how to access product detail section from the price book page

how to access product detail section from the price book page

Hi,

I need to set up rule for my pricing books, where list price should be updated according to the changes in custom field in price book page(for example: i would like list price to be multiplied x times in case of custom fields value is x). How i can access product details such as unit price and list price from the price book page using custom function?