how to change the name on the email that people see who it is from

How do I change the name that the recipient sees when viewing my email..

IE... steve jones < jim smith@domain.com

I would like to have it say Jim Smith < jim smith@domain.com

please help..

I went in and changed the Super Administrator name from Steve Jones to Jim Smith successfully but still no change on the from:

When receiving an email

Thanks for your help