In this post, I want to provide a behind-the-scenes look at Zoho Creator, a sense of what all of our engineers are doing.
First, to step back, Zoho Creator was born of an idea I had way back in 2002. I sketched out the underpinning of a programming language, with some strongly held convictions born of my own experience. In the beginning, that language had no syntax at all - it was living purely as a set of database tables. In programming language parlance, I had defined the "abstract syntax" of the language, without bothering to define a concrete syntax. In a way, the Deluge language had soul, but no body yet. I started an experimental project some time around 2003-2004. Zoho Creator itself was launched in 2006.
Unlike competing systems born at that time, Zoho Creator was not simply a form/view builder. It always had more power than that, as expressed by Deluge, which is why it has endured and thrived.
The most important aspect of evolution over the years has been in the runtime environment. Deluge has evolved from an interpreter to a just-in-time compiler, which was essential in achieving decent runtime performance. This took a fairly substantial effort, many many staff-years of R&D. We still want to speed it up much more, and there is ongoing R&D work in caching, scheduling and so on to speed things up further.
Scalability is another major area where we have spent a substantial amount of effort, consuming the majority of our team's time. Originally Deluge ran only on an SQL database. Today, it uses many different kinds of storage systems underneath, using each for what it does best. Distributed file systems, NoSQL systems, caching systems and of course SQL databases all play a role. We have also done integration with Zoho Reports, which uses is own engine underneath.
Now consider these two big items: moving from an interpreter to a just-in-time environment, and expanding beyond SQL database to multiple forms of storage. Normally these would have been highly disruptive to application developers, because we are basically doing brain surgery on the core system. The changes are essential because that was the only way we could keep the environment scaling and offering acceptable performance, while keeping our infrastructure costs reasonable so we can continue to be affordable to our growing user base.
We have pulled these off without major disruptions. I acknowledge we have had disruptions but I think the vast majority of our users, certainly any fair-minded observer, would agree they have been minor, and they were fixed fairly quickly. While any disruption is painful to our user community, and we take our responsibility of running this platform seriously, I want to emphasize that this whole cloud platform technology is still evolving rapidly, and a lot of R&D effort is going into it to make it really bullet-proof. This is true not just in Zoho, but across the industry.
Now what is ahead over the next few years? I am personally working on what I call Deluge NG - the next generation of Deluge that I hope would offer much more expressive power, while at the same time being as accessible as Deluge today. My goal is to empower the "casual programmer" or even power user to get a lot more done, without having to get a Computer Science degree. It is still early days on Deluge NG, but as it matures, I will post a series of articles on it. We will offer an experimental version of it online, running on a separate instance from the present Creator, so people can get a taste of what is coming.
For those technically inclined, the driving theme of Deluge, present in an underlying, unexposed form in the present version, but fully brought to the surface in Deluge NG, is the idea of a
fully queryable type system. Basically every type, every piece of data, in your program is fully queryable in Deluge, using a very expressive query syntax. The vision behind this queryable type system is that most of what you express in loops should really be queries on your data, and it is the lack of query power in languages that forces you to build explicit loops. For a variety of reasons that I won't get into here, explicit loops are a major design smell in my world, and I want our Deluge developers to be able to avoid them as much as possible.
I will conclude this post with one thing: Zoho Creator is the most important, most challenging piece of technology developed by Zoho. I have personally spent a decade of my technical life on it. It still has a long way to go to fulfill my original vision, but programming language platforms are hard. We have taken up this challenge because we have deeply held convictions on this subject, a near-religious belief that we can redefine the way we create world-class business applications. As with any religious belief, faith is needed; without that faith, nothing worthwhile is possible.
Sridhar
Recent Topics
Custom CSS in Zoho Form
Hi, Please let me know, how we can add custom css in Zoho Form. Thanks
Zoho Recruit
Getting this issue
Missing Email
We recently started using ZohoMail we migrated our users from google workspaces. The migration process seemed to have gone smoothly however not all emails are showing in the inbox folder. For example: If I sort the inbox folder from old to new. (Oldest
Client Script Quality of Life Improvements #1
Since I'm doing quite a bit of client scripting, I wanted to advise the Zoho Dev teams about some items I have found in client script that could be improved upon. A lot of these are minor, but I feel are important none-the-less. Show Error on Subform
Account blocked after accessing via VPN
All my accounts are blocked after using a VPN. I have submitted multiple support tickets without response. It’s critical that my email be restored asap Can you please provide a way to unblock my accounts
Exchange Rate Updates
Hi, It would be great that when you work with multiple currencies, the exchange rate updates automagically every day (as seen on Zoho Books) or at least that when you create/update an opportunity the exchange rate could be manually updated, or maybe both!
