Did you know?#3: How to target and run your experiment based on custom audience segments in PageSense

Did you know?#3: How to target and run your experiment based on custom audience segments in PageSense


Whatever kind of online business you're running, defining your target audience is the key factor to delivering relevant messages and further positioning your brand in the industry. Most marketing efforts revolve around this basic strategy of segmenting people who have similar needs, values, or characteristics and later targeting them with products or services meant to appeal to these ideal audience groups.  

Luckily, the same concept applies to website testing and optimization processes. By choosing a target audience for your experiment, you get to decide whom you should focus on and where you should run your experiments on your site. This method of audience targeting helps you reach the right consumers interested in your products or services with relevant messaging rather than entire audience groups who are less likely to convert on your website.

So, how do you target the right audience for your experiment? 

Using Zoho PageSense's audience targeting, you can both target basic audience segments (for instance, visitors coming to your site for the first time, visitors from a social media platform, and more) and tailor your own segments using the custom audience feature.

In today's post, we'll learn about what custom targeted audience segments are and how to successfully build your own custom audience condition in PageSense to boost your website's conversions.

A custom audience in PageSense is a more refined approach of audience targeting. This feature lets you target and run your experiment to more precise subgroups or subsets of audiences based on visitor parameters like their geography, age, gender, browser used, purchase behavior, language, or industry type, which cannot be done using the preset audience segmentation options available in PageSense. Furthermore, the option allows you to create a more powerful combination of audience groups using the ‘AND’ and ‘OR’ operations.

Say, for example, you run an ecommerce website and you want to A/B test the revamped product pages to visitors coming only from the United States region AND who access your website using Desktop devices. This could easily be done by manually creating custom audience conditions in PageSense as explained below:
  1. Click the +Custom Audience button on the AUDIENCE page of your experiment.

  2. Enter a title and description for the custom segment you want to create.

  3. From the Segment dropdown, choose the modifier and value for the selected audience segment as shown in the screenshot. Learn more about the different types of custom audience segments and the modifier conditions available in PageSense. 


  4. Ensure you choose the condition as ‘AND’ or 'OR' depending on the segment you want to create.

  5. From the Segment dropdown, choose the second modifier and value for the selected audience segment as shown in the screenshot.
    The final selection looks like:

  6. Click the Save Audience button.
    The saved segment will appear under the Custom Segments section across all of your experiments in PageSense and you can apply the same for any experiment.
Below are a few examples that show you the most effective ways to define custom audiences in PageSense for running your experiments better:

Target your experiment by geographical location
If you're looking to expand your online business to international audiences and want to understand which city or country markets are good for your business, choose to target your experiments to audiences based on the location.

Targeting your experiment by your visitors' geographic location, such as country, city, or region, is a powerful option when you want to show personalized web page content or run advertisement campaigns that match the interest of audiences from specific areas. This type of targeting is driven by factors like local festivals celebrated, popular regional news, tourism attractions, or business events happening in a region.

For example, say you own an ecommerce site, and you want to show personalized product recommendations to visitors from United Kingdom during the Christmas season. In this case, you can create a custom audience segment that targets your experiment page to visitors from this particular location as shown in the screenshot below.


Note: You can also use this option to target your experiment based on the languages spoken by visitors in different countries.

Target your experiment by query parameters
While running ad campaigns, it's important to both target the right consumers and provide the most relevant information to them on your website. If you find the right user who clicks on your ad, but the landing page for that ad isn’t customized, that conversion could be lost.

Targeting your experiment to visitors who reach your website pages that include (or exclude) a certain query string in their URLs could be useful when you want to understand the effectiveness of different ad campaigns on your website. This is usually tied to audiences who come through a specific utm_source like Facebook or Google and utm_campaigns like paid ads, Google Adwords, and more.

For example, say you own an online car dealership website and you want to redirect customers who click on a paid ad campaign with the utm_campaign=luxurycars to a landing page displaying luxury vehicles with prices and offers. For this, you can create a custom audience segment that explicitly targets your landing pages to visitors who contain this particular query string as shown in the screenshot below.


