idea of a
fully queryable type system. Basically every type, every piece of data, in your program is fully queryable in Deluge, using a very expressive query syntax. The vision behind this queryable type system is that most of what you express in loops should really be queries on your data, and it is the lack of query power in languages that forces you to build explicit loops. For a variety of reasons that I won't get into here, explicit loops are a major design smell in my world, and I want our Deluge developers to be able to avoid them as much as possible.
I will conclude this post with one thing: Zoho Creator is the most important, most challenging piece of technology developed by Zoho. I have personally spent a decade of my technical life on it. It still has a long way to go to fulfill my original vision, but programming language platforms are hard. We have taken up this challenge because we have deeply held convictions on this subject, a near-religious belief that we can redefine the way we create world-class business applications. As with any religious belief, faith is needed; without that faith, nothing worthwhile is possible.
Sridhar
Recent Topics
Zoho Error: This Operation has been restricted. Please contact support-as@zohocorp.com for further details
Hello There, l tried to verify my domain (florindagoreti.com.br) and its shows this error: This Operation has been restricted. Please contact support-as@zohocorp.com for further details. Screenshot Given Below - please check what went wrong. Thanks
Important Update: Changes to Google Translate Support in Zoho SalesIQ
We’re updating our default chat translation options across all Zoho SalesIQ data centres to offer a more secure, in-house solution for your translation needs. What’s changing? We will be offering Zoho Translate (our in-house tool) as the default translation
FSM Improvement Idea - Show an Import button when there is no data
I am setting up FSM for a client and I noticed that there is no option to import data, see screenshot below. Even when you click Create Contact there is only an option to Import from Zoho Invoice. It is only after you add at lease 1 record that the Import
Zoho CRM Community Digest - July P1 | 2025
Hey everyone, The start of July 2025 marked a special milestone: 200 posts in our Kaizen series! For those new here, Kaizen is a go-to series for Zoho CRM developers, where we regularly share best practices, tips, and expert insights to help you build
can't login Kiosk URGENT
already try, can't login pls help to support. thanks.
Join our BI & Analytics Workshop at Zoholics UK 🇬🇧
Hello users, We are thrilled to announce a hands-on workshop at Zoholics UK, 2025, led by Ashwinth and Alan, our Product Experts. This session is designed for anyone who wants to move beyond raw data and truly understand their business performance using
What’s New in Zoho Expense (April – July 2025)
Hello users, We're happy to bring you the latest updates and enhancements we've made to Zoho Expense over the past three months, which include introducing the Trip Expense Summary report in Analytics, extending Chatbot support to more editions, rolling
Nimble enhancements to WhatsApp for Business integration in Zoho CRM: Enjoy context and clarity in business messaging
Dear Customers, We hope you're well! WhatsApp for business is a renowned business messaging platform that takes your business closer to your customers; it gives your business the power of personalized outreach. Using the WhatsApp for Business integration
Weekly Tips: Insert frequently used phrases in a jiffy using Hotkeys
You often find yourself using similar phrases in an email —like confirming appointments or providing standard information. Constantly switching between the mouse and keyboard interrupts your flow and slows you down.Instead of typing the same phrases over
Undo Command in Notebook
It would be handy to have an Undo in the row of icons at the bottom of the notes.
Improved UI for a Seamless User Experience - Calls, Tasks, and Meetings
Hello all, We are making UI unification across CRM so that the UI experience is seamless across the product. As part of that effort, we have made changes to the details page of activity-based module records—Meetings, Calls, and Tasks. Let's look at these
New Customization options in the module builder: Quick Create and Detail view
Hello everyone, We have introduced two new components to the module builder: Quick create and Detail view. The Quick Create Component It is a mini form used to create a record and associate it to the parent record from a lookup field. For example, if you have a Deals lookup in the Contacts module, then you can associate existing deals or create a deal and associate it with the contact. You can customize this Quick Create form by adding standard as well as custom fields. There is no limit to the number
Unable to send message; Reason:554 5.1.8 Email Outgoing Blocked
Hi, I sent few emails and got this: Unable to send message; Reason:554 5.1.8 Email Outgoing Blocked And now I have few days since I cant send any email. Is there something wrong I did? Also can someone fix this please
Cross References Do Not Update Correctly
I am using cross references to reference Figures and current am just using the label and number, i.e. Figure #. As seen here: When I need to update the field, I use the update field button. But it will change the cross reference to no longer only including
Add multiple users to a task
When I´m assigning a task it is almost always related to more than one person. Practical situation: When a client request some improvement the related department opens the task with the situation and people related to it as the client itself, the salesman
Narrative 9: GC—Meaningful conversations that benefit your customers
Behind the scenes of a successful ticketing system - BTS Series Narrative 9: GC—Meaningful conversations that benefit your customers Customers often seek immediate solutions, which is why self-service options are essential. Guided Conversations provides
FSM App Oddity
We recently rolled out FSM to our technicians, and only one technician is having an issue. He's using an iPhone with iOS 18.6 installed. When he goes to service appointments using the calendar icon at the bottom of the app, he gets a list view only. Typically,
Cliq Not Working !
Zoho Cliq has been experiencing connectivity issues since this morning. The app is unable to establish a connection with the server.