Courses without signup
Can I create "real" public courses where no signup is needed?
Espace Sandbox – Votre environnement de test sécurisé dans Zoho Projects
Zoho Projects propose un sandbox sécurisé pour tester des configurations, des personnalisations et des modifications sans compromettre les données en production. Note : Disponible avec le plan Enterprise le plus récent basé sur les utilisateurs (y compris
Descargas en learn
Buenos dias, yo en mis cursos para no tener que cargar los archivos que utilizare en las lecciones decidi utilizar la opcion de bloques para añadir un enlace de mi workdrive con el video que deseo para que sea todo mas organizado, pero hay un problema.
Mail delivery
I initially had a problem sending any outgoing mail and was able to fix it on my own, given Zoho support never got back to me. However, despite being able to send emails now, none of my mail to different Gmail addresses are arriving, and they are not
Mermaid Support & Zoho Learn
Hi Zoho Team, I’m currently working with Zoho Learn and was wondering if there’s any way to add support for Mermaid syntax to create flowcharts, sequence diagrams, and other visual elements within articles or lessons. Mermaid is widely used in technical
Blocked due to VPN
Hi My account outgoing mails and IMAP access have been blocked due to using a vpn being interpreted as suspicious logins. I’ve tried to mail support but not sure if this is also blocked. This is extremely frustrating as I’m using a vpn because I’m travelling
reset admin access.
I am a user under the domain @lanutraceuticals.com. I do not have admin access. Kindly let me know the administrator contact or help me reset admin access.”
Unsubscripation booked domin
Kindly Un subscription booked domain
How to change Super Admin
Good Day, Can someone kindly guide me on how to change the super Administrator. I have tried many times but could not succeed.
Events disappearing in Calendar
To reproduce the bug: 1.- Add a new event in Calendar 2.- Type any name for the Event 3.- Click "Create" 4.- The event appears 5.- Click on the event to open it 6.- Optional: Edit the event 7.- Click OK 8.- After two seconds, the event disappears Now, click on another day and then come back to the inserted event's day. The event appears.
Mail transfer to a contact with multiple accounts
Hi, Since we can only associate one email for a Contact across Zoho, would it be a problem if we want to merge our mailbox in the future? For example, Mr. Jones is the main POC for 5 accounts, once we merge our mail where would the messages go-- is it
@mention not working in Mail
Am I missing something? When trying to forward a message there is a hint you could do this also by "@mention" at the end of the message. When typing (for example) "@s.." there should appear addresses from my contacts, shouldn´t it? But nothing happens! So what can I do? Best regards and thanks for any help in advance! JH P.S.: Sorry for my bad English.
Enable Zia-Powered Deluge Assistance and AI Agent Without Mandatory OpenAI Integration
Hi Zoho Creator Team, Hope you're doing well. We’d like to request a feature enhancement related to Zia's AI capabilities in Zoho Creator, particularly regarding Deluge Assistance and the AI Agent. Currently, as shown in your documentation (Generate Deluge
Zoho Sign community meetup series - India
Hello everyone! Zoho Sign is a comprehensive digital signature application tailor-made for Indian businesses with unique features like Aadhaar eSign, eStamping, USB/PFX signing. We are now excited to announce our first meetup series for Zoho Sign in India,
List of packaged components and if they are upgradable
Hello, In reference to the article Components and Packaging in Zoho Vertical Studio, can you provide an overview of what these are. Can you also please provide a list of of components that are considered Packaged and also whether they are Upgradable?
Product Updates in Zoho Workplace applications | June 2025
Hello Workplace Community, Let’s take a look at the new features and enhancements that went live across all Workplace applications this June. Zoho Mail Slideshow view for inline images in Notes View all your inline images added in a notes in a effortlessly
Assign multiple vendors to the same product
Guys, My business often purchase the same product from several vendors (based on price and availability). Is it possible to assign more than one vendor to the same product? I saw this same question in this forum, from some time ago. Is this feature available or, at least, in Zoho's roadmap? If not, is there any trick to solve my problem? Without this feature, I simply cannot manage my company's inventory, limiting very much the use of Zoho CRM. Waiting for your reply. Leonardo Kuba Sao Paulo / Brazil
Is there as way to shut off the invitation when you set up a new user?
