Dear Zoho Analytics users,
Facebook has deprecated a set of metrics from the Facebook Pages Insights API, effective November 15, 2025. As a result, these changes will affect any reports and dashboards in Zoho Analytics that rely on Facebook Pages data.
For Facebook’s official deprecation details, please refer to their documentation: https://developers.facebook.com/docs/platforminsights/page/deprecated-metrics
To stay aligned with these changes, we are updating our integration accordingly.
What’s Changing in Facebook
The following metrics will no longer be available.
General Insights
Fan Adds
Fan Adds Unique
Fan Removes
Fan Removes Unique
Impressions Paid
Impressions Viral
Impressions Non Viral
Post Insights
Impressions Paid
Impressions Fan
Impressions Organic
Impressions Viral
Impressions Non Viral
Deprecated Module
Insights by Language
Impact on Zoho Analytics
New Facebook Pages Integrations (after Nov 15, 2025)
Deprecated metrics and the Insights by Language module will not appear in the configuration or be available for selection.
Existing Facebook Pages Integrations
Deprecated metric columns will remain in your workspace.
From Nov 15, 2025, no new data will be fetched for the above mentioned fields in subsequent syncs.
Your historical data will remain intact.
Editing an Existing Setup
When you edit and save your existing Facebook Pages integration:
A Delete Modules/Fields Confirmation dialog will appear.
This dialog will list all the views that will be removed during the next sync due to the deprecated metrics.
Click Yes to confirm and proceed with removing the deprecated fields and the associated views.
Alternatively, edit those reports to remove the deprecated fields and avoid deletion.
We recommend reviewing your existing Facebook Pages reports in Zoho Analytics and identifying any dependency on the above metrics before editing your integration setup.
If you have any questions or need assistance in revising your reports or integration settings, please write to support@zohoanalytics.com.