How to Manage Marketing Activities With Zoho One?

How to Manage Marketing Activities With Zoho One?

Zoho One offers your marketing team a wide range of tools that help in building a strong presence, sending prospects the right message, and getting returns on the marketing budget. Other than building a strong presence, Zoho One also helps in capturing leads from all important channels.

With Zoho Marketing Automation, you can successfully manage all marketing activities across various channels. It helps in generating more leads, converting them into customers, and retaining them for a long time.

No matter what marketing activities you may be thinking about or including in your strategy, Zoho One is capable of managing them all with great efficiency. Below, we will see how to manage marketing activities with Zoho One effectively.

Building and Optimizing a Website With Zoho One

Regardless of whether you wish to make a new website or you want to increase conversions for the present ones, Zoho One offers a wide range of tools that help in tracking performance and testing new ideas. When you design Zoho Campaigns with a comprehensive strategy and track them often, you will be in control of all measures that should be taken to improve your marketing.

  1. Website Builder: It doesn’t matter if you are a beginner, an intermediate, or a professional; Zoho Sites is an all-in-one online website building solution. Zoho understands that designing a website can be a daunting process for people who have no technical background. Hence, Zoho comes with features that make this task simple. Whether it is about building something as easy as a blog or as difficult as a business website, Zoho Sites makes it intuitive and easy with features such as elements, sections, and visual editor.

  2. A/B Testing: You can enhance your website engagement by running the A/B tests on a consistent basis. The A/B tests help in understanding the webpage variations with the PageSense to compare conversion rates. This can be an excellent way to develop a client-centric approach and design marketing campaigns.

  3. Visual Analytics: You can review heatmaps and scroll maps to understand how visitors use a website. This basically helps in visualizing how the visitors coming to the website are interacting with it.

  4. Goal Tracking: One of the best ways to plan and implement the Zoho campaigns is with goal tracking. You can easily track website elements and measure the performance of pages to meet goals.

  5. Personalization: Zoho also helps in personalizing the website experience with the combination of web analytics and A/B testing. Zoho PageSense is a great tool that helps in optimizing the conversions and understanding your audience for delivering a seamless customer experience.
Engaging Customers All Across Channels

Zoho One comes with multiple ways for engaging prospects and customers. It is software that offers businesses the tools needed to be in the right place, to say the right things and at the right time.

  1. Email Marketing: Businesses can use the email marketing feature offered by Zoho One for creating, sending, and tracking an effective email marketing campaign.

  2. Custom Forms: Businesses can create forms that match a brand’s style with the right themes and templates. You can use the forms as they are or you can customize them according to your needs. To ramp up the Zoho campaigns, businesses can also personalize the forms and let a brand do the talking.

  3. Social Media: Zoho Marketing Hub enables businesses to post and monitor social media accounts from just one place. It is possible to plan, post, and track the performance of all social media campaigns which further helps in improving the marketing plans.

  4. Surveys: Zoho One helps in sending targeted surveys and learning more about the customers. These surveys help the brands to develop a client-centric approach and design plans that can pay off in the long run.

  5. Live Chat: The live chat feature of Zoho One helps in monitoring and chatting with website visitors. Businesses can connect with the visitors in real-time and confirm if their concerns are being met. This helps the brands to gain an edge when it comes to marketing.

  6. Live Events: Zoho One also helps in running smarter and better events on a real-time basis. Brands can plan events and present them to their audience in real-time for knowing the suggestions of the audience.
Marketing Automation

Zoho One also offers marketing automation that enables to make repeatable and measurable marketing processes easier. This helps in shortening the sales cycle and a better alignment of sales and marketing teams. Zoho One helps in doing this easily by automating the marketing processes with a visual customer journey.

In addition, marketing automation also comes with a CRM feature that helps in attributing the results of marketing campaigns to individual customers. Furthermore, it is also possible to track the lead volume, ROI, and other KPIs in just one place using the marketing automation feature of Zoho One.

Team Work

To get more work done, the marketing team constantly needs evolved tools for reaching new customers. Zoho One solves this need suitably. It comes with many tools that help in creating content, collaborating with other teams, and sticking to a budget.

