Enhancements to the formula field in Zoho CRM: Auto-refresh formulas with the "Now" function, stop formula executions based on criteria, and include formulas within formulas
Dear Customers,
We hope you're well!
By their nature, modern businesses rely every day on computations, whether it's to calculate the price of a product, assess ROI, evaluate the lifetime value of a customer, or even determine the age of a record.
With Zoho CRM, you can include such calculations within records using the formula field. Today, we're introducing some new enhancements that aim to improve the accuracy and usability of formulas in your business processes.
Enhancement 1: Auto-refresh time-based formulas to view real-time values.
Businesses rely on time-based computations to conduct various analyses. Some computations measure time like a stopwatch. For example:
- To ascertain the possibility a customer might churn, you would compute the age of their deals.
- To validate an applicant's eligibility for an insurance policy, you would calculate the age of the applicant as of the current date.
The above examples are ongoing calculations that show the age of the record or of the customers. For these types of computations, you might expect that the formula is constantly ticking and rendering an accurate time measurement whenever you view the record. However, formula fields in fact compute and render the latest result only when the record is edited manually or updated via automation. By simply viewing a record, an agent may not be seeing accurate results. This enhancement addresses this.
Though formulas that provide the latest values include a "now" function in their syntax, computing all of these formulas continually and concurrently across all records poses a significant technical constraint. To address this constraint, we've introduced a checkbox to the formula field property labeled, Automatically refresh formula fields containing the Now function in real time.
Limitation:
- You can apply the auto-refresh only for two fields with the Now function per module.
- Fields enabled with auto-refresh will have updated values every time you view them. But, this doesn't qualify for record edit. If you have automations based on edit of a record, this record will not be used unless the record is really "edited".
- Also, creating custom views and filters using these fields cannot be done.
Enhancement 2: Stop formula executions based on criteria.
In contrast to the case above—where you'd expect the formula to run constantly—there are scenarios wherein you may want to stop a computation from executing. Let's say a customer has churned, and you want to calculate the time it took them to churn. In that case, you might want the formula to stop computing under certain conditions.
Accordingly, you can use this new function to:
- Calculate the number of days the deal was under negotiation
- Calculate the number of days spent in trial before conversion
- Calculate the number of days taken to ship a product
You may want to stop ongoing computations whenever there are events acting upon a given record. By doing so, you can determine the amount of time the record spent in a particular stage.
Previously, there hasn't been any functionality in Zoho CRM that effectively stops a formula from computing. Even when a cutoff date has passed, formulas continued to compute durations. With this enhancement, you can stop computations or freeze values based on specific criteria.
With these two enhancements, you can choose how you want your time-based formulas to be computed—to keep them running or to stop at a given time.
Limitation:
- A formula field that has auto-refresh and stop criteria enabled, then those fields cannot have multiline fields, picklists, and lookup fields as participating fields.
A formula is only as powerful as its components. Zoho CRM enables you to construct various complex formulas, but one missing piece has been the inability to include an existing formula field to construct a new one.
Thus far, you could do this by building a long and linear syntax.
For example, let's say you want to determine the discounted value and overall discount percentage for your finalized quotes. Firstly, to determine the discount value, you'd write a formula.
Next, to find the discount percentage, you'd write another formula that looks something like this:
As you can see, the structure of the formula involves an existing computation. In Zoho CRM, to achieve this, you'd first formulate the discount value, and then—to find the percentage—you have to repeat the discount formula to get the percentage.
This is complex, redundant, and time-consuming—problems that this latest enhancement addresses.
A formula field looks like any other field in Zoho CRM. Thus, in addition to the list of fields available under the fields part of the formula configuration, all the existing formula fields will also be listed. Admins can construct new formulas using the existing formulas without having to repeat syntax.
That's all for the updates. If you have any feedback or questions, please drop them in the comments section. Let's connect!
Release plan: These enhancements are lined up as part of #crm25q1 updates.