Target your experiment by user information
To achieve a specific goal or purpose of your online business, you will sometimes need to target your experiment to visitors with exact custom attributes such as age, email address, subscription plan, fields of interest, gender, marital status, or job role on your website. These attributes or visitor information can be collected when a user completes a form on your website, such as a signup, contact, purchase, or any other sort.

Targeting your experiment to visitors based on specific user attributes can help deliver the right message to the right audience and improve brand experience with ease. This is also considered the most precise method of audience targeting as it makes visitors stand out from the wide segment of users on your site.
 
For example, let's say you run a SaaS business and you want to show a personalized pricing page that offers an additional 30-day period to visitors who are subscribed to the Premium plan. In this case, you can create a custom audience segment to target your experiment to visitors who match this specific user attribute and value as shown in the screenshot below.
 
Note that to use 'user information' in audience targeting, you need to add an additional code snippet to your experiment page as explained in the steps here.

Target your experiment by weather/climatic conditions
Do you see your website sell more products when the temperature rises? Or does your tourism business attract more new bookings during cooler seasons?
 
Targeting your experiment based on the local weather of the visitors coming to your website is another modern technique used by marketers to craft influential website content, product pages, and ad campaigns. Weather-based audience targeting allows businesses to anticipate patterns of demand and tap into the needs and purchase intentions of customers during different seasons of the year. It's also a great way to gain a competitive advantage and increase the average value of orders and conversions on a website.
 
For example, say you run an ecommerce site and want to create a personalized homepage title for visitors living in climatic zones with temperatures below 41°F/5°C. In this case, you can create a custom audience segment to target your personalization experience based on audience's local weather as shown in the screenshot below.


Target your experiment by visitor activity
Visitors coming to your website will have different intentions and behaviors. For example, some might be looking to subscribe to your newsletter, some might be checking out new product releases, and others might just be there for window shopping or research purposes. If you're going to show the same home/landing page content to all visitors, you're definitely going to lose conversions and sales.

Targeting your experiment based on what pages your visitor interacts with on your site and what actions they take (or do not take) can be a great way to provide a personalized website experience during their next visit. This includes buttons clicked, products viewed, items bought, and other actions your visitor performs, revealing what your audience wants, avoids, and purchases. 

Using such specific visitor metrics, you can learn why specific actions or events on the site were not successful and later reach customers with more apt content or product offers based on their current activity.
 
For example, say you run an online tourism website and want to provide customized tourist packages with attractive coupon codes to customers who viewed the Adventure tourism package but exited your web page without completing a booking. In this case, you can create a custom audience segment to target your experiment for these segments of visitor interest and behavior as shown in the screenshot below. 

Note that to use 'visitor activity' in audience targeting, you need to add an additional code snippet to your experiment page as explained in the steps here.


Currently, weather-, user-, and visitor-activity-based audience targeting options are only available for personalization experiments in PageSense. However, the user and visitor activity(custom dimensions) based segmentation option is available under report filtering across all of the experiments in PageSense except for push notifications. Learn how to filter reports based on custom dimensions.

Target your experiment by specific referral site URLs
Depending on the ways you market your website online, you'll likely have numerous different referral sources. Analyzing which source brings in more traffic and revenue to your business is a surefire way to get more traffic from multiple channels. Targeting your experiment based on referral URLs—sources that your visitors came from, such as Facebook, Google, Twitter, Quora, influencer blogs, and other external sites—can help you promote your website and products on these specific channels. 
 
For example, say you own an ecommerce site, and you want your experiment to only target visitors referred by 'facebook.com'. In this case, you can create a custom audience segment to target visitors from this specific Referral site as shown in the screenshot below. 