  1. Office Suite: The team members have a choice to collaborate with each other in real-time using the Office Suite feature. This feature helps in discussing documents, presentations, and spreadsheets while also planning Zoho Campaigns.

  2. Team Messaging: Zoho One can be used to chat with teammates on a one-on-one basis or in dedicated channels across many different devices.

  3. Project Management: Zoho One is great at creating projects, meeting deadlines, and assigning suitable tasks.

  4. Online Meetings: The marketing team can also effectively host online meetings using Zoho One. It is possible to carry out meetings with colleagues, customers, and partners.

Conclusion

As stated in the beginning, Zoho One comes with a wide range of tools that help in managing marketing activities with ease and efficiency. A suitable marketing plan can be developed and implemented using the useful features of Zoho One that further helps in brand development and doing well as a business.


I hope that you learned something new
Follow me for more such posts!

Cheers!
Abhi
(Seasoned Zoho Authorized and Certified Partner)

Feel free to contact me if you have any queries
Email: abhishek(@)encaptechno(dot)com
Call: +1-416-405-8185
 

    • Sticky Posts

    • Connect with Zoho users from your industry, virtually!

      A couple of years ago, we started setting up industry-wise channels for users with similar businesses to chat and discuss Zoho contextually. We started with Real Estate and E-commerce sectors, creating a chatroom and hosting regular meetups on niche areas

    • Feature update: Advanced security settings

      We've previously written about how using security policies could be beneficial for admins. To enable you to better protect your organization, we've come up with a few additional settings for security policies in Zoho One that can be used to regulate your users' web sessions. What are web sessions? A web session refers to the period of time you stay signed in to your Zoho One account. You create a new web session every time you sign in to Zoho One (or any of its included apps), and this session exists

    • Recent Topics

    • Delete commerce website

      I need to delete a commerce website, but the only option is to click on settings, REQUEST DELETE, choose an urgency notice, add a message....AND THEN nothing, no way to send the request. Why is nothing simple!?!?!  I just want to delete the store.  The

    • Adding external users to Zoho Social under Zoho ONE licence - how to best achieve this

      My client has a small business, and we are looking to implementing Zoho ONE with a single flexible user licence as that is all they really need and offers the best pricing for the range of modules we eventually wish to set them up with, one of which will

    • Has anyone built a custom AI support agent inside Zoho (SalesIQ/Zobot)?

      Hi all, I’ve been experimenting with building my own AI support assistant and wanted to see if anyone here has tackled something similar within Zoho. Right now, I’ve set up a Retrieval-Augmented Generation (RAG) pipeline outside of Zoho using FAISS. It

    • This mobile number has been marked spam. Please contact support.

      Problem Description: One of our sales agents in our organization is unable to sign in to Zoho Mail. When attempting to log in, the following message appears: This mobile number has been marked as spam. Please contact support at as@zohocorp.com @zohocorp

    • Zoho Books - Hide Convert to Sales Order if it can't be used.

      Hi Books team, I noticed that it is not possible to convert a Quote to a Sales Order when a Quote is not yet marked as accepted. My idea is to not show the Convert to Sales Order button when it is not possible to use it, or show it in a grey inactive

    • What’s New in Zoho Inventory | April 2025

      Hello users, April has been a big month in Zoho Inventory! We’ve rolled out powerful new features to help you streamline production, optimise stock management, and tailor your workflows. While several updates bring helpful enhancements, three major additions

    • Zoho Books - Quotes to Sales Order Automation

      Hi Books team, In the Quote settings there is an option to convert a Quote to an Invoice upon acceptance, but there is not feature to convert a Quote to a Sales Order (see screenshot below) For users selling products through Zoho Inventory, the workflow

    • When Zoho Tables Beta will be open to EU data center

      Hello all, We in EU are looking at you all using and testing and are getting jealous :) When we will be able to get into the beta also? We don't mind testing and playing with beta software. Thank you!

