A campaign is a single message or offering at a point in time to a specific audience. Sometimes we want to send a sequential series of these. For example:

• Campaign 1 – January -  discount on soups
  
• Campaign 2 – February - two for one desserts
  
• Campaign 3 – March - free appetizers
  

In reality, during the year we would be sending multiple “Campaigns” that together make up an ordered collection of “Offers”. What would be the best way to organize this in Zoho CRM?

Would Campaigns become a collection of offers? How would we plan it? Would we use Zoho Marketing Hub to create an ordered collection of Campaigns to send to an audience during the year?

What would be your recommended way to organize this in the CRM?