 
Bonus tip: Have no clear target audience in mind to run your experiments? Or don't know how to decide where to start when segmenting a target customer audience? Consider these points in choosing the right target audience segments:
  • Do you have seasonal-only customers or customers who are only interested in certain types of products, services, or events?
  • Are you an organization that needs to send different content to partners, sponsors, users, or other patrons?
  • Does it matter if your contacts are local, domestic, or international?
  • Have you thought about the requirements of users based on different weather conditions?
Was that useful? Please leave us your comment/feedback in the comment box below.

Are you looking to create a new custom audience segment to target in your experiment but aren't sure how to implement it? Just write to us at support@zohopagesense.com and we will be happy to guide you.

Start learning. Start customizing!

    • Recent Topics

    • DYK 4 - Reactions

      Did You Know that you can react to comments in Zoho Projects? In a collaborative workspace, comments come in throughout the day. Some need a detailed reply, others just need to be acknowledged, and the more the replies, the harder it is to follow the

    • Atlassian Jira integration live in Zoho Apptics

      Tracking crashes and fixing them often happen with different tools. You might use Zoho Apptics to track crashes and understand what went wrong and Jira to resolve those issues. If you use both, you're probably familiar with the manual effort involved

    • GLM 5 not available

      Hello, I am trying to setup a Zia Agent using agents.zoho.com. The settings says that GLM5 is among the list of free zoho hosted models available. However, when I try to setup an agent and pick a model from the list only GLM 4.7 Flash is available. How

    • Native QuickBooks integration for Zoho CRM: Connecting sales and finance

      Greetings, I hope all of you are doing well. We're excited to announce Zoho CRM's integration with QuickBooks Web, which is designed to synchronize your CRM data with your QuickBooks accounting records and bridge the gap between sales and finance. This

    • Knowledge base articles is now available in the Zoho Desk mobile app!

      Hello all,   As a customer service agent, every day you might have to deal with many questions and issues reported by the users. With Knowledge Base, you can reduce the issue resolution life cycle for your organization.   We are delighted to announce that we have brought in support for 'Knowledge Base articles' in the Zoho Desk iOS mobile app.  This feature is already available for Android users.   KB articles are available to iOS users in the latest version of the app (v2.4.9). You can update the

    • Urgent Issue – Draft Reply Fails to Save When Message Contains Code Snippets

      Hello Zoho Desk Support Team, We are experiencing a critical issue in the ticket reply editor that is directly impacting our support operation. Whenever we write a reply containing code snippets, URLs, or technical content (for example, terms like “curl

    • Introducing parent-child ticketing in Zoho Desk [Early access]

      Hello Zoho Desk users! We have introduced the parent-child ticketing system to help customer service teams ensure efficient resolution of issues involving multiple, related tickets. You can now combine repetitive and interconnected tickets into parent-child

    • Zoho CRM Meetings Module Issues

      We have a use-case that is very common in today's world, but won't work in Zoho CRM. We have an SDR (Sales Development Rep) who makes many calls per day to Leads and Contacts, and schedules meetings for our primary Sales Reps. He does this by logging

    • Huge confusion in zoho crm and zoho analytics

      Context => We have reporting based hierarchy in zoho crm and basically there will be one sales head and couple sales managers and 10 pre sales excutives divided between 2 sales managers we have maintained that in zoho crm and there is complex reporting

    • information on a suggestion how to treat old records in the - pipeline deals, notes, activities (tasks- events-calls) and emails etc.

      Hi, I would like information or a suggestion on how to treat old records in the - pipeline deals, notes, activities (tasks- events-calls) and emails etc. ? As each option (pipeline deal, notes, activities, emails etc.) counts as a record and as we advance

    • Inventory batch details

      Hi there, I'm trying to get the batch details of an item, here's what I've done so far. I've sent cUrl request to the below endpoint and I get a successful response. Within in the response I find the "warehouses" property which correctly lists all the

    • Automated entries past the current month in a calendar report

      Hi all, I have an autmation problem. I have a from which on succesfull entry adds either 5 or 10 more of these entries with a slight change so our customers can see it throug a calendar report on the webiste. The entry put in manually shows up perfectly