    • Pass current date to a field using Zoho Flow

      I am trying to generate an invoice automatically once somebody submits a record in Zoho CRM. I get an error in the invoice date. I have entered {{zoho.currentdate}} in the Date field. When I test the flow, I get "Zoho Books says "Invalid value passed

    • API: Mark Sales Order as Open + Custom Status

      Hi, it's possible to create Custom Status (sub-status actually) states for the Sales Order. So you have Open, Void. Then under Open you can have Open, and create one called Order Paid, Order Shipped, etc etc...which is grouped under Open. I can use the

    • Zoho Quartz Screen Recording

      Hello, can we get access to Quartz, please, as a standalone solution? It would be great for creating training videos for current and future staff on how to use Zoho software according to our company requirements. Thank you

    • Tip 26: How to hide the "Submit" button from a form

      Hi everyone, Hope you're staying safe and working from home. We are, too. By now, we at Zoho are all very much accustomed to the new normal—working remotely. Today, we're back with yet another simple but interesting tip--how to hide the Submit button from your forms. In certain scenarios, you may want to hide the submit button from a form until all the fields are filled in.  Use case In this tip, we'll show you how to hide the Submit button while the user is entering data into the form, and then

    • filter broke my data

      I uploaded a file recently from Sheets and it has top 2 rows frozen, with table headers in second row and each one is filterable. somehow my first 2 columns became unfiltered and no matter what I do I cannot reapply the filter?? also didn't realize they

    • How do I move Notes around within a Group?

      It says here: " You can now sort notes by title (alphabetically), or by date modified and date created. You can even organize your notes by dragging and dropping them into a particular order. To sort your notes, simply go to Settings and tap “Sort By.” Please note: all sort settings will be saved and synced across devices, except for custom sorting. Custom sorting will be device specific."However, I am unable to 'custom sort' in either Notebook for Mac or on the Web. In addition, I can't find the

    • Generate a link for Zoho Sign we can copy and use in a separate email

      Please consider adding functionality that would all a user to copy a reminder link so that we can include it in a personalized email instead of sending a Zoho reminder. Or, allow us to customize the reminder email. Use Case: We have clients we need to

    • Zoho Sign: need to leave document pending for up to a year, or maybe there's a better way?

      I have zoho one, maybe there's a better way to do this with another service than sending a zoho sign template from zoho crm. At the end of the day this requirement is due to regulations, no matter how dumb it may seem. I'm just looking for a way of getting

    • Separate Items & Services

      Hi, please separate items and services into different categories. Thank you

    • What's New in Zoho Inventory | Q2 2025

      Hello Customers, The second quarter have been exciting months for Zoho Inventory! We’ve introduced impactful new features and enhancements to help you manage inventory operations with even greater precision and control. While we have many more exciting

    • Mastering Zia Match Scores | Let's Talk Recruit

      Feeling overwhelmed by hundreds of resumes for every job? You’re not alone! Welcome back to Let’s Talk Recruit, where we break down Zoho Recruit’s features and hiring best practices into simple, actionable insights for recruiters. Imagine having an assistant

    • We are unable to process your request now. Please try again after sometime or contact support@zohoaccounts.com

      I cannot sign up and return the error of we are unable to process your request now. Please try again after sometime or contact support@zohoaccounts.com

    • Multi-currency - What's cooking ?

      Hi,       We have been doing this feature for sometime and we would like to give you some glimpses of it.  Working with Multi Currency :        Multicurrency support gives you the ability to handle business transactions in multiple currencies. You can define a base currency for your organization and add more currencies with exchange rates based on the base currency.  Setup :        From the setup page, you can manage all the currencies supported by your organization.       Currencies page        

    • Integrating Chatbot with Zoho Creator Application

      Is it possible to integrate a chatbot with a Zoho Creator application?

    • How to reduce programmatically the image uploaded by user?

      I need a function that will automatically reduce the pixel dimension to 800 x 600 pixels / 180 resolution or (approx. 1.37MB) of image uploaded by user from digital camera, for example, 2271 x 1704 pixels /180 resolution or approx. 11.1MB. After the user selected the image, the function will able to detect if pixels is above 800x600, process the photo (crop/ reduce) and resume upload. Need help...  

    • Dark mode for Zoho Creator / Zoho CRM Code editor

      Hi Team, Is there any plans for Dark mode in Zoho creator / Zoho Crm code editor and development pages in pipeline?