Injecting CSS into ZML pages
Is there a way to inject CSS into ZML pages? Use case: 1. Dashboard displays 'Recent Activities' card displaying a list of newly added records 2. Each item in list links to the record onClick 3. When a user points the cursor over an item in the list,
Power of Automation :: Automated Weekly Notifications for Unapproved Timesheets
Hello Everyone, A custom function is a software code that can be used to automate a process and this allows you to automate a notification, call a webhook, or perform logic immediately after a workflow rule is triggered. This feature helps to automate
Extracting Data from Sitelink APIs
Hi All, I'm working to pull data on Sitelink using API calls but i can't seem to extract it. If you click expand, you will see it has a lot of data in it. I tried extracting from the map but it's not giving me anything. Is there a workaround on this or
Export a list of fields for all modules in a spreadsheet with specific field data
Many of my clients are using spreadsheets to create lists of fields for all modules when starting a new implementation or when updating an existing setup. This is a useful process but also a very time consuming one. It would be good a list of fields could
[Important announcement] Zoho Writer will mandate DKIM configuration for automation users
Hi all, Effective Dec. 31, 2024, configuring DKIM for From addresses will be mandatory to send emails via Zoho Writer. DKIM configuration allows recipient email servers to identify your emails as valid and not spam. Emails sent from domains without DKIM
【Zoho Backstage】2025年7月のアップデート紹介
本投稿は、本社のZoho Desk コミュニティに投稿された以下の記事を翻訳し、一部抜粋したものです。 What's New - July 2025 | Zoho Backstage ユーザーの皆さま、こんにちは。コミュニティチームの中野です。 本投稿では、Zoho Backstage の直近のアップデートを3点抜粋して、ご紹介します。 目次 1.参加可否の確認:RSVP 2.証明書作成ツール:Certificate Builder 3.登録の承認 :Registration Approval 1.参加可否の確認:RSVP
Option to select location?
As a business coach, I meet with clients at various public locations. I have two or three pre-determined locations that I meet at. I would like the client to choose the location when booking an appointment. Is there a way to do that with a single service, or is the best way to accomplish this by creating one service for each location offered?
Can we have Backorder Management ?
Can we have Backorder Management ?
Display a field of an Account on the Ticket view
Hi there, We would like to display of the Account of the user submitting a ticket on the ticket view. See for example: How can this be achieved? It doesn't really matter where it will be placed as long as it is shown there. Thanks, Snir
Two factor authentication for helpdesk users
The company i work for wants use the helpdesk site in Zoho desk, as a place for their distribution partners to ask question and look for information about our product. The things there is suppose to go up there is somewhat confidential between my company
Remove "Invalid entries found. Rectify and submit again" modal
Following up on a post from a few years back, but can the Zoho team consider either removing the 'Invalid entries found. Rectify and submit again' modal that displays for empty mandatory fields OR allow an admin to change it? I've built a custom error
Insurance Agencies
I am reaching out to see if anyone has any experience in the Insurance Agency world with using Zoho exclusively for the CRM and commissions side of things. Lots of strong features like drip campaigns, meeting, calendars, emails, can all be found in here.
Problem with Egyptian internet ISP
Dears, We have problem with our ADSL internet SP, That your site not working with. So, we contact them and they asking us to contact you to solve this problem. The problem that when we are connecting to Tedata ADSL your website not working (Business Email). BR,, Mohamed Omar
Emails not being received from a particular domain
Cannot receive any emails sent from atco.com Domain is in the spam whitelist so should be no reason for it not to be coming through. Have filed a ticket and besides a generic response of we are looking at it - it seems there is no actual support workers
Mail Not Showing In Inbox or Sent Box
Hi, there are mails that are not displaying in both my inbox and sent box. I just tried the iPad app and it is the same but there is a blank field where a mail should be and it refers to a server error. Please fix this.
Possible to bold or indent text in the description field?
As part of one item, I often have a detailed description that would be much easier to read if there was the ability to have a bulleted list or bold text and the like. Is this possible? My last invoicing software allowed markup in the field so, for example, an asterisk meant a bullet. I haven't been able to find any documentation related to this. Any information would be appreciated. Thank you.
Marketing Automation List Entry Criteria is no longer an option
For a couple of years now we have used the "List Entry Criteria" option to filter our Journey recipient list. All of a suddent the option no longer exists for New Lists and I can only delete the option from existing lists but can no longer edit it. Anyone
GCLID arrives not in CRM with iframe integrated ZOHO Form
Hello amazing community, I enabled Adwords integration in ZOHO CRM. I have a ZOHO Form integrated in a wordpress. I tested iframe and Javascript. I enabled the "handover" GCLID in the ZOHO Form. When I add a GLID with http://www.example.com/?gclid=TeSter-123.
How to overcome Zoho Deluge's time limit?
I have built a function according to the following scheme: pages = {1,2,3,4,5,6,7,8,9,10}; for each page in pages { entriesPerPage = zoho.crm.getRecords("Accounts",page,200); for each entry in entriesPerPage { … } } Unfortunately, we have too many entries
Add Webhook Response Module to Zoho Flow
Hi Zoho Flow Team, We’d like to request a Webhook Response capability for Zoho Flow that can return a dynamic, computed reply to the original webhook caller after / during the flow runs. What exists today Zoho Flow’s webhook trigger can send custom acknowledgements
Triggering Zoho Flow on Workdrive File Label
Right now Im trying to have a zoho flow trigger on the labeling/classification of a file in a folder. Looking at the trigger options they arent great for something like this. File event occurred is probably the most applicable, but the events it has arent
Bidirectional sync between Zoho Bookings and Zoho CRM - Part 1
Hey, community members! The default integration between Zoho CRM and Zoho Bookings is unidirectional, which means that any appointments booked, rescheduled, or deleted in Zoho Bookings will be reflected in Zoho CRM. However, any modifications made to
Next Page