    • What's New in Zoho POS - April 2026

      Hello everyone, Welcome to Zoho POS’s monthly update, where we share our latest feature updates, enhancements, events, and more. Let’s take a look at how April went. Access and manage other web applications in Zoho POS with Web Tabs You can now access

    • Zoho Trident Windows - Streams Not Visible

      Namaste We’re having an issue with Streams not being visible in Trident (Windows), which is important for us as we share many emails internally. It appears that the feature to show Streams above the Inbox folder, as seen in the default mailbox view, is

    • Search through email contents

      Is there a way to search through the email history of a lead? Meaning if among the 50 emails to a lead about different topics I want to find all the ones with the word "pizza" in the body of the email, is that possible? Thanks for your help, Hanan

    • Adding Multiple Products (Package) to a Quote

      I've searched the forums and found several people asking this question, but never found an answer. Is ti possible to add multiple products to a quote at once, like a package deal? This seems like a very basic function of a CRM that does quotes but I can't

    • Early Access: Check Printing in Zoho Books

      Hello Everyone,   Are you constantly writing checks to pay your vendors?   We've got a great news to share with you! You can now pay your vendors by writing and printing a check directly from Zoho Books. The feature is ready and we'll be rolling it out to our customers in phases.  It is available in the  US Edition of Zoho Books and also in the Global edition, where the country is selected as USA and the currency is USD.   Here’s a summary of what’s possible:   1. Write and print a check. 2. Make

    • Trash - Delete All

      We use 6 inbox shared (via IMAP). The Trash bin contains a lot of messages. Is it possible to delete them all permanently? Is there a rule to empty trash bin after xx days? Deleted permanently message in TeamInBox are deleted permanently in the related

    • Internal mails on our company domain (managed by Zoho) do not get delivered

      Hi last week Thursday and Friday a colleague had sent me two emails which did not show up at all in my inbox, spam or anywhere else. What this a problem with Zoho mail in general or did this affect just us? From the forum is reads like many problems had

    • Upgraded sentiment analysis model for more accurate detection

      Hello everyone! Sentiment Analysis in Zia is being upgraded to a newer model to improve how customer sentiment is detected and interpreted. This transition is aimed at getting better contextual understanding across all supported channels. As part of this

    • Paste Options don't work

      I've always wondered about this, as I've experienced this issue for quite some time now. Why don't the right-click Paste options work properly in Zoho Writer? I can use Ctrl + V without any issue, but if I right-click and use one of the Paste menu options,

    • What's New - April 2026 | Zoho Backstage

      Hello everyone, April has been focused on improving speed, reliability, and overall platform performance. Here are a few updates from this month. Safaricom M-PESA for event payments in Kenya Organizers hosting events in Kenya can accept payments through

    • Enrich your contact and company details automatically using the Data Enrichment topping

      Greetings, I hope you're all doing well. We're happy to announce the latest topping we've added to Bigin: The Data Enrichment topping, powered by WebAmigo. This topping helps you automatically enhance your contact and company records in Bigin. By leveraging

    • Adding contact to account automatically in helpdesk?

      Hello, We're using Zoho desk to managed our helpdesk tickets.  Is there a way to add contacts (email senders) automatically to an account based on their emails domain name?  For example:  when UserA@companyx.com send an email to our support mailbox, a trigger or a workflow would automatically add the userA to Companyx account if it does exists  Please advise Thank you 

    • Consolidate your workflows and be more productive - Introducing Multiple Conditions in Workflow Rules

      Workflow rules in Zoho CRM helps you automate your routine tasks and save time. Usually, while creating a workflow rule, you'd provide the basic details of the rule, specify when the rule should be triggered and associate set of actions to be executed whenever the rule criteria is met. And you’d create a new workflow rule for every new automation that you required.  Not anymore! You can now combine multiple conditions and the corresponding actions to follow in a single workflow rule. Let’s look at

    • How has Zoho still not resolved Daylight Savings Time?