    • Is there a way to make a button scroll down?

      Looking to have a button on a landing page scroll down to another section on the page. Any recomendations outside of coding?

    • Collective-booking event not added to all staff calendars

      We assign two staff to certain events. When the client books this event, it adds it to one staff calendar (the 'organiser') but not the other. How can I ensure all staff assigned to a collective booking get the event in their calendar? (A side note: it

    • ZOHO Android Client

      Hi, I installed the Android app, but it had an issue, so I reinstalled it. I was able to add multiple accounts, but now when I add the next account, it just duplicates the one I already have and will not even allow me to enter the info for another account.

    • I'd like to suggest a feature enhancement for SalesIQ that would greatly improve the user experience across different channels.

      Hello Zoho Team, Current Limitation: When I enable the pre-chat form under Brands > Flow Controls to collect the visitor’s name and email, it gets applied globally across all channels, including WhatsApp, Messenger, and Instagram. This doesn't quite align

    • Enhance Barcode/QR Code scanner with bulk scanning or continuously scanning

      Dear Zoho Creator, As we all know, after each scan, the scanning frame closes. Imagine having 100 items; we would need to tap 100 times and wait roughly 1 second each time for the scanning frame to reopen on mobile web. It's not just about wasting time;

    • Non-depreciating fixed asset

      Hi! There are non-depreciable fixed assets (e.g. land). It would be very useful to be able to create a new type of fixed asset (within the fixed assets module) with a ‘No depreciation’ depreciation method. There is always the option of recording land

    • Managing Rental Sales in Zoho Inventory

      I am aware that Zoho Inventory is not yet set up to handle rental sales and invoicing. Is anyone using it for rentals anyway? I'd like to hear about how others have found work arounds to manage inventory of rental equipment, rental payments, etc. Th

    • Megamenu

      Finally! Megamenu's are now available in Zoho-Sites, after waiting for it and requesting it for years! BUT ... why am I asked to upgrade in order to use a megamenu? First: Zoho promised to always provide premium versions and options for all included Zoho-applications

    • Cannot access KB within Help Center

      Im working with my boss to customize our knowledge base, but for some reason I can see the KB tab, and see the KB categories, but I cannot access the articles within the KB. We have been troubleshooting for weeks, and we have all permissions set up, customers

    • Zoho Flow to Creator 3001 Respoonse

      I have updated my Flows with the new V2 connection to Zoho Creator, but now some Flows do not work. They take in data from a Webhook and are supposed to create a record in Creator, however creator returns a 3001 message along with a failure, but I cannot

    • File Upload to Work Drive While Adding Records in Zoho Creator Application

      Hi I am trying to set a file attachment field in zoho creator form, to enable the user to upload a scanned document from their local pc. The file should be uploaded to zoho workdrive and not to the default zoho creator storage. The file link should be

    • Why not possible to generate?

      Using this https://desk.zoho.com/DeskAPIDocument#TicketCount#TicketCount_Getticketcountbyfield on my ZML script url :"https://desk.zoho.com/api/v1/ticketsCountByFieldValues?departmentId=XXXXXXXXXXX&accountId!=XXXXXXXXX&customField1=cf_country_1:XXXXXX&field=overDue"

    • email

      Hi My crm email is not working, can you check, I have zoho one account.

    • Need option to see Mass Emails & Cadences in Gmail Outbox OR a dedicated Zoho Outbox

      Hi everyone, Right now, when we send 1:1 emails from gmail (with gmail API connected to Zoho CRM), those emails appear both in gmail's sent folder and in Zoho CRM. That works well. But when we send Mass Emails or Cadence emails form Zoho CRM, they are

    • I can't found API for Sales Receipts

      Hello May you please help me to find an API document for Sales Receipts to get data and retrive a custom fields like Invoice and credit notes Regards

    • Kaizen #205 - Answering Your Questions | Managing Picklists and Enabling History Tracking via Zoho CRM APIs

      Hello everyone! Welcome back to another post in our Kaizen series. In this post, we will look at how you can manage picklist fields in Zoho CRM using APIs. This topic was raised as feedback to Kaizen #200, so we are taking it up here with more details.

    • Next Page