Is there as way to shut off the invitation when you set up a new user? I would like to get all my users in the system, my org structure set up and tested, etc, BEFORE I invite the users. I did not see a way to shut of the automatic invitation email. The only way to get around it is to set up the users with no Email ID. However, when you do that - you get into the problem of not being able to update a user's Email ID (which makes NO sense whatsoever). If I set up a user with an incorrect email
Manage Engine login issue
App not available The app you're trying to access isn't yet available in the in data center region, where your account is present. To use ManageEngine, you can sign up for a new account in another data center region. Learn How Go to Zoho accounts Please
Zoho Creator - users "Name" Column
Hi, When you add user to an application inside Zoho Creator, the system generate an account name for it. We don't have the ability to change this name. According to Zoho creator Support (Case:11523656) : "The values displayed under 'Name' column of 'Users & permissions' section, is actually the respective account's username and not the actual name specified on the account. Usernames are system designated based on the account email address and cannot be modified from your end." We need to have the
Zoho Assist Unattended - devices disappearing
Hello, I've recently introduced a new model of laptops into our environment (Lenovo Legion). We are experiencing an issue where only the latest installed agent - laptop is visible in Assist. This issue does not appear with our Dell inventory. Example:
Searchable email tab in Bigin
Hi team, Could I please request a feature update, to be able to search emails within the email tab of Bigin. We have large correspondence with some agents and it would be very helpful if we are able to search from this section:
The silent force behind great customer service
Customer service is known to be a demanding role. Customer service agents are expected to bring empathy, clarity, and human connection to every voice call, chat, and remote session, even if the situation requires some time for customers facing stressful,
New From Email in Zoho Desk
Dear ZohoSupport, We are trying to establish a new From Address in Zoho Desk but we are facing difficulties. When trying to use the smtp.office365.com SMTP Server, after clicking the Save and Verify button, the Authentication Failed error pops up although,
Option in pipeline deal to select which hotel or branch or store if client has more than one local store
Hi, I would like to know if there is an option in the deal pipeline to select which hotel, branch, or store a deal is related to—if the company has more than one location. For example, I have a client that owns several hotels under the same company, and
Aggregate SalesIQ Knowledge Base Interactions into Zoho Desk Knowledge Base Dashboard
Hello Zoho Desk Team, We hope you're doing well. We’d like to request a feature enhancement related to the Zoho Desk Knowledge Base dashboard and its integration with Zoho SalesIQ. 🎯 Current Limitation When customers interact with knowledge base articles
Add Prebuilt "Partner Finder" Template with Native Zoho CRM Integration in Zoho Sites To: Zoho Sites Product Team
Hi Zoho Team, We hope you're doing well. We would like to request a prebuilt "Partner Finder" template for Zoho Sites, modeled after your excellent implementation here: 🔗 https://www.zoho.com/partners/find-partner-results.html ✅ Use Case: Our organization
Admin Visibility and Control Over Group Chats in Zoho Cliq
Hello Zoho Cliq Team, We hope you're doing well. While we appreciate the current capabilities in Zoho Cliq — including the ability to restrict who can create group chats and configure user permissions — we would like to request several enhancements to
Update Regarding Zoho Finance Applications' Domains For API Users
Hi users, Until now, both the Zoho Finance apps and their APIs shared a common domain. We've recently introduced separate domains for APIs. You can now start using the new domains for API calls. The old domains will not work for API users starting April
Ability for Agents to Initiate Voice Calls With Site Visitors Without Active Chat Session
Dear Zoho SalesIQ Team, Greetings, We would like to request a feature enhancement related to the voice call functionality in Zoho SalesIQ. Current Limitation: At the moment, voice calls can only be initiated by agents after a chat session has been started
Add new Card
How do you add a new credit card to a contact with Zoho API as can be done on web. I am not able to find way to do this with Books API, CRM API or Subscriptions API. This is an issue for our company as we do migration from a different system. I can add card to a subscription through Subscriptions API, but some of our customers may not have a subscription, but only invoices set up in Zoho Books. Is there any way in Zoho API to add new credit card to contact/customer?
Benchmark for Using Mail Merge in Service Order Scopes
Hello, I was wondering if Zoho CRM has a benchmark or best practices for utilizing Mail Merge in service order scopes. Specifically, I'm looking for guidance on how to effectively integrate this feature for creating and managing service orders, especially
This user is not allowed to add in Zoho. Please contact support-as@zohocorp.com for further details
Hello, Just signed up to ZOHO on a friend's recommendation. Got the TXT part (verified my domain), but whenever I try to add ANY user, I get the error: This user is not allowed to add in Zoho. Please contact support-as@zohocorp.com for further details I have emailed as well and writing here as well because when I searched, I saw many people faced the same issue and instead of email, they got a faster response here. My domain is: raisingreaderspk . com Hope this can be resolved. Thank you
Why don't we have better integration with Mercado Pago or Pagseguro?
Currently, the integration between Zoho Commerce and Mercado Pago for Brazil is very poor... Since it is old, it does not include the main payment method in Brazil today, which is PIX. Is there a date for this to finally be launched? There are numerous
Next Page