      According to these forums Zoho has been working on DST for 12 years. Totally unacceptable. Am I missing something? Why are other customers who observe DST not screaming for this to be fixed? Are there reasonable workarounds? This is a must-have for

    • Overview on users IMAP settings

      We have about 30 users who all have the channels/email/email configuration/IMAP integration/O365 enabled and emails are synchronized. Here my problem: Passwords for the email accounts are expiring on individual bases and most of the users forget to update

    • Digest Avril - Un résumé de ce qui s'est passé le mois dernier sur Community

      Chers utilisateurs, Un nouveau mois riche en nouveautés vient de filer à toute vitesse chez Zoho Community France ! Jetons un œil à ce qu’il s’est passé. Des webinaires à votre image avec Zoho Webinar Vos pages d’inscription sont souvent le premier point

    • Introducing SlyteUI : From Idea to a Working Interface in Minutes

      SlyteUI is now live across all DCs as of 4th May 2026! Hello everyone! Are you spending hours building basic UIs? Does even the smallest customization feel like a major task? CRM customization should feel intuitive and straightforward, not time consuming

    • Integrate QuickBooks with Bigin and streamline your sales and accounting!

      If your business relies on Bigin for customer management and QuickBooks for accounting and invoicing, this new integration is here to make your operations more efficient. By connecting these two platforms, you can now manage your CRM and financial processes

    • Updates to native forms in Zoho LandingPage

      Hello all, We have a couple of updates to native forms in Zoho LandingPage that we think you will find useful. Country code on phone number fields You can now enable a country code dropdown on the phone number field. Visitors select their country code

    • Import KB template OR Export template for zoho desk?

      Greetings. Can you tell me if there is a way to get an EXPORT of my KB articles? OR is there a template you supply for importing KB articles into my zoho desk? I am looking for a method of understanding what fields can be imported, and what their possible

    • Set Custom Icon for Custom Modules in new Zoho CRM UI

    • [Bug] WebAuthn passkey registration blocked on rpIds with TLDs longer than 6 characters (.accountant, .technology, etc.) — isValidDomain regex too strict

      Hi, Filing on behalf of an enterprise customer where Zoho Vault is deployed across the company. The Chrome extension blocks WebAuthn passkey registration on legitimate sites whose Relying Party ID (rpId) has a TLD longer than 6 letters. This affects every

    • Customer Support Portal

      Hi, As I am dealing with and waiting for help with a serious Zoho Mail issue, I tried to submit requests and manage my requests by logging into the Customer Support Portal, but it keeps saying that I do not have a valid email address and cannot login.

    • Rich Text Type Format for Notes Field

      Has it been discussed or is there a way to insert a table in the notes field? We sometimes receive information in a table format, and it would be beneficial to have it in the same format as a note on a record.

    • Can not send or reply to mails

      Hello, I can not send mails or reply. If I try to send a mail i get "Unable to send message;Reason:553 Replaying disallowed. Invalid Domain - invata-programare.ro" Can you help me, please? Thank you!

    • Urgent: Subscription Correction Needed - Org ID 805493328

      Dear Zoho Billing Team, I am writing to request an urgent correction regarding a recent renewal for my account, Master Bed Trading (Organization ID: 805493328). Due to a mistake during the checkout process, I accidentally renewed our Zoho Forms subscription.

    • Zoho Sites Designer/Developer

      Hello, Besides Upwork, are there any other places to find experienced Zoho Sites designers/developers? I couldn't seem to find a page on Zoho that lists these professionals that are certified with Zoho Sites.

    • HTML PDF Templates / Build From Scratch option not visible for Custom Modules

      Hi everyone, I am working with Zoho Books Custom Modules and trying to create a custom 4x4 package label PDF template using HTML/CSS. According to the official Zoho Books documentation for HTML PDF Templates, there should be an option like: Settings →

    • Next Page